Our Mobile Planet

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I aspire to paint an image of a world that is extremely interconnected, digital, and technological. My goal was to tell a compelling story - one that made you hate your smartphone, but then by the end of it you loved it more than ever before.

Transcript of Our Mobile Planet

Page 1: Our Mobile Planet


Michael Bozzo

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Page 3: Our Mobile Planet

63% of smartphone owners keep their phone with them for all but an hour of their waking day.

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A sense of being connected is the strongest motivator… and spans brands, services, and media platforms.

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79% of owners keep it with them for all but two hours of their day.

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We are growing increasingly more addicted to our mobile devices.

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1 in 4 of smartphone owners ages 18 to 44 say they

cannot recall the last time their

smartphone was not next to them.

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Can you recall the last time your phone was

NOT within earshot?

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4 out of 5 smartphone owners check their phone within 15

minutes of waking up.

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What do

you do when you first wake up?

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“We expect more from technology and less from each other.” - Sherry Turkle

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Humans have a universal need to connect with others, especially those they care deeply about.

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Our smartphones are critical tools

for connecting with friends, family, and colleagues everyday.

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63% of people ages 18 to 29 said their smartphone

made it easier to plan and schedule their daily routine.

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Our smartphones give us access to unlimited information at our convenience.

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Convenience drives consumer productivity at work and at home.

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25% of people ages 18 to 29 also said their smartphone made it

harder to forget about work at home and on the weekends.

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Is eternal connectivity

really helping us?

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The more we use our phones to connect, the more value is delivered to us.

The answer is yes.

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“Our perceived value makes our phones and applications stickier, which in turn encourages even more use.” – IDC Research Report

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Mobile + Social = Connectedness

Connectedness allows us

to be more efficient and current.

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We are

Always Connected

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Connectedness leads to Productivity: Calendar 34%, Email 27%, Text 16%





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Thus, smartphones lead to a

better, more efficient life…

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