OUR AIM - qualifications.pearson.com · CONTENT LEAD Creating copy that excites, engages and...
Transcript of OUR AIM - qualifications.pearson.com · CONTENT LEAD Creating copy that excites, engages and...
OUR AIM
To help you to find
out if a career in
marketing could
be for you!© 2020 School of Marketing London Ltd.
Do you want a job where
you can be creative?
Or do you want a job where you
like understanding numbers?
© 2020 School of Marketing London Ltd.
Do you want a job where you are creating
communications and you are regularly out
and about chatting to people?
Or where you can sit behind a computer all day
looking at the details and develop a strategy?
© 2020 School of Marketing London Ltd.
Who wants to have a job?
or
Who wants to run their own business?
© 2020 School of Marketing London Ltd.
DID YOU KNOW? MARKETING JOBS HAVE
ALL THESE THINGS!
© 2020 School of Marketing London Ltd.
MARKETING IS ALL AROUND US
Every sector
Every industry
Every charity Every individual
Every company
© 2020 School of Marketing London Ltd.
THIS IS MARKETING
© 2020 School of Marketing London Ltd.
Communications and brands
Market research
Product development
Marketing effectiveness
FOUR KEY AREAS OF MARKETING
© 2020 School of Marketing London Ltd.
MARKETING TOP TRUMPS
MARKETING CAREERSACCOUNT MANAGER
Develops and manages relationships with customers to maximise sales opportunities and customer experience.
SKILLS
• Planning• Relationship
development• Problem solving• Sales• Negotiation• Time
management
SCHOOL SUBJECTS
• English• Drama• Maths
BRAND MANAGER
Brings the brand to life through high quality creative. Responsible for all logos, adverts etc. related to the brand. Always focused on understanding what the customer wants.
SKILLS
• Creativity• Psychology• Communication• Organisation• Storytelling• Relationship
Building
SCHOOL SUBJECTS
• Art & Design• Photography• Design Technology• English
© 2020 School of Marketing London Ltd.
CONTENT LEAD
Creating copy that excites, engages and educates customers through different story telling techniques. This also includes editing and proofreading.
SKILLS
• Writing• Curiosity• Research• Editing• Storytelling
SCHOOL SUBJECTS
• Psychology• English• Drama• Art & Design
CUSTOMER INSIGHT MANAGER
Follows data to discover what consumers are and aren’t buying. Reports are then created that are relayed to product and marketing teams, and other company leaders that decide what next step to take.
SKILLS
• Communication• Relationship
development• Analytical• Research
SCHOOL SUBJECTS
• Pychology• Science• English• Maths• Business Studies
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
DIGITAL MARKETING MANAGER
Creates channel marketing plans and over-sees performance of content on websites, digital advertising, social media etc.
SKILLS
• Analytical• Curiosity• Problem solver• Creativity• Organisation• Tech savvy
SCHOOL SUBJECTS
• IT• Science• Media Studies
EMAIL MARKETING MANAGER
Responsible for marketing a product, service or events via email marketing.
SKILLS
• Writing• Planning• Analytical• Communication
SCHOOL SUBJECTS
• IT• English
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
GRAPHIC DESIGNER
Designs artwork, by hand or using computer software, to communicate ideas that inspire, inform, or captivate customers.
SKILLS
• Creativity• Tech savvy• Time
management• Attention to detail• Problem solving• Curiosity
SCHOOL SUBJECTS
• Art & Design• Photography• Design
Technology
MARKET RESEARCH ANALYST
Collects data on consumers, competitors and products and consolidates information into actionable items, reports and presentations for companies.
SKILLS
• Research• Analytical• Writing• Curiosity• Attention to detail
SCHOOL SUBJECTS
• Science• English• Maths• Psychology
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
MARKET RESEARCH MANAGER
Develops questionnaires and holds focus groups to understand how consumers view a product. Their end goal is to provide other marketing professionals with information that will help drive campaigns.
SKILLS
• Research• Analytical• Communication• Relationship
development
SCHOOL SUBJECTS
• Science• English• Maths• Geography• Psychology
MARKETING ANALYTICS MANAGER
Analysing performance data of marketing activities and making recommendations for future campaigns.
SKILLS
• Analytical• Research• Budgeting• Statistics• Problem solving• Communication
SCHOOL SUBJECTS
• Science• Maths• Geography
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
PRODUCT MARKETER
Brings the product to life by promoting and selling the product to customers and retailers.
SKILLS
• Collaboration• Communication
Problem solving• Flexibility• Tech savvy• Creativity
SCHOOL SUBJECTS
• Art & Design• Design Technology• English
SEO SPECIALIST
Responsible for improving search engine rankings for websites.
SKILLS
• Writing• Planning• Analytics• Research• Tech savvy• Critical thinking
SCHOOL SUBJECTS
• Science• Maths• IT• Media Studies
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
SOCIAL MEDIA EXECUTIVE
Handles all social media activities for a business. They are responsible for the regular posting and updates on Facebook, Twitter, Instagram, LinkedIn, etc.
SKILLS
• Writing• Planning• Creativity• Social• Tech savvy
SCHOOL SUBJECTS
• Photography• IT• Media Studies• English
STRATEGIC PLANNER
Develops and implements plans to deliver on company goals, using strong analytical and organisational skills.
SKILLS
• Research• Analytical• Planning• Problem solving• Time
management• Leadership
SCHOOL SUBJECTS
• Business Studies• Economics• Maths• English
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
VIDEO MARKETING SPECIALIST
Drives the development and creation of videos and rich media that supports marketing campaigns.
SKILLS
• Creativity• Communication• Editing• Storytelling• Organisation• Collaboration
SCHOOL SUBJECTS
• Art & Design• Photography• English• IT• Media Studies
© 2020 School of Marketing London Ltd.
MARKETING CAREERS
WHY I GOT INTO MARKETING?
© 2020 School of Marketing London Ltd.
DAY IN THE LIFE OF …I’m responsible for…• Develop videos, blogs,
newsletters, social content • Support events• Build campaigns• Create feedback reports • Working with press and partners
The best part of my job…Seeing the impact my work can have on the larger company achieving its goals
The worst part of my job…Goal posts changing and lack of decision making which prevents me from completing tasks
How I got the job…Headhunted by a recruiter then interviewed by senior marketing team
My core skills are…Strategy, customer profiling, communications, organisation
© 2020 School of Marketing London Ltd.
Jen
DAY IN THE LIFE OF …I’m responsible for…• Recruitment and awareness
campaigns• Organising events• Digital - social media, website• Direct marketing
The best part of my job…Knowing you’ve made a positive difference to someone’s life by giving them support and finding them a safe place to call home
The worst part of my job…Challenging the stereotypes and perceptions of children in foster carer
How I got the job…Presented two self-made videos anda PowerPoint on the problems and solutions of finding foster carers
My core skills are…Creativity, organisation, strategy, communication, adaptability
Amber
© 2020 School of Marketing London Ltd.
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