OUR FOOD & HOSPITALITY PRACTICEOne integrated agency made up of two powerhouses.

Noble

• Independent FOOD MARKETING agency, started in 1969

• Five decades of food marketing, culinary innovation and

content production and key account expertise covering

the entire food landscape, now part of the

Collective Resources

PACO Collective

• Founded in 2006, one of the fastest growing

minority-owned, CROSS-CULTURAL MARKETING

agencies in the Midwest

• CRAIN’s Chicago Fast 50 #28

• FORTUNE’s #58 on the Inner City 100 List

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We believe in telling the right story to the target audience,CREATING AN ENGAGEMENT to impact their interaction with the brand.

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CREATING CONSUMER ENGAGEMENT

CULINARY SERVICES

For more than 35 years, we have been committed to

CULINARY THOUGHT LEADERSHIP.• Diverse culinary staff and network

• Consumer and Culinary Research & Trends

• Menu Concepting & Recipe Development

• National Account Ideation

• Product Testing & Nutritional Analysis

• Photos & Training Videos

• Customer Tastings & Cuttings

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A testament to the ability to predict and report on food trends,CREATING ORIGINAL RELEVANT CONTENT on a daily basisfor 25+ years and publishing a DIGITAL PLATFORM

• Consumer food trends research

• Food photography & Video production

• Content & Social media activation

• B2B and B2C features

• USA Today 10 Best distribution

• Digital testing platform

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PRODUCTION STUDIO & DIGITAL CONTENT PARTNERSHIP

CHALLENGE

• Appeal to a broad audience from faculty, students, alumni

and global fan following with a relevant improved pub menu

• Provide culinary and operational training support for

Campus Dining team

PROGRAM & CREATIVE

• Sports bar – fast casual – pub food trends research

and consumer insights

• Menu mix analysis / gap menu concept development

and creative presentation

• New signature recipes and photo shoot

• Operational standards training tools

RESULTS

• Creative, PR and training tools support and expand

culinary development

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RESTAURANT MARKETING

CHALLENGE

• Provide culinary, sales and operational training supportfor various new product and portfolio introductions

PROGRAM & CREATIVE

• Culinary ideation

• New signature recipes and photo shoot

• Sales booklets and training videos

RESULTS

• Creative, new product and general culinary supporttools are on-going

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FOODSERVICE PRODUCT MARKETING

CHALLENGE

• Help Crowne Plaza develop, test, execute and train on a new Workspace Menu for its flagship hotel lobby

PROGRAM & CREATIVE

• Hospitality – Culinary – Hotel & Lifestyle trend research

• Culinary ideation – Tastings – Presentations

• Menu Descriptions & Photo Shoots

• Merchandising & Digital ordering system

• Pilot Operational & Training Standards

RESULTS

• Pilot expansion and National intro

• Grand Award of Excellence for Innovation

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TECHNOLOGY DINING EXPERIENCE

CHALLENGE

• Crown Media launched Hallmark Publishing, and wanted

a digital extension to offer eBooks to novelize movie releases

PROGRAM & CREATIVE

• Culinary and content development to represent the movie

• Seasonal and themed recipes for viewer download

• Features – social posts and distribution

RESULTS

• 2018 trial program has expanded into

Quarterly 2019 movie tie-ins

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CULINARY DIGITAL MARKETING

CHALLENGE

• Take a small unfamiliar elderberry product and make it

a national requested brand

• Uncover and define audiences and motivations for healthy living

PROGRAM & CREATIVE

• Health, nutraceutical and superfruit research

• Segmentation study for audience behavior, lifestyle needs and

online search activity to determine target opportunities

• Brand Immersion to define Norm’s position –

Health on your terms!

• Brand standards and creative presentation

• Photos, videos and content: Norm’s story – Plant & Products

• Advertising and digital media pilot campaign:

Brand and Key Account activation

RESULTS

• Improved website, test market activation

and significant online ordering

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INTEGRATED CPG MARKETING