BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

1. BRIEF TITLE - PUTTING ON A FRESH FACE - ISTD

The BriefISTD is setting a challenge to students aspiringto be members – refresh the visual identity of the society.

Concept/ PropositionCreate a new Brand identity for ISTD. This would focus on creating a new Logo design, as well as a range of stationary soltuions for distribution to ISTD members and student population. This would also focus on creating imagery that would re-vamp their ‘typographic’ and ‘condensed’ publications. There would also be consideration made to bring the new brand across to on screen design, such as re-vamping their website and looking at creating an ISTD map for members and students alike. This would all focus around typography, and print finishings with regards to the promotional material.

Target Audience

ISTD members, professional and student designers and educators.

Tone of Voice

Informative, promotional and young. 3

ConsiderationsThis could incorporate the adoption of a new logo but such a fundamental change of identity would demand a strong supporting strategy articulating the benefits as well as the visual material to illustrate that. Alternatively, there is wide scope for revision using the existing logo– the choice is yours. While we are not actively seeking to change our identity this is a good opportunity to influence us.You may wish to consider how your proposals will apply to some of the range of print matter that we publish – the ISTD journal ‘Typographic’, the members’ newsletter ‘Condensed’, catalogues and promotional material. The web also offers huge opportunitiesfor creating connections amongst ISTD’s international membership. Pushing beyondthe everyday and expected, and consideringthe web in all its forms, evaluate the creative opportunities that the web can offer as part of your rebrand. How might social media – Twitter, Facebook and other services, for example – be used creatively as part of a wider ISTD web strategy? What other opportunities exist through the creative use and combination of web technologies – maybe an ISTD app?

Mandatory Requirments• Research and Development• Strategy• Specifications/Grid(s)• Dummy/Prototype(s)• Presentation

DeliverablesNew logo design, and range of promotional material to go alongside.Web based design solution and app.

Studio Deadlinesafter 17th Feb

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

2. BRIEF TITLE - PEACOCKS - YCN

The BriefTo increase brand awareness of Peacocks and enhance Peacocks’ fashion credentials, without excluding the existing ‘family’ customer. This may involve using above the line marketing channels, such as devising an advertising or digital campaign, sponsorship, or through below the line marketing activity, including PR, window schemes/displays, promotions, in-store point of sale and packaging.

Concept/ PropositionCreate a form of branded promitonal campaign that would seek to inform and promote Peakcocks across a range of media from printed lookbooks, to window displays, packaging, point of sale and event promotion. Re-invent the brand bring in the historical factor and try to get that across to the audience.

Target AudienceWomen and men between the ages of 18-45, who:Are price consciousFashion orientatedNeed clothes to be functionalSeek value prices and good offersFollow trendsSeek qualityMay have families and are not just buying for themselves

Tone of Voice

Younger audience,

ConsiderationsPeacocks is one of the UK’s leading value fashion retailers offering clothing, shoes and accessories for men, women and children.Peacocks was founded in 1884 by Albert Frank Peacock. From the mid-1990s onward Peacocks experienced significant development and growth, with a greater emphasis on fashion, which helped to propel the brand into today’s market.Currently, Peacocks has over 600 stores in the UK and 112 international stores. The majority of UK stores are in secondary locations on local high streets or in small shopping centres.Peacocks’ stores can be broken down into 11 Fashion stores, which are in prime locations such as St David’s Centre in Cardiff and Metro Centre in Newcastle. There are 220 Concept stores (these stores have the new black fascia) and 353 Main Chain stores, which still have the old fascia with the purple and yellow logo. Peacocks also has 6 concessions in Morrison’s, 27 concessions in Co-operative stores and 1 Alliance concession store.As Peacocks grows so does the support for its company mission: “to be the best value for money clothing retailer, always delivering outstanding customer service.”In 2009 Peacocks launched its Pearl Lowe range, shifting the company to a new position in the market. Since then the brand has grown in reputation, picking up a number of new fashion-inspired customers. Peacocks continues to strengthen its fashion credentials with more Pearl Lowe ranges, also involving Pearl Lowe’s daughter, model Daisy Lowe.In the early part of 2011, Peacocks introduced the ‘Boutique’ Collection – which, as well as encompassing the Pearl Lowe range includes ‘Peacocks by Design’, a catwalk-inspired premium womenswear range and several bought-in brands.Peacocks’ transactional website was launched in late 2007 and currently has a database of over 200,000 customers and over 55,000 Facebook fans.Mandatory Requirments• Research and Development• Strategy• Specifications/Grid(s)• Dummy/Prototype(s)• Presentation

DeliverablesPromotional material and printed media, focusing on finishes and stocks.

