Ougd503 collaborative rationale

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BA (Hons.) GRAPHIC DESIGN LEVEL 05 Module Code OUGD503 Outcomes Module Title RESPONSIVE Doc. Code OUGD503blank BRIEF TITLE D & AD WWF Earth Mark 2 The Brief: Create a campaign with at least one digital aspect that can bring the ’switched on’ generation closer to the issues WWF faces every day. The campaign must find a way to communicate the findings of the living planet report in a way that engages and gets people involved in combating the issue. Considerations: What is the best format to reach this audience? How can you put a positive spin on something that has a lot of negative overtones? How can you address an audience that is perhaps desensitised to the issue? Concept/Proposition: Earth Mark2 is a game that looks to inform players about the delicate balance of many of the earths eco system whilst also making them act on the problems and actually make a difference. The layar app interaction allows players to gain in app currency by living more sustainable lives. The layar app scans rainforest alliance logos and other images on food packaging and even bus tickets to gain currency in game. This actively encourages sustainable living. Background: The living planet report outlines the problem of our on-going over consumption of the earths resources. WWf have tried many different campaigns to get people more involved in this issue. Th negative tone of voice is not working, we need something inclusive and positive to really try and exert a change from the audience.

Transcript of Ougd503 collaborative rationale

Page 1: Ougd503 collaborative rationale

BA (Hons.) GRAPHIC DESIGN

LEVEL 05 Module Code 

OUGD503                          Outcomes

 Module Title RESPONSIVE Doc. Code OUGD503blank

BRIEF TITLE     D & AD WWF Earth Mark 2

The Brief:Create a campaign with at least one digital aspect that can bring the ’switched on’ generation closer to the issues WWF faces every day. The campaign must find a way to communicate the findings of the living planet report in a way that engages and gets people involved in combating the issue.

Considerations:What is the best format to reach this audience?How can you put a positive spin on something that has a lot of negative overtones?How can you address an audience that is perhaps desensitised to the issue?

Concept/Proposition:Earth Mark2 is a game that looks to inform players about the delicate balance of many of the earths eco system whilst also making them act on the problems and actually make a difference. The layar app interaction allows players to gain in app currency by living more sustainable lives. The layar app scans rainforest alliance logos and other images on food packaging and even bus tickets to gain currency in game. This actively encourages sustainable living.

Background:The living planet report outlines the problem of our on-going over consumption of the earths resources. WWf have tried many different campaigns to get people more involved in this issue. Th negative tone of voice is not working, we need something inclusive and positive to really try and exert a change from the audience.

Target Audience:14-24

Mandatory Requirements:At lweast one digtal aspect and more than one design aspect or application overall. Positive tone of voice. Be informative.

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Tone of VoicePositive and open, celebrating the good as well as looking to change the bad.

Deliverables:A mock up and pitch of the game and its visuals and functionality in the form of design boards of submission quality.


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