Outcomes that matter
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Transcript of Outcomes that matter
OUTCOMES THAT MATTERALBERTA SORANZO
@albertatrebla | tobiasandtobias.com
@albertatrebla | #NUX4
HOW MANY MONTHS?@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
A DIAMOND IS FOREVER.@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
UNCLE JOE@albertatrebla | #NUX4
@albertatrebla | #NUX4
BEHAVIOR MODIFICATION THERAPY@albertatrebla | #NUX4
DO (Form automatic
response)Amateur Expert
DON’T (Break automatic
response)Habitué Addict
Low self-control High self-control
BEHAVIOR CHANGE MATRIX
@albertatrebla | #NUX4
EVERYONE SUDDENLY SEEMS INTERESTED IN MESSING WITH YOUR HEAD.
Nir Eyal
@albertatrebla | #NUX4
@albertatrebla | #NUX4
MINIMUM WAGE@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
FUTURE YOU@albertatrebla | #NUX4
CAN THE PRESENT YOU TRUST THE FUTURE YOU?
David DeSteno
@albertatrebla | #NUX4
TRUST CONTAINS AN ELEMENT OF RISK.
@albertatrebla | #NUX4
MAKE ME A PRODUCT@albertatrebla | #NUX4
@albertatrebla | #NUX4
It looks like a private company for people in the know
I would need to be overly educated to make the most of it
It’s trying to ‘wow’ me with its revolutionary technology
This is more my end
It is talking to me as a individual
It feels like I could do something here
This makes me feel small
I don’t have this kind of money
I’m not the data type.
How do I even use this? What am I supposed to do?
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
@albertatrebla | #NUX4
Effort to address HighLow
Low
High
Severity of
challenge
Valuable
Safe
Efficient
FamiliarRelatable
Understandable
Awareness
Accessible
Personal values
Trust
Emotion
Control
Adjourn
EmbedMessage
@albertatrebla | #NUX4
@albertatrebla | #NUX4
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1.Make it personal
2.Tip the scales
3.Craft the journey
4.Set up the options
5.Keep it simple
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THANK YOUALBERTA SORANZO
@albertatrebla | tobiasandtobias.com
IMAGE AND VIDEO CREDITS
– Dan Gilbert, The psychology of your future self — https://www.ted.com/talks/dan_gilbert_you_are_always_changing/ (video) – Engagement ring — https://www.flickr.com/photos/wwarby/4859185569 – Money under the mattress — https://www.flickr.com/photos/imtfi/5867465135/ – Gambling man — https://www.flickr.com/photos/ajbatac/16471904679/ – Rough diamonds — http://www.bullionstreet.com/ – Street cleaner — https://www.flickr.com/photos/jaygooby/2035822262/ – Diamond miners — https://www.flickr.com/photos/brianharringtonspier/455875454/ – Japanese engagement — http://www.tokyoweddingphotography.com/ – Casino bar — https://www.flickr.com/photos/maxbraun/5250317411/ – Rehab clinic — http://www.rehab-clinic.com/ – Nir Eyal — http://ui-patterns.com/blog/nir-eyal-trigger-actions-and-reward-them-to-build-habits and https://twitter.com/ceciliefjellhoy/
status/522656938925248512/photo/1 – Topiary — https://www.flickr.com/photos/avdezign/9219540853/ – Family on couch — http://www.washingtonpost.com/news/storyline/wp/2014/10/16/she-bought-a-sofa-on-installment-payments-now-
its-straining-her-life/ – Council estate — https://www.flickr.com/photos/sarflondondunc/5791730956 – Superheroes — http://moviepilot.com/posts/2015/02/24/catwoman-nightwing-or-deadpool-these-superheroes-need-tv-shows-2721897 – Back to the future — https://www.thrillist.com/tech/your-desk-needs-a-back-to-the-future-hoverboard – London night shot — https://www.flickr.com/photos/andi-cj/16388084611 – Behavior change strategy card — https://www.artefactgroup.com – Spiderman — http://www.theamazingspidermangame.com
@albertatrebla | #NUX4
FURTHER READING
– Have you ever tried to sell a diamond? http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/
– The incredible story of how De Beers created and lost the most powerful monopoly ever http://www.businessinsider.com/history-of-de-beers-2011-12?IR=T
– How diamonds became forever.http://www.nytimes.com/2013/05/05/fashion/weddings/how-americans-learned-to-love-diamonds.html?_r=1
– How to design behavior, http://www.nirandfar.com/2012/03/how-to-design-behavior.html
– Rental America : why the poor pay $4,150 for a $1,500 sofa— http://www.washingtonpost.com/news/storyline/wp/2014/10/16/she-bought-a-sofa-on-installment-payments-now-its-straining-her-life/
– Behavior change strategy card — https://www.artefactgroup.com/content/tool/behavior-change-strategy-cards/
– Hooked, Nir Eyal
– Nickeled and Dimed, Barbara Ehrenreich
– Stumbling on happiness, Daniel Gilbert
– The truth about trust, David DeSteno
@albertatrebla | #NUX4