Out of Home works for Government campaigns. Out of Home is the preferred comms channel for many...
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Transcript of Out of Home works for Government campaigns. Out of Home is the preferred comms channel for many...
Out of Home is the preferred comms channel for many government initiatives
£5.2m
EE
£4.1m £1.7m £1.2m£800k
£650k £610k £600k £550k £530k
Source: YouGov survey of 1,692 respondents, May 2011
Public sector campaigns get noticed on Out of Home
Adults Male Female 18-24 25-34 35-44 ABC1 London0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
34% 34% 33%
43%
35%33% 34%
37%
“Which of the following have you seen advertised recently using outdoor advertising – Public sector messages (e.g. paying taxes, road safety, not drinking and driving)?”
Health campaigns get noticed on Out of Home
Adults Male Female 18-24 25-34 35-44 ABC1 London0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
28%
24%
31%
41%
29%
22%
27%
35%
“Which of the following have you seen advertised recently using outdoor advertising – health matters (e.g. flu jabs, stopping smoking, eating 5 a day etc)?”
Source: YouGov survey of 1,692 respondents, May 2011