Our Team's 2015 Mobile Predictions

WHAT’S GOING TO HAPPEN WITH MOBILE IN 2015?

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We asked our talented team one big question:

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OUR PANEL OF EXPERTS

2

Harsha Sn Assistant VP

of Engineering

Elliotte BowermanVice President of Marketing

Piotr GajosChief Innovation

Officer

David ForgashSenior Creative

Director


Mobile in 2015

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Mobile is a constantly shifting landscape and there are many possibilities on the horizon, so we decided to go to the experts, and asked our team where they think mobile is heading in 2015.

The 4 topics Piotr, Harsha, Elliotte, and David all touched on were:

Wearables Flat design Smart homes/IoT The app market


FLAT DESIGN

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After the advent of 3d design in apps, flat design has taken over as the reigning champion. This trend is expected not only to continue, but also to evolve.

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THE EXPERTS TALK: FLAT DESIGN

David

“Flat design is going to stick around for a while because of how prevalent multiple resolution devices are, as well as its aesthetically pleasing nature.”


THE EXPERTS TALK: FLAT DESIGN

“The use of color, non-flamboyant typography, and focused design language can be seen across all platforms, with very similar rules at their foundations. Google is starting to build on top of flat design by adding depth and shadows.”

Piotr

David

“Flat design is going to stick around for a while because of how prevalent multiple resolution devices are, as well as its aesthetically pleasing nature.”


WEARABLE TECH

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Wearables are still regarded as largely experimental, with problems surfacing in both hardware and software. Our team acknowledged that breakthroughs are needed for wearable tech to become mainstream, and look forward to continued experimentation.


“Wearables are still a one way stream of information, and nobody’s yet mastered how to make it two-way to communicate back, though the Apple Watch comes closest.”

THE EXPERTS TALK: WEARABLE TECH

David



“Wearables are still a one way stream of information, and nobody’s yet mastered how to make it two-way to communicate back, though the Apple Watch comes closest.”

David

Elliotte

“The success of smart watches will depend on finding killer apps for them, with both developers and users figuring out the answer to the question: what value will wearables add that you don’t have, but want?”



Piotr

“Wearables have not been a huge hit right away. Its a niche market, and what they’ve showed us so far is not revolutionary. Eventually they will be super successful, but they will need a breakthrough product to do that.”



“Wearables could have a great influence in the coming years, especially with respect to health. With implementation of wearables, what was not possible in the past can become an everyday reality.”

Piotr

Harsha

“Wearables have not been a huge hit right away. Its a niche market, and what they’ve showed us so far is not revolutionary. Eventually they will be super successful, but they will need a breakthrough product to do that.”


SATURATED APP MARKET

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With the App Store and the Google Play store both hitting over 1 million apps this past year, there’s no question the app stores are simply flooded. This frustrating state of affairs needs to change in order for developers to get their work effectively discovered and for users to find the app that gets what they need done.


“There is literally an app for everything, so who’s going to win in the marketplace depends on who can do it better, who can do it faster, more efficiently, more beautifully.”

THE EXPERTS TALK: SATURATED APP MARKET

David


THE EXPERTS TALK: SATURATED APP MARKET

“There is literally an app for everything, so who’s going to win in the marketplace depends on who can do it better, who can do it faster, more efficiently, more beautifully.”

David

Elliotte

“There are so many apps and most are going unnoticed because the quality is low and the app stores are so saturated. Making the app stand out and fit the audience you’re targeting should be a huge priority for developers.”


SMART HOMES/THE INTERNET OF THINGS

Smart homes and the interconnectivity of smart devices are approaching, but there are several stumbling blocks, mainly money and inconvenience. Smart homes will have to demonstrate their value to become ubiquitous and have real staying power.


THE EXPERTS TALK: SMART HOMES/IoT

David

“For most homes in America, smart homes and interconnected devices are an expensive upgrade, one that involves replacing lightbulbs, changing wifi, etc, to make it all work.”



“As price points go down and the real value proposition of them are realized, the tangible benefits of smart home technology will be more obvious.”

David

“For most homes in America, smart homes and interconnected devices are an expensive upgrade, one that involves replacing lightbulbs, changing wifi, etc, to make it all work.”


Piotr

“People are just starting to build systems combining the newly-released Homekit and mobile devices, and we’ll see that evolve.”




“The Internet of Things is a game-changer and is opening up ways to simplify life, especially with regards to health and home automation.”

Harsha

Piotr

“People are just starting to build systems combining the newly-released Homekit and mobile devices, and we’ll see that evolve.”


OTHER: MOBILE PAYMENTS & FOCUSED APPS

David

“Multipurpose apps are done and apps are going to become more focused than they already are.”


OTHER: MOBILE PAYMENTS & FOCUSED APPS

“Mobile payments are going to be big. Retailers are exploring the way consumers can sync up their bank accounts with their phones, so in the future you may not need to pull out your wallet.”

David

Elliotte

“Multipurpose apps are done and apps are going to become more focused than they already are.”


OUR EXPERTS’ CONCLUSION?

According to our team members, mobile is clearly moving beyond being a novelty and becoming an integral part of everyday life. As Piotr put it: “Mobile is starting to penetrate more and more avenues - health, home, transportation, etc. Its not a gadget anymore, but a viable tool to help control aspects of our lives.”

Harsha Sn Assistant VP

of Engineering

Elliotte BowermanVice President of Marketing

Piotr GajosChief Innovation

Officer

David ForgashSenior Creative

Director


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Our Team's 2015 Mobile Predictions

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