OTT Video Market Attractiveness Index - Worldwide Country Rankings, Market Drivers and Positioning...

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OTT Video Market Attractiveness Index - Worldwide Country

Rankings, Market Drivers and Positioning Strategies

Category : Telecom

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Introduction to Report

Launch Date: March 31, 2014

Number of Pages: 46

Geography Coverage: Global

Available Format: PDF

Price For Single User License: USD 3,495

Delivery Time: Within 24 Hours (During Working Days)



About the Report

OTT Video Market Attractiveness Index: Worldwide Country Rankings, Market Drivers and Positioning Strategies,' examines the growth potential of OTT video services worldwide, providing insight into the opportunity to derive value from them.

In order to assess the strength of the OTT video opportunity in different countries, Publisher has especially for this study developed the proprietary 'OTT Video Market Attractiveness Index.' The 50 main markets of the world are ranked across a number of quantitative and qualitative indicators, providing an effective framework for an assessment of which ones offer the best opportunity for OTT video service providers and a methodical identification of growth markets.



Research Finding

The largest markets primarily China, Russia, Mexico and Brazil among emerging markets, and the US and Japan among developed markets will provide the most attractive opportunities for OTTs.

The ability to derive value from premium content and the rich HD and 4K formats will be critical to the success of OTTs: Given the low margins in the OTT video business, effective monetization of premium content and formats is critical to boosting revenue.

Country-level content and regulatory frameworks will also be critical to the success of OTT: Digital content release windows, regulatory frameworks including neutrality regulations and market-specific rules for the provision of video services the extent of piracy, OTT taxation and other local factors all go into assessing the OTT opportunity in a given market.



Research Finding Continues…

The revenue opportunity will be greater in the markets where 4G services are better established: These are the markets where mobile operators are able to more effectively target online video services to their customers.

We expect favorable infrastructural conditions to make CEE a hotspot for OTT video: Russia and the other major CEE markets have benefited and will continue to benefit from state-of-the-art broadband infrastructure and high-speed connections



Reasons To Buy

The global OTT attractiveness rankings resulting from the Index shows an overall level of market attractiveness, which can be easily used to pinpoint how any market across the world fares on a variety of issues, from broadband infrastructure to pay-TV market dynamics, content licensing and regulatory frameworks.

The diversity of data used to construct the Index makes it possible to identify which markets globally can be most appealing to OTT providers, and to understand the socioeconomic strengths and weaknesses that boost or burden the OTT opportunity in each.



Reasons To Buy Continues…

The report provides a deep dive into the key drivers behind the uptake of OTT video services in emerging markets, including Latin America (focusing on Brazil and Mexico), Central and Eastern Europe, (focusing on Russia), Asia-Pacific (China) and the Middle East region.

The broad but detailed perspective will help pay-TV operators, telcos, pure-play OTTs and investors in different regions identify and assess opportunities to deploy OTT video services.



Report Coverage

1. Table of contents2. Executive summary3. Market and competitor overview4. Germany in a regional context5. Economic, demographic and political context6. Regulatory environment7. Demand profile8. Service evolution9. Competitive landscape10.Major market players11.Segment analysis12.Mobile services13.Fixed services14.Pay-TV15.Identifying opportunities

For more details regarding Report coverage see the last slide




Company Coverage

1. Netflix2. Hulu

For more details regarding Report coverage see the last slide




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OTT Video Market Attractiveness Index - Worldwide Country Rankings, Market Drivers and Positioning...

Technology

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