ottawawineandfoodfestival.com

OTTAWA WINE &

FOOD FESTIVAL

EXHIBITORESSENTIALS

OCT 30 – NOV 1 2015

MARKETING BENEFITS OF EXHIBITING

AN UNEQUALLED MARKETING OPPORTUNITY

The Ottawa Wine and Food Festival is celebrating 30 years—the longest running wine and food event in Eastern Canada. Providing a unique opportunity for exhibitors to reach one of the most affluent and lucrative markets in Canada. Hotly anticipated every fall, the event has grown over the past 30 years to stand apart as one of the most successful of its type in Canada. Toasted by media and consumers alike, the Festival enjoys a stellar reputation for innovation and excellence–from its acclaimed annual Wine Challenge to special events such as the ever-popular Tasting Alley to its vibrant Main Tasting Floor where exhibitors showcase the latest trends in food, wine, beer and spirits to almost 25,000 Ottawa residents and visitors.

• Introduce and showcase your products and services to almost 25,000 willing consumers.

• Increase your profile in one of Canada’s most lucrative markets at its signature annual wine & food event.

• Network and establish relationships with other food and beverage suppliers and industry experts.

• Build lasting relationships with customers and suppliers.

• Receive a post-Festival highlights report.

• More than 50 Events including thirty VIP experiences—the most ever in the Festival’s history.

• Programming on three separate stages including the new “In the Mix” and “I’ll be Host for the Holidays” stages and other new complimentary show features delivered more value than ever before to Festival go-ers.

• Friday Main tasting floor attendance was up by over 20% over the previous year.

• Out of town attendance was up to 11% of total attendance

2014 FESTIVAL HIGHLIGHTS

ATTENDEE AND TARGET MARKET PROFILEThe Festival continues to appeal most strongly to adults 25-49 split almost evenly between men and women. The attendance breakdown is:

GENDER %Males 53%Females 47%

LANGUAGE %Anglophone 74%Francophone 26%

AGE %19 – 24 years 10%25 – 34 years 30%35 – 49 years 36%50 – 64 years 19%65 years+ 5%

The Festival’s comprehensive marketing program is targeted to adults 35+ and couples who are more affluent and mature wine and food connoisseurs as well as singles and couples in the 19-34 demographic who are wine and food enthusiasts. The majority of the Festival’s attendees reside in Ottawa—one of the country’s most affluent markets featuring:

• Highest median income in the country;

• Highly educated–highest concentration of post-secondary educated adults in the country;

• High levels of spending in the cultural area–top ranking in cultural goods and services spending amongst Canada’s fifteen major metropolitan areas.

FESTIVAL PROMOTIONAL PROGRAMPromoted annually through a strategic multi-media campaign that includes online banners, emailers, print, radio and social media in a concentrated program that delivers over 3.5 million impressions to a consumer audience eager to hear all that the Festival is offering.

PUBLICITY CAMPAIGNSimilarly, the Festival’s publicity campaign boasts extensive earned media coverage through broadcast, print and online media to journalists who are hungry and thirsty to hear all the details of what’s happening at this major local event.

WEBSITE AND SOCIAL MEDIARe-launched in 2013 with a contemporary site design that facilitates navigation and incorporates website best practices, OttawaWineandFoodFestival.com saw an increase of 20% in traffic from 2013 with over 118,000 pageviews and almost 50,000 visitors to the site. Facebook, Twitter and Instagram form the cornerstone of the Festival’s social media strategy with the Festival always trending in Ottawa over the course of its three days.

ENHANCED MARKETING OPPORTUNITIES FOR EXHIBITORS TASTING ALLEY SOLD OUT for a seventh year in 2014 this two-hour tasting held Friday and Saturday evenings features wines of the world priced from $20.00. It attracts wine enthusiasts who want to sip, savour and learn in an exclusive area separate from the Main Tasting Floor.

OTTAWA WINE CHALLENGEA signature component of the Ottawa Wine and Food Festival, the 2015 Ottawa Wine Challenge will take place September 12, with some of Canada’s most recognized names in wine tasting and judging. Award winning wines will be featured on the Festival website, in the Festival program, and in media releases in advance of the Festival itself.

SPONSORSHIP & MARKETINGThe 2015 Festival will offer a range of sponsorship opportunities for exhibitors, media partners and suppliers. It will be promoted via a significant local multi-media advertising and public relations campaign that will ensure strong attendance and deliver additional profile to key Festival exhibitors and sponsors.

EXHIBITING AT THE 2015 FESTIVAL OCT 30 - NOV 1 2015 THE SHAW CENTRE (Formerly the Ottawa Convention Centre)

Standard Booth Size: 10’ x 10’ Rate: $1,895.00 +HST Corner Booth: $1,995.00 +HST

Benefits Include:· Concierge Booth Service · Material handling · 24-hour security · Full kitchen facilities · Show Program listing · Tasting glasses (4 per booth)· Refrigeration and ice · Daily Booth Cleaning

and Garbage removal · Four Complimentary Trade

Day Tickets per 10x10 booth

The Shaw Centre is fully carpeted.

