1

Nigel dzavakwaOUGD503 RESPONSIVE

2

3

Radio City Music Hallnas nye nyc

The Radio city music hall brief was issued through talent house and was a massive opportunity for me to create some work for one of my favourite hip hop art-ists. The brief itself was to design a poster for the New York na-tive rapper Nas for his scheduled New Years Eve appearance at the famous Radio city music hall.

The winning poster would be picked by Nas himself and would be used as the face of the New Years Eve event with hundreds of posters be-ing sold at the venue with the half the proceeds going to the winning designer and the rest towards a charitable cause. I enjoyed doing this brief because it was the perfect platform to merge my artistry with hip-hop music that could potential-ly be seen at such a huge event.

The album cover from one of Nas most recent albums inspired the concept of the poster and the use of colour derived from style of Nas music which has influences from jazz music which I felt would be relevant especially with the his-tory of the world famous venue.

The album cover from one of Nas most recent albums in-spired the concept of the poster and the use of colour derived from style of Nas music which has influences from jazz mu-sic which I felt would be rel-evant especially with the his-tory of the world famous venue.

In the end I was unable to se-cure the winning vote however the experience taught me as a designer to consider care-fully when choosing briefs from certain sights as the outlet that provided the brief may not nec-essarily have judges on design and talent but popularity instead which I feel can rob true design-ers of fantastic opportunities, in this instance I learnt particular-ly with this design outlet its not necessarily about the quality of your work but the popular-ity you work can get based on

4

5

Secret 7”nas

Secret 7” provides the platform to create unique, one of a kind pieces of art and all for a positive cause. Year after year a series of incred-ible world-renowned artists are the inspiration for designers around the world to create unique work based on a title track from each artist. The competition enables the designer to create their own in-terpretation of the title track which is then shortlisted and selected to feature amongst 700 other one of a kind vinyl sleeves which are ex-hibited in a gallery located in east London for a week with all the pro-ceeds going to a charitable cause.

This being my first time designing for secret 7”, I chose to convey my interpretation of Nas’ latest song entitled “The Don”. With this con-cept I went simple and portrayed the artists face on the vinyl sleeve as this is a re-occurring theme throughout his entire album dis-cography. I went for more flesh tone colours and kept it simple with a black background to make it subtle but stand out from the rest.

6

7

Secret 7”public enemny

Secret 7” provides the platform to create unique, one of a kind pieces of art and all for a positive cause. Year after year a series of incred-ible world-renowned artists are the inspiration for designers around the world to create unique work based on a title track from each artist. The competition enables the designer to create their own in-terpretation of the title track which is then shortlisted and selected to feature amongst 700 other one of a kind vinyl sleeves which are ex-hibited in a gallery located in east London for a week with all the pro-ceeds going to a charitable cause.

This being my first time design-ing for secret 7”, I chose to con-vey my interpretation of legend-ary hip-hop group Public Enemy’s smash hit “Harder that you think”. I chose this brief in particular to convey my idea of what the song embodied. The subject matter within the song is somewhat com-plex but the message I took from it was about the music industry and the lack of substance within artist’s material and the exploita-tion of such a positive music gen-re with artists disillusioned with the money and fame instead of preaching positivity and educat-ing its audience at the same time.

For the record sleeve I used stacks of money as symbolism for what is driving the music industry today and as a teaser included the illu-minati symbol on the bands not as a suggestion that the industry is being run by them, but to illustrate the higher powers who are dictat-ing the quality of music coming out today and to also get people dis-cussing the state of music today.

Ultimately I think my sleeve was received positively as it won and taught me to consider the message you are trying to interpret within you art but to also get people to start thinking and debating about the subject matter in a positive manner.

