Our Online Network connect.BASF

connect.BASFOnline Business Network of BASF implemented based on Lotus Connections

Dr. CheeChin Liew & the Team BASF SEKeno Torfs, Tom De Schutter BASF IT ServicesDr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

BASF IT Services

Wholly owned subsidiary of BASF

Largest IT service provider of the BASF Group

Among the leading IT service providers for the processindustry in Europe

Sales 2009: Around 360 million Euros

Around 2,300 employees (Dec. 31, 2009)

Headquarters in Ludwigshafen/Rhein (Germany)

Locations in 10 countries across Europe

SAP Service Partner and SAP Special Expertise Partner

Certified under ISO 9001:2000 and ISO 27001:2005

IT Service Management according to ITIL


BASF – The Chemical CompanyThe world’s leading chemical company

Chemistry is about every aspect of life.

We are connected to deliver intelligent and

sustainable solutions.

Sales 2009: €50,693 mill.

EBIT 2009: €3,677 mill.

Employees (Dec. 31, 2009): 104,779

About 1,300 new patents filed (2009)

6 Verbund sites and about 380 production sites


Strong Tradition of BASF Technological and organizational development

1865 1900 1925 1950 1975 2000 2004 2008 2009

THE AGE OF DYES

FOUNDING OF BASF

THE AGE OF FERTILIZERS

NEW HIGH-PRESSURE SYNTHESES

NEW BEGINNING AND PLASTICS AGE

FROM LUDWIGSHAFEN TO THE WORLD

THE CHEMICAL COMPANY

BASF SECIBA ACQUISITION

2010

Start 1900 …. .. .. 1970s... 1991..


How we achieve value-adding growth –Our four strategic guidelines

We earn a premium on our cost of capital

We help our customers to be more successful

We form the best team in industry

We ensure sustainable development


Towards People-oriented Organization

To ever-growing networkedformal & informal CommunitiesFrom Hierarchies & Teams


connect.BASF in a nutshell

connect.BASF is our global &internal platform for

Networking among employees and communities across units and regions

Faster & efficient Knowledge sharing and CollaborationCreates value for our business & organization

Networking

KnowledgeSharing Collaboration


How does connect.BASF work?

Employees can ... connect.BASF provides...

present themselves, and be visible Profiles

find experts and information Search & Tags

buildup & strengthen network ties Communities, “network“

share knowledge & experiences Blogs, Bookmarks, Forums

work together across units Files

collaborate and gain access to collective knowledge Wikis

Net

wor

king

Col

labo

ratio

nK

now

ledg

eSh

arin

g


Project organization: More than just IT

Steering Committee

Coordinator

Communi-cations

Marketing & Sales

Research

IT ProjectManagement IT

Archi-tecture

IT Imple-

mentation

Change Management

Advocates:

Multipliers who support and promote connect.BASF in their organization

connect.BASF Project Team

Sponsor(Board Member)

Extended Team:

Owners of existing stand-alone

solutions and other Stakeholders


Project milestones

Pilot

2008 Project preparations2009 Q1 Test server active

First Pilot server (1.000 users)2009 Q2 Participated in 2.5 beta program2009 Q3 Test environments with 2.52009~10 Adaptation according to BASF’s needs

Launch2010 Q2 Official Launch for whole BASF2010 Q3 Participating in 3.0 beta program


CustomizationsOut-of-the-box Lotus Connections does not meet our requirements of

LegalWorker councilExisting workflows, etc.

Examples of adaption developed by BASF IT Service .

Employees have to agree with the Terms of Usage before join in. A registration process has been created, and Profile of new users are created only after their registration.

Deregistration process - removes a user profile on his own request

Invitation to join community - users can reject or join.

Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)3-M

ay

10-M

ay

17-M

ay

24-M

ay

31-M

ay7-J

un14

-Jun

21-Jun

28-Ju

n5-J

ul

12-Jul

19-Ju

l26

-Jul2-Aug

9-Aug

16-Aug

Num

ber o

f Use

rs

Registered

Profile Photo

Number of Registered Users

Viral growth

>11,000 in 3 months!

Launch

communica

tions


0

200

400

600

800

3-May

10-M

ay17

-May

24-M

ay31

-May

7-Jun

14-Ju

n21

-Jun

28-Ju

n

5-Jul

12-Ju

l19

-Jul

26-Ju

l2-A

ug9-A

ug16

-Aug

Num

ber

of c

omm

uniti

es

All OpenModeratedRestricted

Number of communities

> 750 in 3 months!

Launch

communications


Character of Communities – Identify needs (Understand the Users & Organizations, and their objectives)

U4O

Experts & Professions(expertise)

Knowledge exchangeGoal: problem solving & gain recognitions

O4U

Initiatives & Services

(dialog)

Internal communication Goal: visibility & transparency

Self-organized communitiesGoal: buildup stronger social ties

U4U

SocialNetworking(interest)

Notation: U4O = initiated by Users for Organizations (e.g. R&D, Business units..)

O4O

Projects & Working Teams

(practice)

Fully business orientedGoal: integrate into workflows & systems


Success story 1: A triangle of knowledge sharing

Profile status of a marketing manager: “Evaluating market information on detergents”Comment from an Information Professional: Do you know this study?

Marketing manager downloads study, finds it very useful

A key account manager asks for the study, and provides information on a second study in return.

Marketing manager asks the account manager to share his knowledge with this team.


Success story 2: Employees feel connected in hour of need

A blog complemented the communicationon BASF‘s employee donation campaign for Pakistan flood relief.

Employees could follow the amount of donation collected, and provided positive feedback.

General manager of BASF Pakistan commented: Overwhelming response in Ludwigshafen motivates employees in Pakistan to keep helping those in need.

Employees in Pakistan start planning and asking for feedbacks on 2nd phase of aids.

Keno TorfsProject Manager / Solution Architect

BASF IT ServicesDrève Richelle 161 E/F B-1410 Waterloo, BelgiumPhone: +32 2 373-2539Fax: +32 3 561-6098Mobile: +32 477 [email protected]

Dr. CheeChin LiewEnterprise Community Manager

BASF SEZOA/WI, C100 D-67056 Ludwigshafen, GermanyPhone: +49 621 60-21360Fax: +49 621 60-40602Mobile: +49 174 [email protected]

Contact


Our Online Network connect.BASF

Business

Transcript of Our Online Network connect.BASF