Our mission is to...Our mission is to empower our clients to see the world through the eyes of...
Transcript of Our mission is to...Our mission is to empower our clients to see the world through the eyes of...
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Our mission is to
empower our clients to
see the world through
the eyes of Australia’s
young people
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•
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1.1 MILLION+
85,000 50,000
260,000+
700,000+
150,000+
members, including:
international students in AUS international members
opt-in email subscribers
SMS subscribers
Facebook followers
AND WE’RE STILL GROWING
7,000+new members
per monthfemale male
58% 42%
38%
62%
AGED UNDER 18
AGED 18 AND OVER
MEMBERSPER STATE
WA
SA
VIC
TAS
13%
7%
27%
1%
NT
QLD
NSW
ACT
1%
11%
38%
2%
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Study Status
Base: All respondents n=520
Year Level Living Situation
Age Gender State Region
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Study Status
Base: All respondents n=522
Year Level Living Situation
Age Gender State Region
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Wave 1 Wave 2
Prevention facts Believe it’s right Believe it’s a
mythBelieve it’s right
Believe it’s a myth
Maintain social distancing 96% 4% 97% 3%
Avoid touching eyes, nose and mouth 98% 2% 97% 3%
Cover your mouth when you cough or sneeze 98% 2% 97% 3%
Wash hands regularly with soap and water 98% 2% 98% 2%
If you have a fever, cough and difficulty breathing, seek medical care
97% 3% 96% 4%
Using hand sanitiser 96% 4% 95% 5%
Sneezing into your elbow 64% 36% 72% 28%
Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Wave 1 Wave 2
Prevention myths Believe it’s right Believe it’s a
mythBelieve it’s
right Believe it’s a
mythIf you feel sick use hand dryer a that can kill the virus
5% 95% 6% 94%
Use repellent as mosquitoes can transmit the virus too
12% 88% 10% 90%
Take a hot bath if you feel you are sick, as that will kill the virus
13% 87% 9% 91%
Avoid eating certain foods 17% 83% 15% 85%
Get a vaccine against pneumonia 30% 70% 31% 69%
Exercising more 45% 55% 51% 49%
Eating fruit and vegetables 61% 39% 61% 39%
Washing your clothes regularly 83% 17% 86% 14%
Drinking lots of water 77% 23% 71% 29%
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Wave 1
Detractors Passive Promoters
Total 74% 23% 2%
14 – 17 year olds 83% 16% 1%
18 – 25 year olds 66% 30% 4%
Wave 2
Detractors Passive Promoters
Total 51% 39% 9%
14 – 17 year olds 55% 35% 11%
18 – 25 year olds 48% 44% 8%
Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Significantly higher/lower than counterpart.
Based on 95% confidence interval.
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Telling the story of Gen Y & Gen Z