ORDER TICKETS NOW! OTTAWAWINEANDFOODFESTIVAL.COM

NOV 7-9 2014OTTAWA CONVENTION CENTRE

WINE, BEER AND FOOD LOVERS REJOICE! Ottawa’s favourite wine and food experience comes back to the Ottawa Convention Centre with the 29th Edition that’s better than ever. Enjoy samples of over 1400 of the fi nest wines, beers and spirits from across the globe and around the corner. Indulge your inner foodie with more than 200 delicacies and tasting plates. Participate in over 20 complimentary seminars on one of three new stages on the Festival Floor, included in your Tasting Floor Pass. And, with our new ticketing system long line-ups are a thing of the past.

ORDER TICKETS NOW! OTTAWAWINEANDFOODFESTIVAL.COM

NOV 7-9 2014OTTAWA CONVENTION CENTRE

Food Glorious Food!Come for a drink and stay for dinner! These and many other

delicacies will be available on this year’s expansive Tasting Floor:

MOSCOW TEA ROOM Champagne and perogie bar

KINKI MAMBO Duck confi t spring rolls

TARTUFFE Pumpkin crème brûlée with caramelized shallots

LOWERTOWN Smoked meat sandwich with lager-braised sauerkraut

MEXICO PAVILLION Guajillo-rubbed grilled beef

MUST WINE BAR Fig prosciutto tartines

BEAUS BREWERY Dark rye bread, stone fruit, roast chicken

SENATE TAVERN Thanksgiving between two slices of bread

UNION 613 Frito Pie: Frito chips, house-made Union chilli

WHITE WATER Butternut squash sage bruschetta, old cheddar on a garlic crostini

THE REX Creamy Seafood Chowder

MEKONG Shanghai style dumplings with spicy peanut sauce

EVOO & WINES OF GREECE Washington State lamb chops

#ottawawinefood

ORDER TICKETS NOW! OTTAWAWINEANDFOODFESTIVAL.COM

NOV 7-9 2014 OTTAWA CONVENTION CENTRE

The incomparable Jamie Kennedy prepares tasting plates paired with Ontario wines–and discusses his passion for local, seasonal and sustainable gastronomy with Chris Knight, Gusto TV’s President and CEO.

All who attend will receive an autographed copy of Jamie’s new book, J.K.: The Jamie Kennedy Cookbook.

Includes: Welcome Hor d’oeuvres, Three Tasting Plates created by Chef Jamie Kennedy, Six Wine Pairings and an autographed copy of J.K.: The Jamie Kennedy Cookbook (Value $40)

AN EVENING WITH JAMIE KENNEDY

Saturday, Nov 8 | 7:00 pm | $125

Join Celebrity Chef Nina Compton, Top Chef season 11 runner up, to experience a Caribbean culinary experience. Chef Nina brings the flavours of her native Saint Lucia to an exclusive 3-course meal. Guests will receive a complimentary welcome Cocoa Tea Martini cocktail prepared with Saint Lucia’s finest rum Chairman’s Reserve.

Presented by Saint Lucia Tourist Board.

One lucky attendee will win a 7-day luxury resort holiday for two to Saint Lucia courtesy of WestJet Vacation and The BodyHoliday.

Includes: Welcome Hor d’oeuvres and Martini, Three Tasting Plates and Six Wine Pairings, musical entertainment by Hotter Than Ice and a chance to win a 7-day luxury resort holiday for two to Saint Lucia (Value: $6500). All tickets to this event also include a pass to the Tasting Floor for Friday November 7th, 2014.

A CHOCOLICIOUS EXPERIENCE WITH

NINA COMPTONFriday, Nov 7 | 6:30 pm | $100

SPECIALTY FOOD ASSOCIATION MARKET

TASTE & DISCOVER SERIES

Friday, Nov 7 | 6 pm - 8 pm Saturday, Nov 8 | 6 pm - 8 pm

$105

Always a sell-out, the Tasting Alley is a two-hour tasting that allows a limited

number of participants to sample wine from around the world and home. Indulge

in individual tasting plates featuring gourmet food stations created by the

Canadian Culinary Federation.

Includes: Dedicated VIP Entrance, Gourmet Tasting Plates, Tasting Floor Pass, 2 hr wine tasting accompanied by gourmet tasting plates

TASTING ALLEYFriday, Nov 7 | 3 pm - 8 pm

Saturday, Nov 8 | 2 pm - 8 pm $65 - $85

A series of wine tasting seminars for the novice to the connoisseur. Each 1-hour tasting features a different theme, with tasting experts guiding you along the way. This is a unique opportunity to sample an international selection of

wines and premium brands. This semi-private, informal setting will give you the

inside track on the world of wines. You will taste 6 to 10 wines per session.

