Out of the Box SEO Tactics that Will Blow Your Mind
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Transcript of Out of the Box SEO Tactics that Will Blow Your Mind
Out of the Box SEO Tactics that Will Blow Your Mind
Ariel Hochstadt
Your digital footprint is the thing Google is using to try and understand who you are!
I’m a huge cat!
I don’t have time for this, tell it
to my algorithm
Processing…
It's a huge
cat!
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Focus on users and engagement to increase your digital footprint
You
Other users of your site
Industry leaders
Your clients and vendors
Your employees
Identify who your users are and make sure they
endorse youThe way your site is built and your calls to action
will influence your digital footprint
How many visitors bookmarked your site
How much direct traffic you get
How many people arrived to your site from
non paid social media
How long did a user stay on your site
Your Digital footprint
Users Engagement
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Use social profile to drive traffic and interest to your site
You
Your employees
2 most popular (and useless) WhatsApp status lines, and a cure for that
Your profile is shown more than you imagine
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Grow the number of people that are “interested in your site”
• Customer emails are not a problem, they are an opportunity
• Add directory of listed professionals/companies
• Fast reply to contact us forms/Social
• Any comment/review should be added to newsletter (opt out)
• Use online chat not only for sales, but also to grow interest
Industry leaders
Your clients and vendors
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Reducing bounce rate for SEO – 1
Your goal here is to reduce the % of users returning to Google SERP, not the GA defined bounce rate
If you don’t have the answer to the users needs:
1. Direct him to a page that does have it
2. Ask him to wait for you to come back with an answer
3. Persuade him no other site has the answer for him
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Reducing bounce rate for SEO – 2
A/B test to reduce bounce back to google SERP
a. IE users vs FireFox users vs Chrome
b. Mobile vs Desktop users
c. English reading users vs Non English
Isn’t this cloaking?
NO. I asked Google and
they confirmed it is not
In a test we run on the main block of content, while Chrome users performed better with font size 20, IE users performed 15% better with font
18.
*Tip: never trust “Original”
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Share
Bookmark
Read other
(Reduce bounce)
Make sure the users browse your way and not backwards to Google
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Increase direct traffic and brand search volume – Case study
Bookmark
QR code
Thank you
page
Direct Traffic Brand Search
Podcast
Scholarship
Linkedin Group
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Out of the box techniques to drive direct traffic to your site
Let Linkedin build your brand
Let Google Analytics build your brand
You can no longer
do that… Well it’s
ben a nice ride
We don’t mess with Google! But we do use
UTM on relevant traffic going out
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Ad blocker users are only good for SEO or paid goods/services
User wants to download VLC
Just one question before…
User shares software page
Careful not to sabotage other goals you want to achieve. Think about using it only with ad blocker users, or other less monetized users
Share numbers double with the same traffic, while used only on 15% of users
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Make sure once shared, your content is optimized for engagement
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While most sites use small images and grab little
attention
You will use1200 x 630 size and grab more attention
It doesn’t need to change
page load. Image can be
stored outside the page
With the same amount of social shares, you are generating more traffic to your site. What does that tell Google about your site?
Optimize your “call to share” to increase sharing
When users write a review, they get a sharing option that includes their own review and not the general stuff that all other websites show
People prefer to share what
they wrote and not others.
Sharing grew 340%
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Develop apps and tools to drive traffic and increase brand awareness
Showing your brand on other google search results page and driving direct traffic
Create both Chrome app (useless, but promoted by google) and Chrome extension (valuable, but neglected by google)
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Develop apps -2
You can get more traffic from Chrome Web Store than from bing or Yahoo
+50% traffic compare with organic
Google traffic
It used to be very easy to turn any web page into a Chrome app. It now requires a bit more effort but you can get high position for branded terms,
not even yours
Not so long ago, even “review page” could be considered an app
Any app you create, enjoys the high
ranking Chrome Web Store “home” and
may show for organic search as well
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Other quick wins that will only require 5 minutes of attention
So many brands here spend $$ to stand out in ASW.
Why was I the first to review the AWS app
Use google to win with google. Write a “how to” on
things you want done
Engaged users are more willing to take another action.
Use thank you pages/confirmation emails/etc wisely.
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One last trick that will make a huge impact
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Improving your site speed by 75%
1. Use CDN (Cloudflare basic plan is free and they also have SSL)
2. Use a caching plugin (WP Total Cache or WP Super Cache are free)
3. Use “Expires headers” if you have more than 10% returning visitors
4. Compress your website with gzip
5. Minify your CSS and JS files
6. Use CSS Sprites
7. Use mod pagespeed by Google
8. Remove all external js/css
* I uploaded a more detailed explanation in HostAdvice blog for your dev team
I will not explain this now. Just take a picture with your mobile camera and send it to your dev team for implementation
Thank You
This slide is a good example of bad use of content
Ariel… You should have asked them to take some
action: share, like, tweet, etc.