Our Swot Analysis
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Transcript of Our Swot Analysis
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SELLING TO SUPERIORS
By-
Jayashree Badgujar
Madhavi Bhandirge
Charuta Jagtap
Sanjot Nikam
Pranali PatilSayali Shaha
Ekta Shrivastav
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Personal Selling
Personal selling refers to personal communication with
a an audience through paid personnel of anorganization or its agents in such a way that the
audience perceives the communicator’s organization as
being the source of the message.
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Six stages of Personal Selling
1) Prospecting
2) Pre-approach
3) Approach
4) Presentation
5) Close
6) Follow-Up
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Advantages of Personal Selling
Provides a detailed explanation or demonstration of product
Message can be varied to fit the needs of each
prospective customer
Can be directed to specific qualified prospects
Instant feedback
Personal persuasion can be used“A good salesman can getyou to buy ice in winter”
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Disadvantages of personal selling
Limited reach
High cost-per-action (CPA)
Training costs
Management Conflict
Potential ethical problems
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SWOT Analysis
A SWOT analysis guides you to identify the positive
and negative aspects inside your institution (S-W) and
outside of it in the external environment (O-T).
Developing full awareness of your situation can helpwith both strategy planning and decision making.
SWOT is not the only assessment technique you can
use, but is one with a long track record of effectiveness.
The strengths of this method are its simplicity and
application to a variety of levels of operation.
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Use of SWOT Analysis
Workshop sessions
Brainstorming meetings
Problem solving
Product evaluation
Strategic planning
Competitor evaluation
Personal development planning
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The elements of SWOT analysis
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Strengths
Identify skills and capabilities that you have.
What can you do particularly well, relative to rivals?
What do analysts consider to be your strengths?
What resources do you have? Is your brand or reputation strong?
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Weaknesses
What do rivals do better than you?
What do you do poorly?
What generates the most customer dissatisfaction and
complaints?
What generates the most employee dissatisfaction and
complaints?
What processes and activities can you improve?
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Opportunities
Where can you apply your strengths?
How are your customers and their needs changing?
How is technology changing your business?
Are there new markets for your strengths? (e.g.foreign)
Are there new ways of producing your products?
Are your rivals’ customers dissatisfied?
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Threats Are customers able to meet their needs with alternative
products? Are customer needs changing away from your
product?
What are your competitors developing?
Are your rivals improving their product offerings or prices?
Is new technology making your product obsolete?
Is your cash-flow and debt position healthy?
Are your employees satisfied? Is turnover high?
Is new competition coming?
Are sales growing slower than the industry average?
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Sample Layout for SWOT analysis
Internal External
STRENGTH WEAKNESS OPPORTUNITY THREATS
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To Sum up
A SWOT analysis identifies your S, W, O, T to assistyou in making strategic plan and decisions.
SWOT is a simple yet wide comprehensive way of assessing the positive and negative forces within andwithout your organization, so you can be better prepared to act effectively.
The SWOT analysis prompts you to move in abalanced way throughout your program.
A SWOT analysis will be most helpful if you use it tosupport the vision and mission of your institution.
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How to use your strengths to sell
superiors ?
Knowledge
Relationship
Documentation and minutes preparation
Grasp and understand
Complacent (knife)
Consolidate wise
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How to work on your weaknesses
to sell to superiors ?
Week memory
Punctuality
Language
Communication Skills
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How to Sell an Idea to Your
Boss?
Evaluate your idea from your boss' perspective
Prepare a professional proposal Schedule a time to present your idea
Present
Follow up
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Tips & Warnings
Stay objective about your idea to help maintain a
professional image during your presentation.
Do your homework.
Be confident and positive.
Do not have unrealistic expectations.
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