Includes: Dedicated VIP Entrance, A Pass to the

Tasting Floor, 6 to 10 samples per seminar

CULINARY THEATRE MIXING SPIRITS

BRIGHTMultiple times daily

Friday, Nov 7 – Sunday, Nov 9 $80

A festive food and drink pairing, this four course tasting will combine unique Whiskey, Scotch and Bourbon mixes by Ottawa Cocktails, with delicious holiday-inspired creations by My Catering Group.

See website for full menu .

Shop the all-new Specialty Food Association Market. Salsas, chocolates, jams, sunflower oil, honey, chutney, Canadian black garlic– enjoy complimentary samples

and purchase specialty foods handmade in small batches by Artisan producers who will be onsite.

We salute the veterans that have served Canada in the past and those on active duty around the world today.

Sample two wines released in August to honour our vets – 1914 Honour and 1914 Valour created by Diamond

Estates. A portion of proceeds will be donated to True Patriot Love Foundation and the Royal Canadian Legion.

SAMPLING TICKETS REQUIRED

SALUTE TO VETERANS

TASTING GLASSEach guest will

receive an ISO-certified Tasting Glass for sampling.

WINE, BEER AND FOOD LOVERS REJOICE! Ottawa’s favourite wine and food experience comes back to the Ottawa Convention Centre with a 29th Edition that promises exciting all-new events and returning favourites… and more festival features than ever before included in your ticket.

THESE NEW FESTIVAL FEATURES AND MORE ARE INCLUDED WITH YOUR TASTING FLOOR TICKET.

Sample it on the Tasting Floor and stock up on it for the holidays at the onsite LCBO Pop-up Store. Be the

first to get your hands on the Holiday Edition of Food & Drink.

LCBO POPUP STOREStrike a pose and we’ll take some

souvenir pics as you begin your Festival experience with a stroll along our

welcoming red carpet— all included with admission.

Presented by

RED CARPET WELCOME

Informative one-hour seminars exploring the latest trends in wine, beer and mixology.

Friday, Saturday*, Sunday | $25This year’s expansive Tasting Floor welcomes

hundreds of exhibitors offering samples of over 1400 wines, beers, spirits and foods from

across the Region and around the world.

*Saturday 12 noon – 4:30 pm

Choose from a series of one-hour seminars that will help make you the host with the most.

Friday | $50Arrive anytime and get immediate

VIP access to the main Tasting Floor. Discover flavours you’ve never savoured

and meet the makers behind them.

We’re adding entertainment to the Festival mix, with a line up of bands including the

Arsenals–back by popular demand.

Saturday | $60This premium event ticket allows you to arrive anytime after 5:30 and be guaranteed entry to the main Tasting Floor. Toast your night

with a welcome libation and delight in VIP hor d’oeuvres service and live entertainment.

IN THE MIX STAGE

TASTING FLOOR DAY PASS

I’LL BE HOST FOR THE HOLIDAYS

STAGE

FRIDAY VIP TASTING FLOOR

PASS

ENTERTAINMENT STAGE

SATURDAY ARRIVE-AFTER-5

VIP PASS

HOURSFRIDAY, NOV 7

12 noon to 10:00 pm

SATURDAY, NOV 8 12 noon to 4:30 pm

5:30 pm to 10:00 pm

SUNDAY, NOV 9 12 noon to 5:30 pm

Sunday, all veterans are invited to enjoy complimentary admission to the Festival in appreciation for their contributions to our great country. Simply present your Veterans ID card, Legion card or Service card at the Box Office and you’ll be admitted free of charge.

ottawawineandfoodfestival.com

FESTIVAL LOCATIONShaw Centre (formerly the Convention Centre)

55 Colonel By Drive, Ottawa

SHOW SCHEDULEOct 30, 31, Nov 1, 2015

Friday Oct 30, 2015 12 noon – 10 pm

Saturday Oct 31, 2015 12 noon – 10 pm

Sunday Nov 1, 2015 12 noon – 5:30 pm

BOOK NOWDon’t miss out on the opportunity to present your products personally to almost 25,000 potential customers. Book your booth space now by contacting:

Elizabeth McMenemy Director of Event Sales & Services

p. 613 523 6386 f. 613 523 4182 e. elizabeth@ottawawineandfoodfestival.com

The spring edition of the Ottawa Wine and Food Festival launched in March, 2014 was a great success.

Themed Eat Drink Spring, it featured the best in spring and summer wines, local microbreweries, fabulous food trucks, mixology and more.

Mark your calendar now for the Spring 2016 edition — April 2016 — and plan to be part of this exciting new event! Contact us for more information today.

Elizabeth McMenemy Director of Event Sales & Services

p. 613 523 6386 f. 613 523 4182 e. elizabeth@ottawawineandfoodfestival.com

April 2016