Our Network Vision
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Transcript of Our Network Vision
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8/6/2019 Our Network Vision
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Google Confidential and Proprietary
Our Network Vision
Stefanos Loukakos
Country Manager, Google Greece
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Google Confidential and Proprietary
Greeks are connected
over 4m Greeks with InternetAccess
over200k smartphones sold in Q4 2010 more than PCs!
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Google Confidential and Proprietary
Time spend online
Socialising
Even during the recession the Internet is atthe heart of daily life
30m Videos day are watched onYouTube every month
4m accounts in social networkingsites
10hrs average time spend onlineper week
Entertainment
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Google Confidential and Proprietary
Users have information at their fingertips
over500k searches per day
8x faster than PC web did atequivalent moment in timemobile webis growing
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Google Confidential and Proprietary
Search Traffic Is Soaring
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Weekly Queries on google.gr
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Google Confidential and Proprietary
The internet is #1 source of information
Tsunami
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The pie is growing fast.
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105
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2007 2008 2009 2010 2011E 2012E
Total Online Ad Revenue(million Euros, Estimates)
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Internet Audience = Opportunity
Source:BusinessInsider,Oct2009
Whilepeoplespend21%oftheirmeonline,
wellunder5%oftotalAdspendisallocatedto
theOnlineChannel.
Onlinebrandrecallof43%andmessagerecallof
33%materiallyoutperformedTVat15%and11%,
respec@vely
TheaverageROIofanonlinebrandcampaignwas
153%,anddroveanaverageliCinsalesof32%,an18%increaseinpenetra@on,and14%higher
conversionrates.
JohnBurbank,NielsenOnlineCEO
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Our Network Vision
Adver@sers
Consumers
Publishers
P
A
Ensuredthrough
Scalematchedwithprecision
Insights&accountability
Engagedaudiences
Returnonmediaspend
Worryfreeyield
Ensuredthrough
Greaterefficiencyofadopera@ons
Insightstoyourbusiness
Controloveradsthatappearonyour
proper@es
Ensuredthrough
MeaningfuladformatsTargetedenvironments
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The Google Display Network and You
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Reaches 80% of global internet users
Larger audience than Google.com
5.1B page views daily
705M visitors each month
5 Hundreds of thousands of advertisers
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Our Vision for Publishers
Helpyouleverageyouruniquecontent,brandandaudiencetobuildamoreprofitablebusiness
DriveGrowth&Profit
GrowAudience
Buildandconnect
GrowAudience
Buildandconnect
TransformOpera@onsLaythefounda5on
MaximiseYieldOp5miseinterac5onvalue
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Googles Vision
DisplayisacorebusinessforGoogle.Wetakeitseriously
Wecanmone@zemuchmoredemandformediaisveryhighandwearege\ngrequestforbe]er
placementsallthe@me FairPlay:wecannotallowpublisherstotakeadvantageofthesystemasthiswillalienate
adver@sers
AdSenseispayingoutrealmoneytopublisherslikeyourselvesthereisplentymorepoten@al
Helpusimprove
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Great Creative and SolidRelationships Remain Top Priorities
Interactive Rich Media Ads forApple, NY Times
Homepage Pull-down forRogers, YouTube
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Three things to think about
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1Your feedback is important!
- Contribute your ideas to make our products more useful for you
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Our publisher mission is ambitious
how can we help with your mission?
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Partner with us
experiment with us, and get involved!
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Stefanos Loukakos
Country Manager, Google Greece
Thank You!
Q&A
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