Ourzone Music Magazine Analysis

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 Analysis of a current music magazine, OURZONE . OURZONE is a free monthly online music magazine. It has been going for 2 years, starti ng in September 2008. It features new and upcoming bands, some are relatively unknown but they have also featured popular international bands like All Time Low, You Me at Six and Kids In Glass Houses. There is a wide range of genres and some bands wouldn·t necessarily appeal to everyone but the magazine·s aim is to promote talented promising bands from all around the world. The company also help promotion of the bands and the magazine by organising tours and gigs, paying for and distributing adverts of bands and holding competitions with tickets etc as priz es. OURZONE subscrib ers can get free downloads of new songs and wallpapers, they can also get special previews and ´exclusiveµ interviews with bands before the magazine is published. It is called OURZONE because it unities the artists and the fans together, the editors encourage the readers and fans to get involved by writi ng reviews about the music and stories about their experiences at gigs. Fans are also encouraged to promote bands by pointing out unknown bands to the OURZONE editors who will then put a feature about them in the magazine.

Transcript of Ourzone Music Magazine Analysis

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 Being an online magazine there is more interaction and links to other 

places on the internet. In most of the features there is a link to the bands

MySpace or website if the reader wants to find out more. They also have

direct links from adverts to their website which makes it easier and quicker 

to find out more about what the advert is selling and the reader is more

likely to look at the product if there is a direct link.

The interactive magazine allows the reader to

turn the pages at their own leisure. There are

also direct links to pages from the contents

page which allows the reader to go to a

section they are most interested in. There is also

a a music player at the bottom of the screen

w which plays songs and demos from the bands

t that feature in the magazine.

I like this type of magazine because I can listen to the music while reading

about the band which I can·t do with paper magazines, which I think is also

helpful when the band I·m reading about is relatively unknown. Reading

one person·s interpretation of a new band is hard to judge if I haven·t

heard the band for myself, which is an aspect that real magazines don·t

have. I also like the simplicity of flicking through and having direct links to

other websites. I think that the readers of this type of magazine like the idea

of finding out about the bands before ´the massesµ because this magazine

is relatively unknown they usually get bands that are new, just coming on to

the scene who then go on become popular. For example, You Me At Six

and Kids In Glass Houses are quite well-known now had a feature in

OURZONE about two years ago just before their release of their first albums.

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 Front Cover 

Diagonal lines is signature

background (colour varies)

Colour palette varies but

usually involves

black/grey/white. The

music player usually links

with the colour scheme as

Yellow banner stands out

- shows all main bands

featured in edition.

Makes reader 

interested -

getting new

´exclusiveµ info

on a new band

Band - mix

of genre

Another bandthat is featured

Megaphone and pose

suggest that band is

loud and stage

presence is outgoing.

Need to have

name of the

band on the

cover because

they are not well

known enough

to be recognised

 just by the photo

Closer to front

with band

behind to

suggest that he

is the lead

singer 

´Freshµ gets

point across

that this is

new/

unreleased

music

Mark Hoppus

(Blink-182) -

would attract

fans and link 

Koopa with that

type of music

Hidden under picture.

Would be completely

unknown and have to go

through those pages to get

to main features anyway

Masthead at top - wouldn·t matter on an

online magazine because it doesn·t have

to be seen from a shelf but it·s the

traditional place. Reader expects it to be

there.

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