• Our National Ad spend has remained >$300+ billion a Year, its not going up…but online is growing

• Google is getting to $10B+ this year and all put together Online Advertising will constitute about $25 billion of the $300+ billion ad spend

• That means that more and more advertisers are spending online

• Remember, Google did get to $10B because you & I search and because businesses spend money in online marketing

• It is important that dealerships use part of their advertising budget for Online Marketing

WHY ONLINE MARKETING?

• Did you know that more than 94% of all customers go online before they walk into a dealership?

• Did you know that you will get many times the number of online visitors in any given month than that will walk into your store?

• Did you know that leads from your website have a 50% greater chance for closing than leads you buy from 3rd party vendors?

• Did you know that online customers return higher gross margins than walk ups?

• Did you know that the #1 reason customers cite for shopping online is convenience and not price?

• Did you know that izmocars does not build websites, we build Virtual Online Dealerships?

INDUSTRY FACTS

• A Dealership website is not a website, its an Online Store – at least the izmo websites

• The 3 questions each GM asks several times a day• How many ups?• How many sold?• What’s the Average Gross?

• When is the last time anyone (GM/ Dealer Principal) asked questions about their website performance:• How many Uniques?• Most popular Navigation Path?• Most converted forms?• Website Conversion Ratio?

• Every store needs a GM, a management team to be successful

• The reality is that store GMs do not have the time to manage their online stores and neither should they have to do it… that’s the job of the izmoRainmaker Team.

• Everything that’s true in the real world is true in the Online world.

RAINMAKER PHILOSOPHY

THE WEBSITE AS ONLINE DEALERSHIP

Real World Store Online DealershipSolid Management Team izmoRainmaker Team

Multichannel Advertising & Promotion

Full Service Online Marketing

Dealership store with Model Showroom

izmotoolkit with Virtual Showroom & eBrochures

Location, Location, Location Targeted Traffic, Traffic, Traffic

Well Trained Sales People izmocars Internet Tools for Web conversion

Efficient Customer Communication izmomail Interactive Email Templates

Promotions & Newsletters izmotrak Managed Campaign Solution

RAINMAKER OBJECTIVES

• Provide a management team to operate and manage your Online Dealership

• Create a sustained online presence for your dealership

• Increase Traffic & Leads for your dealership

• Optimize Advertising spend with effective streamlined organic marketing as opposed to Pay Per Click campaigns

• Organic real results are better and much more long term than Pay Per Click

• There is no replacement for hard work, proven experience, and cutting edge strategy. There are no shortcuts, no silver bullet, no instant secret sauce for success in Online Marketing.

• Everything that’s true for the real world is true in the online world

• Have Long Term Goals but Short Term Objectives• Deliver Month after Month after Month…

RAINMAKER PRINCIPALS

Pay Per Click Rainmaker

The majority of people on the internet know Per Click ads are not natural results, and therefore overall they are not trusted even in the same ballpark as organic results

Rainmaker marketing results last because they are organic

Pay Per Click only targets customers at the end of their buying cycle

Rainmaker targets customers early on in their buying cycle all the way through

Pay Per Click only gives you momentary visibility

Rainmaker builds and sustains a long term online presence

Pay Per Click impressions stop when you stop paying for them

Rainmaker is sustained build up and fixed cost

PAY-PER-CLICK VS. RAINMAKER

Pay Per Click RainmakerPay Per Click Strategy is Key Word selection Rainmaker strategy covers brand building,

targeted campaigns, navigation analysis, micro sites, online “buzz” building and much more

Pay Per Click is a bidding match, cost will only go higher with time and ROI will go lower, so it’s a now win situation

Rainmaker limits your cost, with a fixed monthly fee irrespective of how many campaigns we run

Pay Per Click is inefficient (1-2%) conversion. The only difference between Newspaper Advertising & Pay Per Click is you know how inefficient you are in Pay Per Click

Rainmaker concentrates on overall traffic generation and conversion and is measured plus analyzed at every step

Pay Per Click vendors charge a percentage of what they spend for you.How smart is it to pay someone to spend more & not to get great results!

