OSWCardiff - Matt's Online Success Story about Jura Watchess
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Case Study: “Jura Watches - Online sales from £0 to £1m+ in less than 12 months” – Matt Warren - Veeqo Matt is eCommerce veteran with over 12 years experience selling stuff online, founded Jura Watches, UK largest online luxury watch retailer. Crowd funded seed funding for latest startup Veeqo, which helps retailers sell on multiple channels easily.
Transcript of OSWCardiff - Matt's Online Success Story about Jura Watchess
Launched November 2007
Retail shop off Bond Street, London
2007 2013
Sales from a standing start HUSTLE HARD
● Good Content drives traffic
● Trolled watch forums to find niche brands not sold in UK
● No competition means cheap PPC and easy SEO
● Forum posting on relevant threads
● Not allowed to discount, so solution was to offer free gift
● Awesome customer service
● PARTIES
Year Unique Visitors Online Turnover PPC Organic Search Direct
2008 370,000 £1,010,000 45% 45% 10%
2009 606,000 £1,270,000 25% 45% 30%
2010 887,000 £1,600,000 20% 55% 25%
2011 1,000,000 £1,750,000 18% 58% 24%
Timing
Desperation
Being Bold