Studio DeadlinesN/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

3. BRIEF TITLE - i - YCN

The BriefWe would like to engage with a younger audience, specifically students, to make i the most read newspaper amongst the student market, as well as significantly raising our circulation. In addition, we want to build a student community and have in-depth engagement/interaction with this market. Your campaign must be highly creative and intelligently resourceful, capable of putting small budgets to big effect. It needs to begin on campus, but can have scope to grow elsewhere. It must be able to translate online and through social media channels. Consider how your campaign can maximise exposure through: PR, events, newsletters and other means. Remember that we have access to a national paper and website with a specific student area: www.independent.co.uk/studentConcept/ PropositionCreate a new brand style that would work across the range of ‘i’ newspapers. Possibility of re-branding the logo. Create a campaigne that would focus on promoting the newspaper. looking at stocks and format of the promotional material. Also have considerations for trasfering the design onto an app based solution that would also promote the newspaper, possible taking key articles etc to create the content.

Target AudienceStudent - age range from 18 - 30. Cosmopolitan readers.

Tone of Voice

Younger audience,

Considerationsi, the UK’s first quality daily newspaper to hit newsstands in almost 25 years, went on sale on Tuesday 26 October 2010 offering a concise quality newspaper for just 20p. It is a new kind of paper designed for people with busy, modern lives. Colourful and accessible, concise and intelligent, it’s an essential daily briefing.

Until the launch of i readers of quality newspapers had to pay £1 daily for a paper. Consumers are time poor and research showed they rarely got through a full newspaper, making a daily purchase feel increasingly wasteful. i has experienced great success with a readership of approx 368k and growing. i has also seen success through daily interaction with readers and now has a Facebook following of 14,896 and a twitter following of 30,198.

Mandatory RequirmentsYou must use the i logo.i uses the font, ‘Stag’ which is detailed in the brief’s project pack. You must use this font or a font which is similar. The CMYK colour breakdown can also be found in the project pack.It is key to communicate: price, quality and that i is concise.The key is to encourage a younger audience to sample i. Once people trial the product they love it.

DeliverablesA range of ‘i’ promotional material and covers. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

4. BRIEF TITLE - 21st Century Scoth Whisky - D&AD

The BriefCreate packaging for a 21st CenturyScotch whisky brand that challengescategory convention and rituals andappeals to an international femaleconsumer.

Concept/ PropositionTake the history of the brand and re-invent the image incoporating both historical and modern day design. Create packaging design as well as a publication to go alongside that could promote the various ways the whisky can be enjoyed.

Target AudienceCulture sector, cosmopolitan society with expendable income. Whisky drinkers clubs.

Tone of Voice

Sophisticated and simple

ConsiderationsThe Scotch whisky packaging categoryis steeped in a rich history of codesand imagery. Almost all of the brandswe are familiar with started way backin the 1800’s and most still echothat historical period in their physicalmanifestation.There is an overt theme of masculineprowess, ‘heather and weather,’ancient castles and a world of ‘glens’and ‘macs’ of conservative traditions.But what could an authentic, modernScotch whisky look like in 2012?We want you to create packagingfor an innovative, new brand thatis firmly rooted in the 21st century,is progressive and challenges thecategory conventions.

Mandatory RequirmentsWe need a name that reflects thebrand’s positioning (the product is asmooth, premium blend of highlandand lowland whiskies sourced fromsmall distilleries). The physical‘container’ is completely open tocreativity (but with a respect to itssustainability).It’s time for a new generation ofwhisky….

DeliverablesPackaging and logo design to incoporate new brand identity. Publication solution. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

5. BRIEF TITLE - The Circle - D&AD

The BriefAs a supplement to it’s magazine,‘Circular’, The Circle wish to produce aseries of special books/publicationson specific people who have giventalks for The Circle. These publicationscan be of any size & format butshould work as a series. They do nothave to be like a magazine but shouldbe thought of as books or ‘specialeditions’. You will need to researchthrough the Circle website who hasgiven talks to establish who you wouldlike to feature (www.typocircle.com).The style of the publications must NOTbe a copy or pastiche of the designeryou are featuring. But should be adistinct & original typographic solutionthat would sit well with the othermaterial the Circle has produced.Concept/ Propositionre-work the cover design for the circle publication, using content from designers. Create a format that can be used across the range of products. Consider the implications of on screen distribution. Typographic solution. Create a arange of promotional amterial to alongside, and the distribution method. Target AudienceCreative sector, culture sector, young and professional designers.

Tone of Voice

Sophisticated and simple

ConsiderationsThe Typographic Circle has existedsince the 1970s when it was astarted as the Type Directors Clubof London. Its aim is to promote allaspects of typographic excellence &experimentation without prejudice. TheCircle is also a social organisation,which is a very important aspect toits success. There are no criteria forbeing able to become a member, onlyan interest in typography. The Circlehas achieved much of this successby hosting regular talks featuring ahuge cross-section of practitionersfrom the world of typography, design& advertising. In addition a magazinehas been published once a yearto help promote see events, called‘Circular’.

Mandatory RequirmentsChoose 3 designers, writers ortypographers who have given talks forthe Circle and produce a Cover & atleast 4 spreads on each individual.You will need to include the Circle’slogo on the cover.Consideration should be given toformat and size but a digital approachwould also be acceptable.

DeliverablesA range of covers, online distribution, promotional material. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

6. BRIEF TITLE - Photography company - Hurley Pro

The BriefHurley Pro has established itself as an up and coming photographers, they need a new brand image that would work across a range of stationary and promotional material.