PAY-PER-CLICK VS. RAINMAKER

iRainmaker• Covers the entire marketing lifecycle - from finding prospects to engaging them, converting them and retaining them. • Leverages every online opportunity to reinforce and extend your market reach.

• Consolidates your brand, online and offline, for seamless brand-building.

• Delivers measurable ROI, precise campaign metrics and control.

THE ONLY ONLINE MARKETING SOLUTION THATGETS YOU RESULTS

Rainmaker delivers across key metrics• Brand Marketing• Dealership Marketing• Website Marketing• SEO/ SEM• Promotions and Campaigns• Website Makeover• Analytics & Reporting

RAINMAKER: A HOLISTIC ONLINE MARKETING SOLUTION

• It is important to synchronize all aspects of advertising to get the maximum returns on investment

• Remember to release all your ads on your website as well – Radio, Cable, TV & Print

• We ensure that your brand message is reinforced when the customer goes to your website

• We strategically make sure your brand marketing is covered on your website and the Internet

Rainmaker Components

BRAND MARKETING

• The dealership is a destination point, it should be known in the community across the Internet when someone is looking or could be looking

• We promote the dealership name through:• Press Releases

(When was the last time you did a press release?)• Your own blog• Write ups on your dealership on special websites on

the Internet we’ve identified• Link Building• Viral Marketing• Customer testimonials• More…

Rainmaker Components

DEALERSHIP MARKETING

Search Engine Rule #1 Website ranking is directly proportional to the number of quality websites linking back to the website with pertinent information

We ensure that the website comes up in ranking by marketing it throughout the Internet

• Social Networking Websites• Community Websites• Directories, Classifieds, Blogs• Submitting pages to be listed on Google & other

search engines• Promotions/ Campaigns• In fact, all dealership marketing eventually increases

website traffic

WEBSITE MARKETING

Rainmaker Components

Search Engine Rule #2The way your Website is built, updated, and enhances directly affects your results on search engines and across the internet

We make sure you get results on your Website:• Coding updates• New technology rollouts• Beta tests• Keyword strategy woven throughout your website

page by page• Continuous Website updates

WEBSITE MARKETING

Rainmaker Components

Search Engine Rule #3: Search engines aren’t the only websites you want to find you

We make sure your are found around the Internet• Social Bookmarking Websites, Directories,

Classifieds, Wikis, many more categories• Review Websites• Press Release Websites• News and Auto Websites

WEBSITE MARKETING

Rainmaker Components

• Primary search engine submissions by hand to Google, Yahoo, MSN, Live, Alexa, more.

• Secondary search engine submissions each month.

• Overall technical website technology and coding changes for improved SEO results.

• Targeted strategy with pages targeted each month integrating all necessary SEO elements based on relevant keyword strategy for search engines/visitors.

• Page tagging with most relevant meta, title, and other coding techniques for increased search engine visibility.

SEO - SEM

Rainmaker Components

• HTML email campaigns• Landing pages• Banner Ads for various pages• Lead forms• Thank you pages• Special Sales Events• Viral Marketing Programs• Online Specials • Video integration• Related Links and ads

PROMOTIONS & CAMPAIGNS

Rainmaker Components

• Page layout improvements• Continuous coding enhancements• Blog updates on your website• Page by page enhancements• Press releases on your website• New technologies implemented on your website as

we successfully test with results and bring out of beta

WEBSITE MAKEOVER

Rainmaker Components

We start off with the following setup process:• Select Your Account Management Team• Create Your Baseline Report• Client Interview & Competitor Research

The 5 core components of Rainmaker process take over:1. Strategy2. Implementation3. Measurement of Results4. Analysis of measured results5. New Strategy based on Analysis –

Repeat Month after Month after Month!

HOW RAINMAKER WORKS

• Website as an Online Dealership

• Rainmaker provides a management team for your online store

• Online Marketing vs. PPC

• Rainmaker delivers traffic and leads, but more importantly it delivers strategy, implementation & actionable reporting

SUMMARY