1998: Bright Idea• Sara cut the feet out of her pantyhose to look smashing in her cream-colored pants. • Sara is awarded the patent for Footless Body-Shaping Pantyhose and begins to develop her fi rst product.

2000: In ProductionSara convinces a mill to manufacture her “crazy idea,” and SPANX Footless Body-Shaping Pantyhose are born!

2000: Sara Makes a Sale• After giving her own personal before & after demonstration, Neiman Marcus agrees to test SPANX in several stores and she places her fi rst major order!• Expanding! SPANX expands distribution to Nordstrom, Saks Fifth Avenue, Bloomingdale’s, and other major high-end department stores.

2000: Hello Fame!Oprah Winfrey discovers SPANX Footless Body-Shaping Pantyhose and places them on the coveted “Oprah’s Favorite Things” list for 2000.

2001: Movin’ On Up…• SPANX moves from the back of Sara’s apartment to an offi ce in Decatur, GA.• Sara invents Control-Top Fishnets and coins the phrase “No more grid butt!”

2002: More Support!Sara hires Laurie Ann Goldman to be the CEO of SPANX, and the SPANX team grows to 11 by the end of 2002.

2002: More Everything!• Sara and her design team invent Power Panties®, the fi rst legband-free, tummy-minimizing mid-thigh hosiery shaper. • Mama SPANX Maternity Pantyhose are born.

2002: Honors• Sara is named “Entrepreneur of the Year for the Southeast Region” by Ernst & Young.• SPANX launches Reversible Tight-End Tights®.

2003: Rollin’, rollin’, rollin’…• With a team of 18, SPANX moves its offi ces to Buckhead in Atlanta, GA.• SPANX takes its same great body-shaping down to the toes with the addition of All The Way Full-Length Pantyhose.

2004: Famous Friends Gwyneth Paltrow told USA Today that she wore two pairs of SPANX to slim down

after giving birth to her daughter Apple. This kicked off a string of celebrity endorsements,

including Oprah, Jessica Alba, Tyra Banks, Julia Roberts, and more!

2004: Reaching HigherSara Blakely is whisked around the world by FOX TV for Virgin founder Sir Richard Branson’s reality series “The Rebel Billionaire: Branson’s Quest for the Best.” Sara walked away as fi rst runner up, winning $750,000 to launch her own foundation designed to help women globally through education and entrepreneurial training.

2005: SPANX Gets “Intimate”• SPANX adds intimates with Hide & Sleek® and Slim Cognito®. • SPANX, Inc. earns the Advertising Age “Marketing 50” honor.

2006: New to the FamilyWhen Oprah said that she had “given up panties and only wears SPANX”

on her show on May 20, 2006, SPANX sold

more than 20,000 pairs of SPANX Power Panties that

day alone!

2006: Give a DamnSara Blakely and Sir Richard Branson throw the “Give a Damn” party on October 14 to launch the Sara Blakely Foundation, raising funds for 278 women to attend CIDA City Campus in South Africa and more than $600,000 to go to the Sara Blakely Foundation.

2007: Pay it Forward! • Sara credits Oprah as one of her biggest

inspirations. Sara surprises Oprah with a check for $1,000,000 for The Oprah Winfrey

Leadership Academy Foundation in South Africa.• Sara appears weekly on ABC’s American Inven-

tor as a judge and donates 100% of her earnings to the Sara Blakely Foundation.2008: Final

Answer • SPANX grows to 75 employees in July and launches in Australia. • SPANX starred in Who Wants to be a Millionaire. “Beloved by millions of women, SPANX is a popular brand of… undergarments.” The contestant got to the $4,000 mark by knowing her SPANX and even admitted to having them on at the very moment!

2008 : Bra-llelujah!• SPANX reaches into the new category of foundations and launches Bra-llelujah!® Underwire Contour. This revolutionary concept quickly becomes the number one selling bra at all retailers. • According to NPD research, the SPANX Slim Cognito Mid-Tigh Bodysuit was the No. 1 selling garment in intimate apparel in 2008.

2009: Shapewear Gets ChicWith an astounding 85 employees, 200 products and 3,000 retail locations, company growth is on the rise. SPANX takes on new initiatives by launching a high-end, fashion-driven shapewear line, Haute Contour®, the Dessert of Shapewear®.

2010: Making a Splash• After many years of demand, SPANX brings their industry expertise to the pool and the beach with swimwear.• In October of 2010, SPANX, Inc. celebrates its 10th birthday with a $100,000 donation to the Atlanta Women’s Foundation!

2011: Get In On The Action!• SPANX launches an active collection with innovative features like a built-in bagel-buster!TM • SPANX has more than 110 employees.• The fi rst ever SPANX shop launches at NYC’s 59th Street Bloomingdale’s!

2011: The Rear ViewThe SPANX Rear View blog is launched giving SPANX fans a glimpse behind the seams at SPANX!

2012: Lights, Camera, Covergirl!• Sara makes the cover of Forbes Magazine as the youngest self-made female billionaire.• Time Magazine names Sara one of the 100 Most Influential People in the World.

2012: Stretching the Globe!• SPANX launches the first ever standalone SPANX store at Tysons Corner, VA, closely followed by store launches at Westfield Garden State Plaza, NJ, and King of Prussia Mall, PA.• International SPANXwebsites are open for business and shop-in shops continue to pop up in SoHo, NYC and around the world.

2013: Giving BackSara is the first female billionaire to sign Warren Buffett’s Giving Pledge.

The Story of SPANX: Company TimelineOUR STORY

MORE TO COME!

2004: Nothing Too Trivial! SPANX appeared as the answer to the Trivial Pursuit question, “What company invented control top fi shnets and coined the phrase ‘No more grid butt’?”

2014: It’s All Happening • SPANX hires CEO Jan Singer to launch SPANX into the next phase of growth.• SPANX opens more retail stores, now shaping rears in 13 locations from the east to west coast.• SPANX puts the skinny in the jean.

2015: Power Up! • SPANX launches the Power Series, a reformulation of the celebrity favorite Power Panty