OTCS – INDIAN CONSUMER – 2018

Leverage the new norms of the OTC market in India. Help resolveconsumers' concerns, which go beyond just cure, and offer holisticsolutions to their ailments.

Rimpie Tulsiani, Sr. Beauty& Personal Care Analyst,India

OTCS - INDIAN CONSUMER - 2018

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Access our reports now and we’ll tell you howmajor trends are affecting India. We also honein on the regional differences from socio-economic groups to demographics such as age,gender and household composition. Weresearch consumers in Metro and Tier 1 to 3cities across the 4 main regions and in 6 locallanguages.

In each report, we’re analysing the trends andthe innovations, the behaviours and theinfluencers of consumers across India. Ourlocal expert analysts then examining theprimary research and consumer data andtranslating it into what it means for you.

Find out what Indian consumers want,what they need and what influencestheir purchasing decisions.

Understand the Indian market and seehow it fits into wider trends on a localand global level.

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1Segment consumersacross India accordingto their regional anddemographicdifferences so you cantarget them moreeffectively.

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REPORT CONTENT

EXECUTIVE SUMMARY

[Graph] Global: OTC medications NPD by sub-category and region, 12 months to April 2018

KEY TRENDS

Key driversGlobal trends and how they are playing out in India

CONSUMER INSIGHTS

All about household ailments[Graph] India: Incidence of select ailments experienced in the household, May 2018[Graph] India: Incidence of select ailments experienced in the household, by metros, May 2018Attitude and interest towards OTC[Graph] India: Attitude towards OTCs, May 2018[Graph] India: Select attitude towards OTCs, by gender, May 2018[Graph] India: Format preference for an OTC/VMS, May 2018

MARKET APPLICATION

OpportunitiesWho's innovatingGlobal innovators

APPENDIX

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OTCS - INDIAN CONSUMER - 2018

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OTCS - INDIAN CONSUMER - 2018

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