A competition brief for a record company called Prosthetic. The overall aim was to create a t-shirt design that they could sell as a limited edition item of their exisitng product range. With this in mind I have focussed the design direction on utilising illustrative application, experimental techniques and various ideas. As the genre and sub-culture deals with everything to do with ‘metal’, the overall final outcome can be easily related to this context.

Mitch Weaver

OUGD301

Prosthetic 1 3

Mitch Weaver

OUGD301

Prosthetic 2 3With a focus on illustration throughout this brief, I have managed to create various different approaches to the artwork. Each having a different concept behind them, different softaware being utilised and also outcomes that reflect the designs created. Although the brief wanted one t-shirt design, I have managed to create a number that could be further developed into a range of products to aid the initial work.

Mitch Weaver

OUGD301

Prosthetic 3 3The final product has been created quite literally, taking the word prosthetic and it’s interpretation into an object. With that taking a general aesthetic from the audience in context. A modern cyborgnetic prosthetic arm covered in tattoo’s seemed appropriate and an effective solution to solving the brief.

Design artwork for the band Cuses, with a focus on identity and product, range, distribution.Taking their existing pieces of design work, develop into a more contempory aesthetic with a visual consistency across a range or products. The work produced needs to be relevant to the context and speak directly to the audience (hardcore enthusiasts)

Mitch Weaver

OUGD301

Curses 1 3

Mitch Weaver

OUGD301

Curses 2 3At first I had a focus on utilising the existing DIY culture throughout hard punk and it’s visual aesthetics to create, examples of possible vinyl artwork. Towards the end of the brief I had to change direction in order to meet deadlines and also create a time efficient visual consistency. Experimenting with this process has allowed me develop an understanding as to how I can create design work without the aid of a computer.

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Mitch Weaver

OUGD301

Curses 3 3A visual consistency had to be important throughout developing the range of products to aid the initial design. Taking aspects from the album artwork, and applying the structure to merchandise, tickets and a poster. It was also important to consider printing costs, if it were to go into production. Utilising two colours, or one plus stock to allow manufacturing costs to stay low..

Develop and re-brand the existing identity of Karen and Dave Linaker. As both of them have their own self-employed businesses, which they have built up over the years. Dave Linaker having over 25 years experine as a double glazing installer, and Karen Linaker having over 6 years experience as a Holistic Therapist. You will need to work on a one-to-one basis with the clients. Feedback is important with the design work you produce and building up a succesful project will need to have that relationship taken into account.

Mitch Weaver

OUGD301

Linaker Branding

Holistic Therapist

MFHT

1 4

Utilising both image and type together to create logo’s that reflect both Karen & Dave as business people, but also the practice which they are skilled at. Taking aspects from products and associated objects, I have constructed logos that have a stronger impact than their original choice of homemade designs. Designing for a client allowed me to understand how important it is to meet their needs, but also allowing aspects of creative freedom.

Mitch Weaver

OUGD301

Linaker Branding

2 4

Holistic Therapist

MFHTHolistic Therapist

MFHT

Trade Gothic LT Bold

Trade Gothic LT CondEighteen

Trade Gothic fitted perfectly against the con-

text of the client. As it is strong, bold and looks

like a trustworthy typeface once glanced at.

Garamond Regular

Garamond Regular sits both effectively

against the intial hand rendered type, as it

is easy to read and subtle against the bold

strokes within the image.

Mitch Weaver

OUGD301

Linaker Branding

3 4

Holistic Therapist

MFHT

Natural Oils6

Holistic Therapist

MFHT

Holistic Therapist

MFHT

Holistic Therapist

MFHT Holistic Therapist

MFHT

Focussing on a proposed set of products that can be sold, and more importantly printed media. As Karen wanted her business cards re-designed, alonside a letterhead, leaflet and gift vouchers. This was the focus of the brief, and allowed me to demonstrate professional skills on a more direct level with the client. Home printing is essential to them as a means of reproduction, with this in mind I have used minimal colour and body text to reduce costs.

Mitch Weaver

OUGD301

Linaker Branding

4 4Similar to Karen’s branding, I have demonstrated the same skill set with Dave Linakers. Producing a set of printed letterheads and business cards. Alonside this I have proposed vinyl graphics for his van, key rings, key caps and a notepad. This will allow him to have a stronger visual impact when approaching clients and also be visually professional within his trade.

Illustrate your interpretation of any music track to create an installation at the studio of design agency, Music. Developing the brief further I have created a series of illustrations, products and a publication focussing on the lyrical genius that was Eyedea. Expanded this into my own project has allowed me to directly create pieces of artwork revolved around illustration as the focal point.

Mitch Weaver

OUGD301

The Fishtank 1 3

Focussing directly on illustration to create the final outcome, I have experimented with different processes and types of media that can easily reflect my interpretation of a music track. As I am ultimately going to be reproducing the artwork myself. I have tried to use what I have available to create an initial design direction.

Mitch Weaver

OUGD301

The Fishtank 2 3

2430

2430

The publication itself has been created on a low-fi budget, utilising home printing as an important element of my design direction.Displaying the illustrations across page spreads, overlapping them together with type relates di-rectly with the context of the initial brief. The final mural will hopefully be constructed once the project has been submitted to the design angency Music.

Mitch Weaver

OUGD301

The Fishtank 3 3