Our Mobile Planet

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I aspire to paint an image of a world that is extremely interconnected, digital, and technological. My goal was to tell a compelling story - one that made you hate your smartphone, but then by the end of it you loved it more than ever before.

Transcript of Our Mobile Planet

  • OUR MOBILE PLANET Michael Bozzo
  • 63% of smartphone owners keep their phone with them for all but an hour of their waking day.
  • A sense of being connected is the strongest motivator and spans brands, services, and media platforms.
  • 79% of owners keep it with them for all but two hours of their day.
  • We are growing increasingly more addicted to our mobile devices.
  • 1 in 4 of smartphone owners ages 18 to 44 say they cannot recall the last time their smartphone was not next to them.
  • Can you recall the last time your phone was NOT within earshot?
  • 4 out of 5 smartphone owners check their phone within 15 minutes of waking up.
  • What do you do when you first wake up?
  • We expect more from technology and less from each other. - Sherry Turkle
  • Humans have a universal need to connect with others, especially those they care deeply about.
  • Our smartphones are critical tools for connecting with friends, family, and colleagues everyday.
  • 63% of people ages 18 to 29 said their smartphone made it easier to plan and schedule their daily routine.
  • Our smartphones give us access to unlimited information at our convenience.
  • Convenience drives consumer productivity at work and at home.
  • 25% of people ages 18 to 29 also said their smartphone made it harder to forget about work at home and on the weekends.
  • Is eternal connectivity really helping us?
  • The more we use our phones to connect, the more value is delivered to us. The answer is yes.
  • Our perceived value makes our phones and applications stickier, which in turn encourages even more use. IDC Research Report
  • Mobile + Social = Connectedness Connectedness allows us to be more efficient and current.
  • We are Always Connected
  • Connectedness leads to Productivity: Calendar 34%, Email 27%, Text 16% Calendar Email Text Other
  • Thus, smartphones lead to a better, more efficient life
  • References