O.U.R. VOLUNTEER SOCIAL MEDIA GUIDE

The purpose of this guide is to help you spread awareness about modern day slavery and Operation Underground Railroad’s mission to eradicate child sex trafficking.

We appreciate your commitment to this cause. -O.U.R.

SOCIAL MEDIA GUIDE

✔ How to post on Instagram

✔ How to post on Facebook

✔ How to post on Twitter

HOW TO POST

✔ Pre made posts

✔ Reposts

✔ Who to Tag

✔ What Hashtags to Use

WHAT TO POST

✔ Timing

✔ Algorithm

✔ Engagement

WHEN TO POST

Create a caption. Post to multiple platforms.

Need a filter? Select one now.

POSTING ON INSTAGRAM

Tap the + sign at the bottom of your screen.

Select a photo from your camera roll or take a new photo.

Tag @ourrescue

Send to your stories.Post to multiple platforms.

Add text, a location, & graphics. Need a filter? Select one now.

POSTING ON INSTAGRAM STORIES

Open the Instagram app.Swipe right.

Select a photo from your camera roll or take a new photo.

Create a caption. Post to multiple platforms.

Add photos & emojis, tag people, choose a location.

POSTING ON FACEBOOK

Tap “What's on your mind?” Add your content.

Your Facebook Stories will appear here.

Your Feed will appear here.

Get creative.Add fun elements and a location.

Tag people by typing @

POSTING ON FACEBOOK STORIES

Tap the + sign at the bottom of your screen.

Select a photo and a background or take a new photo.

Your Facebook Stories will appear here.

Your Feed will appear here.

Twitter is great for small posts. Keep people

updated and share links and resources.

Twitter has a 280 character limit. Keep your

tweets brief and be consistent. Add a filter.

Tweet your post.

POSTING ON TWITTER

Tap the + sign at the bottom of your screen. Add your content.

Tap on the post to create a new look with the original caption.

Tap “Your Story” to post for your followers to see.

REPOSTING ON INSTAGRAM STORIES

Select the story you want to repost. Tap the Tap “Add post to your story.”

You have many options on Facebook

for sharing!

Select the content that speaks to you and helps spread

awareness!

R.

Tap “Share Now” to post directly to your page.

Tap “Share to Your Story” to post to your Facebook Stories.

Tap “Share to a Group” to post to a Facebook Group. Select your

group when prompted.

REPOSTING ON FACEBOOK

Tap “Share” Add your content.

SOCIAL MEDIA GUIDE

Social Media Guide:10 Post Challenge

PREMADE POSTS

@ourrescue

@operationundergroundrailroad

@ourrescuer

WHO TO TAG

#OURrescue #operationundergroundrailroad

#endhumantrafficking #freedomforall

Create hashtags that match your post. Be brief, but be unique.

Evoke an emotion.

HASHTAGS

LEARNING THE ALGORITHM

✔ Likes & Shares get viewers. Like, share, & comment on the O.U.R. pages.

✔ Posts from family & friends have top priority.

✔ Posts that are informative & entertaining come a close second.

✔ Posts that are newsworthy get noticed. Look for #OURBREAKINGNEWS

✔ Educational platforms get more attention. Educate yourself & reach more people.

✔ Use hashtags!

KEY INFORMATION ABOUT SOCIAL MEDIA ALGORITHMS

Disclaimer: This video explains social media algorithms. Some information does not apply, such as paying for ads to promote posts. This is not necessary. Learn about algorithms and let awareness spread organically. Good luck!!