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BA (Hons.) GRAPHIC DESIGN LEVEL 06Module Code OUGD303 Outcomes 1

Module Title FINAL MAJOR PROJECT

FINAL MAJOR PROJECT

STATEMENT OF INTENT

Name: Niall Hargrave

Blog Address: n-hargrave0912fmp.blogspot.com

Rationale

A typographic investigation of layout, within the cultural sector, across a

range of media

I will explore editorial design, focussing on contemporary design, with the basis solely on typography.

Typography and layout are the fundamentals of my design practice. Through research into processes, briefs

and interests, this will form my understanding of graphic design. This and what I look at through design context

will inform the work I produce.

Typography is important to me, focussing on both type as letterform and type as text. Through type design I am

interested how this can be applied to branding as bespoke type, how it can be commercial in order to sell an

idea/ project. Type as text, I am interested and am going to explore body copy within layout for editorial, hard-

nosed type knowledge.

Design will be mainly focussed on print, but I want to explore and understand web design. Especially given the

technology in our current climate, I will always keep in mind other possibilities. There is a relationship between

printed media and online media, the two can work together and influence each other. The differences between

the two are key to understanding how to utilise both to the best of their abilities.

With an interest in the culture sector, I will produce a range of designs that draw influence and content from

within the culture sector to inform my work. This might include areas such as arts and culture and photography,

focussed on the subjects broadly and in editorial design

I will explore high-end print productions and processes this module, in order to help my professionalism within

the industry. This will also help with my understanding and knowledge of print costs and budgets. This should

become a part of my practice.

Work with other creatives and collaborate with in a number of different ways. Broad areas include, curating and

organising exhibitions or events, this could include anything from concept to production, branding, and

promotional material, supporting publications, way finding and signage.

Designing my own identity, to have presence within the design community. This will include business cards,

stationery, and web presence. This should be something that is on going and I can always develop. I will make

contact with various designers and design studio and try to get my work out there.

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Subjects / Themes

Culture Sector:

Exhibitions

Events

Art

Photography

Literature

Editorial within:

Arts and Culture

Photography

Subculture

Fashion

Music UK Garage / Post-rock

Commercial editorial and branding effectively to be commercial, make money.

Production print processes and outcomes

Userbility ease and navigation of user focussed design.

Contemporary Culture arts and literature, entertainment, music, film.

Swiss International Style fundamental rules and guidelines of typography and layoutDeconstructivist design break down of structure. Looking at post-structuralism & postmodernism

Design Disciplines / Creative Development

What I know & what I know I like.

PRIMARY

Typography- Type development and design. As exploration and

research.- Type knowledge within layout and body copy for

publications. Hard-nosed type.

Branding- Develop and design identity for client in arts and

culture sector.

- Analyse design, subjective views. What is suitable

and what is effective editorial branding.

Editorial- Main focus point and interest within the layout and

typography.- Identify concept and reasoning behind a project,

what it is about.

SECONDARY

Promotion- The use of different medias for promotional

purposes, and their effects.

- Promotion for exhibitions/ events.

- Suited for more individual purposes, when working

with a client.

Colour- Colours that evoke different emotions, different uses

and applications of colour suited to the brief.

What I need to do & find out.

PRIMARY

Typography- To develop bespoke type specifically for different

purposes.- Improve and practice layout of body copy in a

number of publications. Professionalism

Branding- Explore branding for clients within the arts and

design culture.

- How branding applies within editorial. Art direction,

brand guidelines.

Editorial- Talk and engage with editorial designers discuss the

current printed matter situation.- Print processes, in industry, create something

tangible, something people can interact with.

SECONDARY

Promotion- Asses different approaches of promotional material

depending on the brief.

- Clarify the audience, and the objective.

- To discuss opportunities and possibilities with clients

when delivering promotional material.

Colour- Explore and be more creative with colour for an

appropriate resolution.

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Practical Skills / Workshops what, why and when?

Photography (on going)- As research. In order to gain primary sources of information when gathering material.

- Content driven, with a focus on editorial, photography is a key element I would like to include within my work.

- Documentation and Presentation of my own work, in order to show my work in the best light, either for

presentation boards or for my portfolio.

Print- Digital print, working effectively and appropriately when working to print digitally.

- Print making, screen printing. See it as an appropriate and suitable skill to have.

- Commercial printing, within this module gain experience of communicating with a professional printer.

Yearbook and other briefs, which may include this.

Print Preparation- To gain and develop a greater understanding of stock considerations. Appropriate for the message delivered

and the print processes used. Develop the tactile element of design.

- Print processes, explore and experiment and understand the processes and what they can achieve.

Laser Cutting

- Workshop in to be planned to laser cut if and when needed.

Software (on going)- Constantly improve effectiveness within InDesign for professional printing.

- Photoshop skills and Illustrator skills to be developed for more professional outcomes.

- Web Design. Learn and effectively use basic skills in Dreamweaver. Html and Css.

Time Management- Time management is something that will continuously have to be at the forefront of any decision making. Due

to the last module, it is important as it will help me to clarify where I am with my work and what needs doing to

finish my briefs in a given time and to the standard I am happy with.

Identity Design- For my own practice as well as others. Focussing on typography in order to resolve the brief to communicate

someone and their practice.

- Branding should be clear and focussed for others to understand.

Brief 01: BA (Hons.) Graphic Design Yearbook Deadline

Rationale:

To deliver and work collaboratively in a design team (Ben McKean, Jack Neville, Will Skane-Davis). Project

management. Live brief, working with Graphic Design faculty and whole year group. Layout and content

based publication. Printed professionally, will be working with Printers, preparation for industrial printing will

be a must.

