Otop mix.thailand
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Community Development Department
1
Community Development Department
Ministry of InteriorBangkok, Thailand
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Established on 1 October 1962 with the responsibility for improving the quality of life of Thai communities and enabling them to help themselves
CDD Background
Community Development Department
Ministry of Interior, Bangkok Thailand
Vision
The Community Development Department is a core agency of the government responsible for the community management promotion in order to enhance the capacity of the community to be the sustainable strong community
Community Development Department
Ministry of Interior, Bangkok Thailand
To Promote and Support Community Empowerment
To Create Knowledge Management System
To Create Community Management System
Missions
Community Development Department
Ministry of Interior, Bangkok Thailand
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Strong Community
Self-reliant People
Happy and Quality Families
Goals
Community Development Department
Ministry of Interior, Bangkok Thailand
Community Capital Development
Grassroots
Economy Develop
ment
High Performan
ce Organizati
on Developm
ent
Community
Planning Mobiliza
tion
Community
Knowledge
Management
Leader Capacity Building
CDD strategy
OTOP6
Community Development Department
Ministry of Interior, Bangkok Thailand
“The Strengthening Of Thailand’s
Grassroots Economy
of Thailand”7
One
Community Development Department
Ministry of Interior, Bangkok Thailand
TambonOneProduct
Government Policy“The government will under
take the One Tambon One Product in order to encourage each local community to use local wisdom for the development of local products for both domestic and global market, with technical assistance…”
Local, Yet Global
Self-Reliance and Creativity
Human Resource Development
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Three Fundamental Principles
To increase employment and income in community
To strengthen and revitalize local community
To promote local wisdom
To promote human resource development
To promote creativity base on local way of life and culture
OTOP Objectives
Products
PlacePeople
Identity & Variety
Cultural & Bio-Diversity
Roots of OTOP
Community Development Department
Ministry of Interior, Bangkok Thailand
Cyprinids
๑12
OTOP Logos
Thai number = 1
878 Districts
76 Provinces
7,255 Sub-Districts (Tambon)
70,787 Villages
and Bangkok
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One Tambon One Product in Thailand
Community Development Department
Ministry of Interior, Bangkok Thailand
OTOPAdministra
tiveBoard Office
2.Production Promotion Sub-committee3. Marketing Promotion Sub-committee
OTOPProvincial level
- Governor - Chairman
- Provincial CD officer -
secretary
- Representative from
concerned
Government Agencies
- Private sector/Enlightened
person
National One Tambon One Product Administrative Board
OTOPDistrict/ Minor district level
Tambon Administrative Organization (TAO) / Local
Community
Master Plan
- District Chief
Officer/Minor District
Chief Officer -
Chairman
- District CD Officer/ Minor
District Chief Officer
- Secretary
- Representatives from
concerned governmental
sector
- Private
sector/Enlightened person
5. Regional OTOP Sub-committee 5.1 Provincial Sub-committee 5.2 District/ Minor District Sub-committee
The Administrative Structure of “One Tambon One Product” :OTOP
1. Administrative Sub-committee
4. Product Quality Development and Standard Sub-committee
OTOP Project Coordination Office
Community Development Department
Ministry of Interior, Bangkok Thailand
Office of the Prime MinisterMinistry of Finance Ministry of Interior (Community Development Dept.)
Ministry of Agriculture and CooperativesMinistry of IndustryMinistry of Commerce Ministry of Public HealthMinistry of Foreign AffairsTourism Authority of Thailand (TAT)Ministry of EducationMinistry of Science, Technology and Environment
Board of Investment, NECTECEtc. 15
Agency Integration “National Agenda”
Community Development Department
Ministry of Interior, Bangkok Thailand
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Integration of all sectors for OTOP development
New OTO
PIdentity
EI,MOL M-IndustryMOSTMOCMOEM-CultureOPM
M-IndustryMOACMOST
MOCMFAMICTMOITATPrivate Sectors
M-IndustryMOACMOPH
M-IndustryTP
MOIM-IndustryMOCMOACMOTS
Community Development Department
Ministry of Interior, Bangkok Thailand
17Community Development
DepartmentMinistry of Interior, Bangkok
Thailand
OTOP @ National Level
Govt. Agencies/Private sectors
Raw MaterialsProduct
DevelopmentMarketing Standard
Aggregation/Ability
Development
OTOP Committee
OTOP Needs
Source of investment funds
Financial Institution
Community funds
OTOP Annual Budget
18Community Development
DepartmentMinistry of Interior, Bangkok
Thailand
OTOP @ Provincial Level
Provincial Committee
District Committee
TAO/Municipals
OTOP Groups
Provincial Plan
District Plan
Community Plan
Needs of OTOP
Local Budget
OTOP Budget
Regular Budget
Provincial Budget (CEO)
Services
Local Culture/
Ways of Life
Products
Tourist Locations
Types of One Tambon One Product
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Traditions
5. Herbal Product
1. Food
2. Beverage
3. Fabric and Dressing Wear
4. Furnishing, Decoration and Souvenir
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5 Categories of OTOP Product
Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Focus in 10-Year Road Map
In search of OTOP
Standard Campaign
OTOP Marketing Promotion
OTOP Value Creation for Creative Economy
