KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE

DMA 302 MULTIMEDIA DESIGN PRINCIPLE

<Outcome 1> < “project title”>

Name : NURUL FAQRIYAH BINTI MD LUDIN

KHAIRUN NUR AINI BINTI KAMISAN

NUR FAZLINA BINTI AB. GHANI

MAS MONA

Student No. : 01-200907-00363

01-200905-00301

01-200906-00406

Program : DIPLOMA IN MULTIMEDIA APPLICATION

Class code : D200

Submission Date : 22 FEBRUARY 2010

Lecturer Name : Miss Nurazlin binti Kamaludin

Marks :

Remarks :………………………….

1.0 Project (Multimedia Design Principle)

Client : 1) Avia

2) Osram Sylvania

Product : 1) Avia shoes

2) Osram Sylvania light bulbs Promotional Item : POSTER

2.0 PRODUCT COMPANY BACKGROUND

• The purpose of the company is to sell and advertise sportswear. AVIA has been the leader in multisport since 1979. Its mission is to promote a brand line of technologically improved brand of shoes. AVIA is committed to developing more brands of shoes with improved technologies.

2.1 PRODUCT 1 -

• Avia is known as a leading brand for its line of women’s walking and aerobics shoes, as well as men’s shoes. In the late 80s and early 90s, Avia had a thriving line of basketball shoes. Avia shoes are well-known for their performance, durability and comfort. The company is also known for some of the performance technologies built into their shoes, including the Cantilever Heel (heel support), the ARC-Anatomical Rebound Cradle (comprehensive foot cushioning and arch support), and Avia’s FOM technology (shock compression).

• The most important trends in AVIA are the research and development of enhanced sportswear. The company even has their own team of experts and athletes to test their products. This offers opportunities for athletes to participate by joining their group.

• Avia’s marketing strategy is in the form of sponsorship of iconic races including the AVIA Wildflower Triathlons, Vineman and the best athletes around the globe. AVIA has become the official footwear of team TBB. AVIA will also sponsor the newly formed MelRad Racing Team, a new alliance between Conrad Stoltz and Melanie McQuaid, consisting of 20 hand-selected top age-groupers

• Jerry Stubblefield and his son Don Stubblefield, an engineering graduate from Stanford, developed shoe designs that revolutionized athletic footwear. The father-and-son tandem create designs such as the widely-imitated cantilever sole, which help make Avia an industry leader.

• AVIA company plans on achieving competitive advantage by providing a

better line of sportswear with substantially higher durability rate and performance. The coaching staff and athletes of team TBB will also work directly with AVIA’s footwear engineering team on innovative product designs.

2.2 PRODUCT COMPETITOR (at least 2 )

• Nike • •

Adidas Puma

• The purpose of the company is to sell and advertise light applications. OSRAM SYLVANIA is the sub-company of the largest manufacturer of automotive light sources. Its mission is to provide solutions to automotive light sources in homes, businesses and institutions. OSRAM SYLVANIA strives to make

2.3 PRODUCT 2 -

products that reflect a commitment to making the world more comfortable, more productive and more imaginative.

• The products currently offered are ranges of home lighting, automotive lighting and consumer electronics. OSRAM SYLVANIA’s new line of products includes Halogen Supersaver, Living Space™ and Micro-mini twist.

• The most important trends in OSRAM SYLVANIA, are manufacture and distribution of automotive light sources across North America and Canada. They also offer job opportunities and internships.

• OSRAM SYLVANIA Company markets its products by sale distribution in major electronic outlets. The company also organizes Trade Shows and events. It also once ran through the big screen in Times Square to commercialize SYLVANIA’s Silverstar Ultra Headlights.

• The company traces its roots back to 1901, when young entrepreneur Frank Poor became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs. Poor soon moved the business to Danvers, bought out his partner, and called his new company Bay State Lamp Company. His brothers soon joined him in the enterprise. As a company, OSRAM traces its roots to 1919

. OSRAM was the result of a merger between three companies: AEG, Siemens & Halske AG, and Auer-Gesellschaft. All three companies had been pioneers in the development of electric light.

• OSRAM SYLVANIA plans on achieving competitive advantage by developing products with longer life, better light and greater energy efficiency

2.4 PRODUCT COMPETITOR (at least 2 )

. Uncontrollable risks following the company’s expansion would be the production of a better lighting technology. As OSRAM SYLVANIA is a company that also expanses through merging of pioneers in electric light, it can act as one of the company’s competitive advantage.

• Philips • Panasonic • Alba

3.0 REFERENCES

http://avia.com

http://www.sylvania.com/

http://en.wikipedia.org/wiki/Avia_(shoes)#Products

4.0 APPENDIX