8

9

IDENTITYlogo design

This brief I encountered on designcrowd which an website which compiles an ar-ray of design project ranging from logo to t shirt designs. Briefs are uploaded on-line and is accessible for designers the world over. This brief in particular was to design a logo for a research project called “IMPACT” which specialized in clinical science to help patient care and outcomes. I used this brief as an oppor-tunity for quick fire briefs that could ena-ble me to respond to a problem as soon as I could. My concept was to symbol-ize the identity of the project and what its about in its simplest form, science. The logo itself is comprised of shapes in the form of molecules with the text of the project in upper case serif font to convey a sophisticated, intellectual look.

10

11

UGGgive men permission to

buy into uggGive permission to Ugg was a brief I found challenging immediately at first glance. The brief was issued by YCN and challenged designers to develop innovative ideas to cre-ate awareness about Uggs mens wear range. From my perspective Ugg have struggled in identifying with the male audience as in re-cent years their trademark sheep-skin boots have been immensely popular amongst women and thus has created this misconception as-sociating the brand with women.

My reason for choosing this brief was simply a personal challenge for myself to see if I could be able to change the image of the brand and potentially identify it with a male audience. My idea within this brief was to step way outside the box and attempt to engage men into the brand like I thought it had never been done before, through humour.

My concept was to use the female form entice men into first noticing the brand but also to be humerous at the same time and trying to make it easier for men to warm to the idea of evening buying into the brand

I created a series of promotional posters using sexual innuendos as humor that would be associ-ated with the image of the brand to get people noticing the brand and thus paying attention and hopefully finding the courage to potentially buy into the product. Since sheepskin boots and uggs are synonymous with each other I used the sexual term of “knocking boots” as a way of creating contro-versy and humor but also keeping in mind that the world of advertis-ing thrives through the exposure of sex or sexuality and using that to engage the audience but also do-ing it in a playful humorous manor.

The experience through the course of this brief was some what frus-trating in the sense of engaging a target audience with a brand that has alienated the audience.If there’s one thing I could take away from this brief is thinking completely out of the box and do-ing things in an unorthodox way to engage a target audience into buy-ing into a brand that subsequently is conveyed as a female brand.

12

13

14

15

Ted Baker Londonintroduce ted baker

to a country of your choice

Ted Baker is an ever expanding fashion label crossing over vari-ous different countries around the world and is still pushing the enve-lope on men’s and women’s fash-ion with a unique British identity.

The concept of this brief was to in-troduce Ted Baker to a country of your chose ranging from USA, Ja-pan, china but to name a few. In this particular instance I would be col-laborating with a partner and which I have to say has been the most substantial brief I have worked on and one that I was thoroughly in-terested in from the beginning.

The experience taught me a lot especially working within a part-nership as we had to outline our strengths and weaknesses from the start and develop and understand-ing of the processes we would have to take in order to overcome these weaknesses and achieve the com-mon goal of executing our concept effectively with a clear message that could potentially work if com-missioned by Ted Baker himself.

One of the most important lessons I learnt from this partnership and experience is the communication between you and your partner is key because it allows the design process to be analysed collective-ly and is such an integral part and helps further develop concepts and ideas between one another. Through the course of the brief I found myself creating a range of concepts and discussing them all further with Simon who also had the ability to focus and execute tasks in order to keep the ball mov-ing and making sure we stayed on task with everything we had to do.

Our main concept was introduc-ing the unique, regal British iden-tity towards the Parisian elite. The concept came from conveying a sense of class and royal stat-ure commonly associated with the British but also the royal fam-ily and bringing it to the fashion capital world, globally renowned for their Parisian style and iden-tity for high-end couture fashion.

16

The final resolutions were success-ful in conveying our message through by engaging the consumer first with a stunning perfume bottle design, which was accompanied with a focused strategy of promoting the brand virally through social media and advertising.

17

In the end I also learnt within this brief the importance of getting things horri-bly wrong in order to rectify them and hitting the ball on the mark. Collective-ly throughout the process our mistakes and errors only propelled me and Si-mon to strive for better within us de-veloping a very professional work eth-ic but also aiming to reflect our blood sweat and tears through our work which I feel will speak for itself when it is handed over for further evaluation.

18