About ‘Via Media Health’

Focused on health ever since inception (year 2001),

‘Via Media Health (VMH)’ is

India’s only dedicated

health marketing communication

organisation

that provides integrated solutions.

Journey

1995-2000

Mr. Swadeep Srivastava,Chief PROIndraprastha Apollo Hospital

2001

Via Media HealthFocused Healthcare PR AgencyDoctors, Medical Bodies (IMA)

2002

Crocin, GSKCH (First Corporate Client)Media Advocacy Project

2006

Health Writers’ Knowledge Forum (Heal)National and Regional Workshops70+ workshops

2014

1. India Nutrition & Wellness Awards

2. India Heartcare Awards3. India Health & Hygiene

Awards4. Nurses Republic. com

2008

1. Medico-Marketing & Medical Communication Top 30 cities GSKCH (Actibase, Actigrow, Mothers’ Horlicks, Crocin) 20+ projects so far

20101. Diabetes Blue Fortnight - India’s Largest 360 degree Campaign on Diabetes Awareness

2011

1. Brand Consulting2. Alliances & Partnerships

(Cross Promotion, Endorsements)

3. Studies & Surveys

1. Public Health Campaigns (Social Marketing Communication)

2. Doctors’ E-forum (Doctors Repuplic.com)3. Nutritionists’ e-Forum (Nutritionists Republic.com)

2012 2013

1. Queen of Heart India’s largest 360 degree awareness campaign on heart disease in women)2. Digital Solutions

2015 2016

font - service

font - property

• 05 corporate offices; 08 associate

offices

• 80+ office staff; 150+ ground staff

• 50+ clients; 500+ projects

Services

brand consulting•positioning•communication•channel

brand endorsement•medical body•medical experts

alliances & partnerships•central & state govt.•civic bodies•development organization•medical bodies•health centres

advocacy•clearances & approvals•govt. orders•policy influencing•guidelines

studies & surveys•brand claims•market research

digital•ORM•Mobile Apps•influencer engagement•website creation & promotion

healthcare PRexp: 13 yearsnetwork: pan-india

medico-marketingexp: 5+ yearsnetwork: top 30 cities

alternate channel marketingexp: 4+ yearsnetwork: top 08 cities

consumer activationexp: 10+ yearsnetwork: top 30 cities

capacity building exp: 3+ years

Target AudienceMedia

healthcare practitioners

health Influencers

platforms

direct

Clients

Healt

hcare

PR GSKCH

Reckitt BenckiserP&GCiplaGlennmarkMerckMedtronicStrykerBausch + LombWHOUNICEFGSK PharmaAbbottPepsiCoJyothi LaboratoriesDaburBritanniaNestle

Cre

den

tialin

g DettolAquaguardProtinexBoostOdomosDulux PaintsRevitalPampersBritannia Tiger

Med

ico-M

ark

eti

ng Bio-Oil (Marico)

India Gate Brown Rice (KRBL)Quaker Oats (PepsiCo)GSKCH (MHx, Crocin, Actibase, Actigrow, Sensodyne)Fortune RBOTetra PakKellogg’s

Med

ical C

om

mu

nic

ati

on Ranbaxy

BayerAbbott NutritionDr. Reddy’sFresenius KabiGSKCH

Inte

gra

ted

Cam

paig

ns Sanofi

BioconQuaker OatsCipla

Sustained Relationships

1-2 yrs

2-3 yrs

3-5 yrs

5-8 yrs

>8 yrs

•GSKCH•PepsiCo

•Reckitt Benckiser•Medtronic•Merck•GSK Pharma•Abbott•P&G

•Glenmark•Cipla

•Marico•Tetra Pak•Britannia

•Kellogg’s•Unicef•WHO

services clients properties org. structurereach &

presenceprojects

6

Custom Content Solutions for Brands

PR Content Specialized Content - Medical Communication

Public Health Communication and

advocacy

Expert Articles and blogs

Digital Content

Videos

Message Gone Viral - Studies & Surveys as a tool

SOME OF OUR WORK

Milk Boiling Habits Study

3000 Respondents

Women

Top 10 Cities

Exam Preparation

Practices Study

625 Respondents

Parents

Delhi, Mumbai,

Bangalore, Chennai, Kolkata

Kitchen Cleanliness, Hygiene and

Infection Study

500 Respondents

Women

Delhi, Mumbai,

Bangalore, Chennai

Child Health,

Intelligence &

Performance Study

500 Respondents

Parents

Delhi, Mumbai, Chennai, Kolkata

INDIA POLD Study

900 Families

Diabetic Family

Delhi, Mumbai,

Bangalore

School Canteen Study

200 Schools

Canteen owners

Delhi

Nutritionists Awareness

Study

1000 Respondents

Nutritionists

Across India

VEDNA Study

600 Respondents

Cardiologists

8 metros

MILK BOILING HABITS STUDY

EXAM PREPARATION PRACTICES STUDY

CHILD HEALTH ITELLIGENCE & PERFORMANCE (CHIP) STUDY

Brand Specific Communication

Promotes brand for the target audience using

tailor made communication to

achieve the objectives, short and long-term goals. Identifying the

appropriate communication

channels to reach the TG

A sneak peak

A quick sneak peek in the methodology used

by Health Care at Home in order to

ensure you get the best medical benefits at

your doorstep. A knowhow of our

training mechanism and protocols followed.

Reviews & Testimonials

Regular updates of reviews and

testimonials of people whom we have served in the past and their experiences with us.

Healthcare Tips

This caters to the audience who look up to the internet for tips

and ways to keep themselves healthy &

hearty

Medical Symptoms

Information sharing about the different

symptoms related to different diseases along

with immediate recovery methodology

to prevent severe losses.

Experts Say

Influencer Marketing. Top level Mgmt. involvement in

positioning them as Industry Experts by

addressing core issues in healthcare and importance of new

trends in the industry

Communication Strategy