Outcomes of the sport strategy and what it means to you
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Transcript of Outcomes of the sport strategy and what it means to you
Government Sports StrategyWhat does it mean for you?
Stephanie Maurel – Strategic Lead Club and WorkforceSimon Macqueen – Head of Strategy
DCMS framework:
Social/Community Development
Individual Development
MentalWellbeing
Physical Health
Economic Development
Outputs
Outcomes
Actions
More people from every background regularly
and meaningfully taking part in sport and physical activityMaximise international
and domestic sporting success and the impact
of major events
A more productive, sustainable and
responsible sport sector
Actions that meet the needs of the elite and
professional system and deliver successful major
sporting events
Actions that meet the needs of the customer
and enable them to engage in sport and
physical activity
Actions that strengthen the sport sector and
make it more effective and resilient
Social/Community Development
Individual Development
MentalWellbeing
Physical Health
Economic Development
Outcome Measures
Outcomes
SE Contribution and KPIs
Decrease in % of people physically inactive
Increase % taking part at least 2 x per
month
Volunteers to be more
representative of society
Increase in no. volunteers 2 x
per year
Employment in grassroots
sport
% Publicly owned facilities
with under-utilised capacity
Impact
More people from every background regularly
and meaningfully taking part in sport and physical activity
A more productive, sustainable and
responsible sport sector
Increased non-public
investment into sport
Headline results new Workforce
Survey
Increase in % pop meeting CMO Guidelines
Decrease in % pop inactive(5-18s, 19-64s and 65+)
Improved subjective wellbeing
Levels of perceived
self-efficacy
Levels of social trust
Gross Value Added by
sport sector
Who do we target?
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
High levels of resource required. Large gains against 5 DCMS outcomes. Relatively low numbers.
1
Greatest opportunity in terms of numbers / scale. Varying gains across 5 DCMS outcomes
2
3Lowest opportunity against 5 DCMS outcomes. Limited number gains due to high levels of current engagement. Heavy focus of existing investment.
Who are we talking about?
The people who enable others to meaningfully engage with sport and physical
activity