Brief 02: SixteenHT Leeds Book Fair Deadline

Rationale:

Collaborative brief working as a collective with Ben Mckean, Pawel Adamek, Sam Wallbank and Will Duffy.Self initiated, we are creating a collective as five housemates. Focussing on group management, working to

a live brief, producing commercially viable work. Discussing themes appropriate for a contemporary artists

book fair.

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Brief 03: Showcase of Typographic Mistakes Deadline

Rationale:

Self initiated brief. Publication on a collection of mistakes made within typography, such as widows,

orphans, bad kerning, bad leading etc. Research driven to postmodernism, post-structuralism as a break

down in communication. Look at Cranbrook Academy

Brief 04: Book/ Magazine Relationship Deadline

Rationale:

Self initiated brief to investigate the relationship between the book, magazine and digital media. Print based

outcome, focus on format which is to be played with, the magazine is disposable where as the book is seen

as more of an object to keep, digital media is somewhere in the middle.

Brief 05: Collaboration with Ben McKean Deadline

Collaboration, with main focus points on typography, editorial. Publication to be produced. Brief to be

decided upon. Have pitched for re-design of music magazine, Vibrations through Catalogue, have yet to find

out.

Brief 06: Design Context Publication Deadline

Publication to investigate my design practice and what informs, interests and influences me. Questions,

interviews, articles with graphic designers, type designers, art directors, studios. Key areas to look at include

Design Disciplines, Professional Practices, Social/ Ethical/ Commercial concerns, and Production/Distribution Methods. Time and content management, type based publication.

Brief 07: Competition Brief Deadline

Brief to be decided upon.

STUDIOS

UK

wearebuild.com

bandwstudio.co.uk

studio8design.co.uk

bibliothequedesign.com

designbymusic.com

thebeautifulmeme.com

Foreign

heydays.no

clasebcn.com

workingformat.comniessendevries.nl

projectprojects.com

the-international-office.com

mainstudio.com

DESIGNERS

Neil Donnelly - neildonnelly.netLudvig Bruneau - bureaubruneau.com

Robin Uleman - robinuleman.nl

Paul Pensom - paulpensom.com

David Pearson - davidpearsondesign.com

Paul Barnes - moderntypography.com

Mike Meire - meireundmeire.de

TYPE FOUNDRIES

klim.co.nz

commercialtype.comlineto.com

typography.com

emigre.com

fontfont.com

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RESEARCH ACTIVITY: Contact With Studios Deadline

Details

Get in contact with studios, and designers to discuss issues and practices. This will inform my own practice

and feature in my design context publication. Could lead to placements, relevant to FMP and PPD.

RESEARCH ACTIVITY: Printers Visit Deadline

Details

To visit professional and industrial printers, have a better understanding of the structure of printing

professionally and the individual printing technologies and processes. Can focus on stock considerations,

inks and colour, and preparation for print.

RESEARCH ACTIVITY: Collaboration Deadline

Details

Collaborate with other creatives in the college, promote myself to inform those of what I do. With the

intention to be able to create a branding or self identity brief, with possibly look books or photographic

publications.

RESEARCH ACTIVITY: Leeds Print Festival Deadline

Details

Attend Leeds Print Festival, and view exhibition from regional, national and international artists and

designers. There will also be a series of three talks, from Generation Press, Si Scott, Anthony Burrill. Chancefor design context research for publication, and a chance to network.

RESEARCH ACTIVITY: Contact Magazine Editors Deadline

Details

Make contact with editors or art directors who work specifically at contemporary magazines, in order to

create a dialogue and understand more of the process and individual issues that might arise in the editorial

industry. Specifically for my own practice and understanding, as well as used in Design Context publication.

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BIBLIOGRAPHY

BOOKS / TEXTS - (Harvard Refernced)

Klanten, S. Ehmann, R. Bolhofer, K and Schulze, F. (2010) Turning Pages: Editorial Design for Print

Media,Berlin, Gestalten

Messeguer, L (2010) Typo Mag: Typography In Magazines, Barcelona, Index Book

Lupton, E & Miller, A (1996) Design Writing Research, London, Phaidon Press Limited

Ambrose, G. / Harris, P. (2005) Basics Design: Typography, Lausanne, AVA Publishing

Ambrose, G. / Harris, P. (2008) Basics Design: Grids, Lausanne, AVA Publishing

Shaughnessy, A. (2005) How to be a graphic designer without losing your soul, London, Laurence King

Ambrose, G. / Harris, P. (2008) The Production Manual: A Graphic Design Handbook, Lausanne, AVA

Publishing

Samara, T. (2002) Making and Breaking The Grid: A Graphic Design Layout Workshop, Minneapolis,

Rockport Publishers

Barnard, M. (2005) Graphic Design as Communication. New York, Routledge.

MAGAZINES / JOURNALS / ARTICLES (include publication date and details)

Codex, The journal of Typography. Issue 1.

Computer Arts, October 2011 (#193), The Secrets of Great TypographyComputer Arts Collection,

Graphic DesignTypography

Branding

Photography

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)

thisiscollate.com

septemberindustry.co.uk

visuelle.co.uk

typetoken.net

aisleone.netilovetypography.com

typophile.com

typographyserved.com

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

Leeds Print Festival

V&A - Postmodernism - Style and Subversion 1970-1990

Catch-Up, monthly exhibitions. Curated by Catalogue.

Helvetica, film. Directed by Gary Hustwit (2007)Objectified, film. Directed by Gary Hustwit (2009)

Typeface, film. Directed by Justine Nagan (2009)