Our Presentation in TIE- SIG Cloud 07/19/2012

1© PromptCloud Technologies 2012, All rights reserved

Big Data made Small

Our journey to Now..

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Who’s PromptCloud?

Bangalore, 2009

Architects

Strategists

Engineers

Bangalore, 2012time

© PromptCloud Technologies 2012, All rights reserved

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Big Data

WWWSocial Media

Forums

Reviews


BlogsCatal

ogs

Other Cloud

Networks

Retail

Devices

Telco

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What We Do?Crawl Web

• We do deep data crawling and reach where search engines don’t!

Extract Data

• We extract data in the desired format from as many sources as needed.

Normalize Data

• We de-duplicate data and join extracts across pages.

Hosted Indexing

Limited Beta


Big Data Analytics

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The Journey so far…


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2009

Product launched; clients from within the network

Iguanasan


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2010


Growth picked from word of mouth, referrals

pl.acid

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2011


Direct marketing campaigns, reaching out to international

website too(yup this late!)

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2012- How are we doing?

• Visibility• SEO strategies, Marketing• Media, Events

• Branding• Logo • Technologically ahead• Quality offering

• Product Evolution• Exploratory thinking• Getting hands dirty


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Mistakes made

• Increasing CAC (CAC should be < LTV)

• Tech-focused; low focus on inbound

• Trials were unrestricted


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What went right?

• Kept customers happy

• Knew our strengths and nailed it right

• Technology choices to maintain advantage (all credit to open source)

• Kept an eye on scalability


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But what went too right?

We’re vertical agnostic

NASA Goddard Photo and Video


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Offerings OverviewService Offerings Deliverables

1. Prime Offering- Large-scale data acquisition from the web

data from AJAX/non-AJAX based sites

Data crawled monthly/daily/multiple times a day

Ability to supply only incremental data

2. Hosted Indexing3. Custom Analytics

Data deltas since last timestamp Data from rest API Final data primarily in XML/ CSV formats Deep data and incremental data Data archived for a month


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Reach us @ [email protected]

Thank you!


mailto:[email protected]

Our Presentation in TIE- SIG Cloud 07/19/2012

Technology

Transcript of Our Presentation in TIE- SIG Cloud 07/19/2012