OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions...
Transcript of OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions...
32nd Edition of the World‘s Leading Trade Fair for ConstructionMachinery, Building Material Machines, Mining Machines,Construction Vehicles and Construction Equipment.
bauma.de
Facts and figures of bauma 2019OUR RECORD OF SUCCESS
Connecting Global Competence
More than a leading trade fair:the heartbeat of our industry.
bauma 2019
All key players, all innovations, all trends: as the world's most important industry get-together, bauma drives the market forward—and thus your company. Nowhere else has the global construction machinery and mining industry such a strong presence. Nowhere else will you find more decision-makers and trade visitors willing to invest. And nowhere else will you experience more boost and concrete solutions for your daily business. This makes bauma the ideal environment for business success at an international level. Take the lead with us.
627,603visitors
from 217 countries and regions
Key factsGross area
All international key players in one spot
The highest innovation density
in the industry
3,684exhibitors
from 62 countries
614,000 m²of exhibition space
200,000 m²of hall space
414,000 m²of outdoor area
94 %
n Exhibitors from Germanyn Exhibitors from abroadn Exhibitors total
Developmentof exhibitor figures
2010
2007
2013
2016
2019
3,256
3,002
3,421
3,425
3,684
Exhibitors’ goals achieved
Establish new business ties
Prepare follow-up business
Presentation of innovations
96 %
87 %
88 %
91 %
Cultivate existing business ties
Exhibitors’ ratings
Overall rating of
bauma 2019
Probability of participating
again*
Quality of visitors
Internationality of visitors
Leading role before bauma
All responses “excellent”, “very good”, “good”, except * responses “definitely”, “probably yes”, “possibly” Source: GMM Gelszus Messe-Marktforschung
99 %
1,308
1,359
1,948
1,643
1,347
1,272
1,265
2,047
2,153
2,419
Decisive for our success:the success of our exhibitors.
Exhibitor survey
From the quality of the visitors and the trade show’s innovative claim to the achievement of personal goals: bauma 2019 reached top marks with the exhibitors—not least due to the many deals concluded here.
91 %95 % 93 %
n Visitors from Germanyn Visitors from abroadn Visitors total
Distribution of visitors according to origin
2007 501,523155,472 346,051
2010 420,170270,765149,405
2013 535,065322,254212,811
2016 583,736346,637237,099
2019 627,603368,830258,773
Visitors’ ratings
Probability of recommendation
Presentation of innovations
Internationality of exhibitors
94 %
All responses “excellent”, “very good”, “good”, except * responses “very large”, “large”, “medium” Source: GMM Gelszus Messe-Marktforschung
We do measure ourselves.By the satisfaction of our participants.
Visitor survey
What the visitors to bauma 2019 made so special? Their willingness to invest and decision-making level. Both met with a top-class offer, best opportunities for establishing contacts and concrete solutions. Result: excellent ratings from visitors.
Visitors’ goals achieved
Prepare investments 93 %
Advantage in comparison to competition*
98 % 95 % 93 %
Make concrete investments 97 %
Establish new business ties 94 %
Cultivate existing business ties 96 %
Expand specialist know-how 95 %
Get information on novelties/innovations 95 %
repeat visit (personal or company)
65 %
Trade visitors by sector
n Business / company / plant management 15 %
n Construction management 14 %
n Students/pupils 13 %
n Mechanical engineering dept. / construction machines dept. 9 %
n Manufacturing / production / processing / quality control 8 %
n Research & development / design 7 %
n Maintenance / repair 6 %
n Sales / distribution 6 %
n Logistics: materials management, storage, transport 4 %
n Other functions 18 %
Trade visitors by function
Processing industry 34 %
Industry / manufacturers 25 %
Services 16 %
Trade 13 %
Agriculture & forestry, landscaping & gardening 8 %
Universities & colleges, science / research 4 %
Public authorities / administration 3 %
Other industries 10 %
67 %of all trade visitors are
decision-makers21 % of them are decisive
Multiple answers possible
Great reach.Even greater significance.
Media presence
7,484,203page views
115,000downloads
Social media
10,364,990 Facebook reach
1,039,790 LinkedIn impressions
1,170,000 Twitter impressions
2,295,341 Instagram impressions
1,046,516visitors
Website
App
Last update: April 2019
Press
1,392accredited
journalists from 39 countries
20,544clippings
(print and online)
Follow me
Well connected and fullyinformed—thanks to bauma social media.
LET’S MEET AGAIN: April 4 – 10, 2022
Contact
Hotline: +49 89 949-11348 E-mail: [email protected]
bauma.de
Producing business.Above and below ground.
Focus on mining
bauma is also a leader in mining: it presents all the relevant technologies and trends in the coal and steel industry, brings together the international key players from the mining and construction industries and thus provides new impetus and concrete deals. Or in short: mining meets business.
25 %of exhibitors
gave an overview of the extensive offering in the mining sector
Exhibitors with products in the mining sector
83 % of the exhibitors active in the mining sector rated the integration of the mining sector as “excellent”, “very good” or “good”.
Trade fair visitors also visiting the mining sector
rated the the offer as “excellent”,
“very good” and “good”.
51 % of visitors from Germany
38 % of visitors from Europe (excluding Germany)
11 % of visitors from outside Europe
184,000trade visitors in the
mining sector
Source: GMM Gelszus Messe-Marktforschung
95 %
Top 30 international exhibitor countries
Italy 550China, People’s Republic of 382Turkey 187UK / Northern Ireland 126France 118U.S. 118The Netherlands 117
Spain 95Austria 90Finland 59Sweden 57Korea, Republic of 50India 48Switzerland 48Canada 44
Czech Republic 41Belgium 38Poland 35Denmark 26Ireland 25Japan 20Taiwan 14Russian Federation 11
Australia 9Bulgaria 8Portugal 8Slovenia 8Slovakia 7Singapore 6Ukraine 6
Top 30 international visitor countries
Austria 40,469Italy 23,231Switzerland 22,361France 13,656The Netherlands 10,416Russian Federation 8,196Sweden 6,816Czech Republic 6,665
Poland 6,494UK and Northern Ireland 6,023China, People’s Republic of 5,781Denmark 4,933Belgium 4,907Finland 4,837
U.S. 4,770Norway 4,646Spain 4,406Slovenia 3,928Australia 3,713Japan 3,484Israel 3,320India 3,301
Turkey 3,103Romania 2,904Hungary 2,876Ireland 2,817Croatia 2,720Ukraine 2,633Korea, Republic of 2,410Canada 2,244
Visitors by continent
international visitors
41 %
528,965EU countries7,018
North America
7,282 South / Central America
4,274 Africa
47,971 Rest of Europe
4,529 Australia / Oceania
6,672 Near / Middle East
20,892 South / East / Central Asia
International focus
The bauma speaks your language, in every language. 627,603 visitors—more than 250,000 of them from abroad—stand for global relevance and constantly growing internationalization. More and more market participants around the world are adapting their innovation cycles to bauma. There were strong increases from Australia, Japan and China, the latter with more than 5,500 visitors alone.
Our location: Munich.Our radius: worldwide.