OSU Extension Social Media Training
21
Extension 2.0: Beyond Blogging & into the World of Social Media Jamie Seger, Andy Kleinschmidt, Mark Light , Kara Newby
description
Transcript of OSU Extension Social Media Training
Extension 2.0: Beyond Blogging & into the
World of Social Media
Jamie Seger, Andy Kleinschmidt, Mark Light , Kara Newby
Why Extension?
Lack of knowledge about Extension among younger generation (18-35 yo)
Why the Internet?
Facebook stats
• More than 400 million active users• 50% of our active users log on to
Facebook in any given day• More than 35 million users update their
status each day• More than 5 billion pieces of content
shared each week • More than 1.5 million local businesses
have active Pages on Facebook• More than 20 million people become
fans of Pages each day
Facebook stats
Average User Figures Average user has 130 friends on the site Average user spends more than 55
minutes per day on Facebook Average user becomes a fan of 4 Pages
each monthMobile
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
Facebook group vs. fan page
For organizations to get a Facebook presence in the past they had to create a group or make their organization a “person” on Facebook.
Group – Use for specific people that you want to stay in contact with
Fan Page – Use if you are trying to promote your organization to a larger audience.
Group
o Pros: You can message members directly Can be a specific or closed audience / discussions Ideal for internal dialog
o Cons People have to search groups to find you Hard to be viral People have to remember to go to the group
Fan Page
o Pros:Your message appears on news feedDirect link to your fan pageYou message goes viralPage statisticsPublish on the fly from your phone
o ConsNeed to keep the page activeMessages can get buried depending on
when people log on
Fan Page ins and outs
• Creating a fan page• Inviting people to your
page• Selecting a user name• Promoting your page to go
virally• Value posting• Cross promotion• Getting others to connect
to your page• Posting from your phone
www.facebook.com
Organization & Cross-Postingwww.hootsuite.com
Organization & Cross-Posting
Twitter Application Features:
- Cross post the same information to multiple social networks - Schedule Tweets and Posts - Attach photos and documents - Post on personal and fan Facebook pages
Organization & Cross-Posting
Other Twitter and Social Media Applications:
Tweetdeck (www.tweetdeck.com)
UberTwitter (www.ubertwitter.com)- for Blackberry devices
Organization & Cross-PostingPosterous (www.posterous.com)
Twitter Basics – Quick Overview1. People must follow
you before you can DM
2. Only DMs are private, all other twitter activities are public unless you lock your entire twitter account
3. Mentions: @ replies – Anytime you put an @name anywhere in your tweet, it will be seen by that @name (if they check their mentions)
4. Hashtags – using the # • Help to spread,
organize info on twitter• If all agree to append a
topic with a certain hashtag, topic is easy to search/follow
• Widely used for conferences and events
• Example: #agSMExt – social media webinar
• Twubs, tweetchat are a couple of examples of how to follow a hashtag
Source: controltheweb and Mashable
Twitter Marketing - specific
How to build your following, filter the junk and find who to follow
1. Search by occupation/field – skip the twitter search. Google -> Operators -> useful list. Try this:
intitle:"extension*on twitter” site:twitter.com
2. Search by bio (NOTE: make sure your bio is complete). Same as above. Try this
intext:"bio*farmer" site:twitter.com
Source: American Express Small Business OPEN Forum
Twitter Marketing - specific3. Do the same for location.(intitle:"farmer * on twitter" OR intext:"bio *
farmer") intext:"location * Ohio" site:twitter.com
Pump those same strings that I gave you in the previous slide into google alerts and you’ll identify newbies on twitter via RSS – follow those immediately
Source: American Express Small Business OPEN Forum
Twitter Marketing - general Build a brand – what is your message? Find
one and stick with it. Add your picture, change the twitback
Grow your base but take it slowly – use the tips in the previous slides to specifically target twitter users. Follow those.
Provide value/interest in your tweets. If your update are: “Sitting at my desk drinking coffee”… well, that isn’t going to cut it.
Use hashtags, participate in conversations, and pay attention to others that are participating in those conversations. Example #agchat
Twitter Marketing - general Engage in mentions (@ replies), again,
participate in conversations. Link your twitter account to other social
networks: facebook, blogs, youtube, linkedin, etc
Help promote others’ tweets, websites, blogs, etc. More to the point, share freely
AVOID: scraping, ignoring, bullhorn, more tweets
Twitter Marketing – Your Plan“Set up a twitter, facebook, youtube, blog
and wait for the magic.” Fail. – Mani Karthik, Flip Media Dubai
There is no magic Employ all strategies to try to connect to
target audience Framing a strategy, understanding your
audience, and connecting
Contact Us..
Kara Newby
Email: [email protected]
Twitter: KaraOSU
Blog: osufcs.wordpress.com
Jamie Seger
E-mail: [email protected]
Twitter: jamies4families
Blog: parentsinaction.osu.edu
Andy Kleinschmidt E-mail: [email protected] Twitter: akleinschmidt Blog: agvanwert.wordpress.com
Mark Light E-mail: [email protected] Twitter: 4hlight Web: facebook/allencountyextension