Concept/ PropositionThe propostion is to create a new logo that would then transfer across a range of stationary solutions as well as distribution methods for the iamges, i.e bags, recipts etc. The focus will be on bringing together the company and it’s imagery to create the soltuions.

Target AudiencePhotography culture, hobbiests.

Tone of Voice

Sophisticated and simple

ConsiderationsThe design must be quite masculine, appeal to a young audience and have a modern but simple approach to it. Consider the style of photography in your solutions, and try to incporate the feeling of the company in the design.

Mandatory RequirmentsThe logo must only use Hurley Pro in it and there must be considerations for printed material and on-screen design i.e website.

DeliverablesA new logo as well as a range of stationary. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

7. BRIEF TITLE - AJ - Restaurant/Bar

The BriefA new restaurant and bar has established itself in shoreditch north London, and is appealing to the creative groups do dine there for lunch and dinner. They want to reflect the hisotrical style of shoreditch in the design with a modern aesthetic. They need a logo designing as well as other material to go alongside a restaurant and bar.

Concept/ PropositionTo create a new logo to relfect the feel of the new restaurant and bar, as well as creating brand guidlines of type etc for the menus and promotional material.

Target AudiencePhotography culture, hobbiests.

Tone of Voice

Sophisticated and simple

ConsiderationsConsider the bars curroundings and areas history and try and reflect it into the design, all material should focus on print finishing, giving it an extra feel. Bootique style of dinning, how do the modern day creatives eat?

Mandatory RequirmentsLogo design and promotional material. The design must be simple. signage, it must be young, luxurious and classic.

DeliverablesCreative industy, young professionals and designers. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

8. BRIEF TITLE -Vodka 13

The BriefProduct branding, a new vodka has come out onto the market and needs a brand image that can transfer onto the packaging.

Concept/ PropositionCreate a new logo that reflects the style of the product as wella s the packaging and promotional material that would go alongside. Turn this into something special, a one off, limited edition etc.

Target AudienceYound audience with expendable income. Socialites.

Tone of Voice

Sophisticated and simple

ConsiderationsThis brand must appeal to a global market, but is not necissarily for everyone. The number 13 is pivotal in the name and could be used to inform the design and processes used to create the packaging etc. Can also add the tag line “blind faith” which stands for - unity and hope.

Mandatory RequirmentsNew logo design that resonates the number 13. Must be marketed at a younger drinking audience, all over the legal age. it must be modern and playful, with a hint of luxory and class.

DeliverablesLogo design, packaging solution and promotional material. Brand identity. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

9. BRIEF TITLE - Cleo Tavern

The BriefA new beer bar has opened in NW, Oklahoma. They need a logo that reflects the history of th area and clientel it attracts, as well as consideration for promotional material inside.

Concept/ PropositionCreate a new logo that reflects the clientel that would go there, as well as the traditions of that area it is situated. Create a range of matieral that would be inside as well as the rbanding statioanry element. Focused on print techniques and finishes.

Target AudienceBikers, cowboys, farmers, college aged crowd and is a domestic bar.

Tone of Voice

Sophisticated and simple and classic.

ConsiderationsCleo Tavern is all about community and provied a range of resources for people to go and participate in, theya re friendly and open to everyone and this must be reflected in the design. Can also add the tag line “Cleo springs, Oklahoma”

Mandatory RequirmentsA new logo design that appeals to all, must reflect the context of the town and style with which it originates from. As well as considering the clientel that would frequent it.

DeliverablesLogo design, in house material such as menus etc. Studio Deadlines

N/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

10. BRIEF TITLE - Regents Property Consultants.

The BriefTo design a brand image for Regents Property Consultants. With a focus on printed outcomes.

Concept/ PropositionTo create a new logo that would then transfer across: - A range of stationary:Letterheads, businesscards, compliment slips, envelope.To create a set of brand guidelines that would work with the font and colour choices. With added considerations for publications i.e focusing on layout, grid and style.

Target AudienceBusiness sector.

Tone of Voice

Sophisticated and simple and classic.

ConsiderationsThe area in which they are marketing themselves in, they are a very corpoate company and this should be considered in the design. As well as looking into what toehr competitors have done. There should be something innovative about them so taht it stands out.

Mandatory RequirmentsA new logo design.

DeliverablesLogo design

Studio DeadlinesN/A

BA (Hons.) GRAPHIC DESIGNModule Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL 06OutcomesDoc. Code

11. BRIEF TITLE - LULU - Fashion label

The BriefA new fashion label has just started to establish itself, called LULU. Theya re looking for a new logo that could worka cross stationary and packaging methods.

Concept/ PropositionTo create a new logo that would then transfer across a range of stationary and packging methods such as post etc. As well as a website that would reflect the products. It is imporant to reflect the style of fashion in the design.

Target AudienceFashion, young professionals.

Tone of Voice

Sophisticated and simple and classic.

ConsiderationsA new fashion label, must consider the fashion style with regards to the design work produced. it is fora young professional audience and should refelct this accordingly.

Mandatory RequirmentsA new logo design.

DeliverablesLogo design, stationary and packaging solutions. Studio Deadlines

N/A