Knowledge – Based OTOP
Entrepreneur Promotion
OTOP Tourism Villages
OTOP Network Promotion
2001
2002
2003
2004
2006
2005
2007
2008
2009
2010
2011
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Note : OPC = OTOP Product Champion
Statistics of OTOP
76,786
69,217
85,173
37,84031,798 33,228
13,970 11,534 10,982
Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Product Registration Year 2010
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OTOP Product Champion 10,982 products
OTOP Registration in 2012 (data on 15 February 2013)
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XXX
XXX
Register 71,739 ProductApplied 11,102 ProductNon Applied60,637 Product
Sleeted Result2015
Star Product
5 Star
1,628
4 Star
3,448
3 Star
2,762
2 Star
2,003
1 Star
249
Total 10,090
Not approved
1,012
2001 245 million ฿ / 8 million $
2002 16,714 million ฿ / 557 million $
2003 33,276 million ฿ / 1,109 million $
2004 46,362 million ฿ / 1,545 million $
2005 55,104 million ฿ / 1,837 million $
2006 68,105 million ฿ / 2,270 million $
2007 71,460 million ฿ / 2,382 million $
2008 77,705 million ฿ / 2,590 million $
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OTOP Sale Figures (Baht)
2010 68,484 million ฿ / 2,283 million $
2009 63,009 million ฿ / 2,100 million $
2011 70,484 million ฿ / 2,349 million $
2012 79,461million ฿ / 2,648 million $
2013 87,407 million ฿ / 2,913 million $
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Proportion of OTOP products in 2010 Sources by primary market.
Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Village Champion (OVC)
OTOP Tourism Village
Young OTOP Camp
OTOP Registration OTOP City Fair
OTOP Product Champion(OPC) Regional OTOP Fair
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The Activities of OTOP
Community Development Department
Ministry of Interior, Bangkok Thailand
To promote local products to be acceptable at outside-
community market, especially at international market,
Sub-committee on Standard and Quality Development
set up the product classification system 28
OTOP Product Champion (OPC)
5-star product
4-star product
3-star product
2-star product
1-star product
OTOP Product Champion (OPC)
Community Development Department
Ministry of Interior, Bangkok Thailand
Government
UniversityPrivate Sector
OTOP
University
Private Sector
OTOP
SustainabilityStage
Formation Stage
Knowledge-based OTOP(KBO)
we created knowledge-based OTOP networks. These networks included producers, government agencies, private sector and educational institutions such as universities in difference area.
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OTOP KBO Contest
P-PeoplePeople participation
P-PlaceCommunity can be developed to be tourist attraction place.
P-ProductThere are the prominent OTOP product(s).
P-PreserveCommunity can maintain its local identification.
OVC
This activity aimed to promote the potential development of villages/communities and OTOP products to link tothe tourism promotion in order to generate sustainable income in communities.
OTOP Village Champion (OVC)
Community Development Department
Ministry of Interior, Bangkok Thailand
The first eight OTOP Tourism Villages
Ban Thawai, Chiang Mai
Carving out a future
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The first eight OTOP Tourism Villages
Doi Mae Salong, Chiang Rai
Tea planters of the northern hills
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The first eight OTOP Tourism Villages
Ban Dan Kwian, Nakhon Ratchasima
Shaping the future
35
The first eight OTOP Tourism Villages
Ban Ko Kret, Nonthaburi
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Island of potters
The first eight OTOP Tourism Villages
Ban Khiriwong, Nakhon Si Thammarat
Strength and unity of purpose
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The first eight OTOP Tourism Villages
Ban Bang Chao Cha, Ang Thong
Weaving of the world
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The first eight OTOP Tourism Villages
Ban Don Kai Dee, Samut Sakhon
The future in five colors
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The first eight OTOP Tourism Villages
Ban Aranyik, Phra Nakhon Si Ayutthaya
Cutting edge craftsmanship
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OTOP Marketing Promotion
OTOP MidyearOTOP CityRegional OTOP Fair
Existing social capitals – groups & local wisdom
Government’s Commitment - National
Agenda
Agency Integration – Effectiveness
People/ Community Participation
Focused Policy on Grassroots Economy
Sufficient and Competent Government Field
Workers
Knowledge Based Development of Products
OTOP Brand
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The Success Factors
Maintaining Standard & Quality
Continuing Production for mass order
Entrepreneurship Development
Marketing Expanded
Food science Technology
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The Risk Factors
Packaging Design
Entrepreneurship Training Program for Entrepreneur & Officer
Web Design & Technology
Food science Technology
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Needed Support
Happiness from OTOP
Happiness• Family relations – family business / works
• Reverse migration – U>>R 30-40%• Income security – earnings• Social Recognition of OTOP – cultural identity &
craftsmanship• OVC => green product & place
• Generations Link – Culture – local wisdom
Happiness from OTOPHappiness
• Spiritual fulfillment – love, peace, appreciation–For OTOP producers – from putting
their mind into the OTOP products (applying ‘local wisdom’ to craft OTOP products)
–For OTOP buyers / owners
– appreciation
Q & AThank you for your attention
47