Our Chamber members are the region’s proactive core
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Transcript of Our Chamber members are the region’s proactive core
Our Chamber members are the region’s Our Chamber members are the region’s proactive coreproactive core
Billing Cycles = 4
Commission Sales Staff=0
# / Members StaffCurrent = 1,071 . . 20 2010 = 1,410 . . . 242008=1,930 . . . .29
Richmond, Virginia = RVA
Stephanie PhillipsDirector-Member Value & Engagement
Currently - Average Member Worth = $1,350
2008 – Average Member Worth = $1,000
Retention:2008 – 88.8%2011 – 90%2012 – 92%Current – 95%
Kisha L. AllenDirector of Member Services
Current Staff Total: 8Chamber Staff = 5GEDP/ DCMA Staff = 3Sales Staff = 0
# Of MembersCurrent = 440…2012 = 4562010 = 408October 2005 = 561
Current Average Member Worth = $6422005 Average Member Worth = $346 Garland,
Texas
Retention Rate:Current = 95%2012 = 90 %2010 = 86%2005 = 90%
Billing Cycle = Monthly
• Good ol’ boys club• Commissioned Sales Force (churn &
burn approach) • Quantity - butts in seats• Be all things to all people
THEN…(Back In The Day!)
•Quality•Bold/Progressive•Community/Leadership/Business Brand•Relationship Building•Securing the “right” members – no sales force•Diverse members –motivated differently
NOW… (Not Your Granddaddy’s
Chamber)
Delivering Member Value
•Member Segmentation•Engagement Strategy•Experience Maps•Touch Points
••••
Closing Slide
QUESTIONS &
COMMENTS
ADJUST…MIX IT
UP!