Our ComfortTech™ blankets and throws, made with 3M™

Thinsulate™ offer warmth and fashion for your home. Soft

and inviting Micromink reverse to Microfiber, ribbed plush

reverse to solid plush and Micromink accented with satin

banding are a sampling of the wide range of styles that this

product will be available in. All styles feature an interior

layer of Thinsulate™, a lightweight, breathable fiber that

keeps you warm.

Perfect for chilly nights at home or cool weather weekend

outings.

ComfortTech™ - Innovative Style

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It’s the ‘ONLY’ down-alternative enhanced with

3M™ Thinsulate™ Insulation which has proven to be a near

match to down in warmth and comfort.

Why is ComfortTech™ Exceptional?

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Thinsulate™ insulation is the secret ingredient

used inside a wide range of products designed to

keep you warm and comfortable. When you

compare equal thicknesses‚ Thinsulate™ insulation provides

up to twice the warmth of other

high-loft insulating materials and nearly

one and a half times the warmth of down.

3M™ Thinsulate™ - Secret Ingredient

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Thinsulate™ is internationally recognized as the authority in

high performance insulation. It’s used in the construction

of jackets, pants, gloves, hats and boots for optimal warmth

and comfort in the most frigid temperatures.

Thinsulate™ has developed a ‘cool’ factor among its

consumer advocates and is known for its various

sponsorships including winter Olympic athletes.

3M™ Thinsulate™ - Consumer Awareness

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Brand Selling Concept

NEW ComfortTech™ blankets and throws, enhanced with Thinsulate™,

are the ultimate blend of functionality, home fashion and lightweight comfort.

Target Consumer

The perfect addition to any home. This customer is decorating her home or updating her

existing style and is a savvy shopper. She appreciates products that combine practical

functionality and fashionable style.

Key Insights

Innovation – Exceptional Thinsulate™ with luxurious fabrics

Functionality – Ultimate comfort and lightweight warmth

Home Fashion – Sophisticated colors to coordinate with any style

NEW ComfortTech™ 3M™ Thinsulate™ Blankets & Throws

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Products

Brand Positioning: Good – Better – Best

Fabric Fill: Z120 high-performance Thinsulate™ insulation

Fabrics: microfleece, microfiber, microplush, 100% cotton 270TC damask

Fabric Treatment: plush quilting

Fabric Trims: satin and suede

Brand Pillars

Innovation

Plush softness &

lightweight warmth

(Key benefits and support points)

Thinsulate™

Revolutionary

insulation

Comfort

Plush softness,

light & cozy

Decorative

Colors & fabrics that

accent any home

Tone & Manner

Fashionable Exceptional Coordinate Stylish

(Personality)

NEW ComfortTech™ 3M™ Thinsulate™ Blankets & Throws

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Our Brand Story

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Albany:

Soft and supple Microfiber reversing

to plush Micromink

Square, quilted pattern with

decorative mitered edge finish

Fabric Fill: Z120 high-performance

Thinsulate™ insulation

4 fashion colors - pearl, sage,

blue and chocolate

Our Brand Story

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Cyprus:

Ultra luxurious, plush faux fur reversing to Micromink

Decorative satin piping trim

Fabric Fill: Z120 high-performance Thinsulate™ insulation

4 fashion colors -

pearl, sage, blue

and chocolate

About Ellery

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Delivering innovation in fashion, function and design

A leading supplier of branded, licensed and

private label home fashions

Curtains, bedding, throws and

specialty products

Global company, headquartered in NYC

• 17,000 square foot state-of-the-art showroom,

design studios and

executive offices

• 375,000 square foot distribution center in North

Carolina

• Offices in China, India and Pakistan

Our proprietary and licensed

brands include

Eclipse™, Curtainfresh™, SoundAsleep™, ComfortTech™, VUE™, Waverly ®, and Historic Charleston Collection™

Contact us for more information

Cheryl Morse

Director Digital Commerce & Marketing

212-448-4419

cmorse@elleryhomestyles.com

Contact Us

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