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Social media is not a strategy, it should be part of your brand strategy

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PRODUCT SERVICE

COMMUNITY

Our Strategy

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Service

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Be transparent and honest

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2-way communication

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Use all possible channels

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Use all possible channels

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Our goal here: Quality, not quantity

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PRODUCT SERVICE

COMMUNITY

Our Strategy

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Product

Pick channels according

to news value

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Since Facebook reach drops dramatically

Communicate (almost]

everything

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Our goal here: Reach

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PRODUCT SERVICE

COMMUNITY

Our Strategy

MOBILE VIKINGS: THE BRAND

We stand by non-conformism: we are a community operator doing the right thing in a fun, disruptive way.

We believe that free access to open communication is a worldwide human right.

We interact with our community to turn this belief into reality: together with our members, Viking crew, business partners, governmental organizations and knowledge institutions we set out an eco-system.

If that encompasses changing the world and making the impossible possible, we will.

As there are plenty of superfluous things in the world, like contracts, we aim to make things simpler and easier.

Helping others is what drives us. Within our eco-system we want to stimulate everybody in helping each

other in case of questions or problems.

We love creating and developing sustainable projects, and stimulate entrepreneurship wherever we can. 

And last but not least: we believe happiness is viral. That's why we play kubb, wear Viking helmets and do other crazy stuff.

Hard to be not enchanted, right ;-) ? 

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Don’t take things too seriously

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Take it a step further, (and ask something in return #littlesurprise)

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The Viking DNA - *DA

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Combine online and offline

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Our goal: Happy Vikings - Retention

And what do we get in return?

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80% Friday 12 September 14 24

Vikings taking over sales

Some takeaways

!   Determine goals and analyze campaigns based on these goals !   Select tools according to your needs !   Check your analytics !   Frequency? !   Analyze current trends

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Use your common sense and never lose your strategy out of sight

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