OSS Innovations Deliver the Future of...
Transcript of OSS Innovations Deliver the Future of...
Lucent Technologies Inc. – All Rights Reserved. © 2004.
OSS Innovations Deliver the Future of Communications
Jeff JaffePresident, Bell Labs Research and Advanced TechnologiesLucent Technologies
Lucent Technologies Inc. – All Rights Reserved. © 2004.
Theme
Dramatic changes are occurring in Communications
Today, the focus is on the delivery of the new capability
The delivery will not scale without more attention to OSS– Quality
– The Risks of the new capabilities
– Optimization
We will discuss how OSS innovations will deliver the future of communications
Lucent Technologies Inc. – All Rights Reserved. © 2004.
OSS InnovationsOSS Innovations
Dramatic Changes in Communications
Networking Services Regulatory
Quality Risk Optimization
Scaling ChallengesScaling Challenges
2. Sensor/Personal Nets
3. Wireless World
1. VoIP 1. Blended Services
3. Converged Access
1. Infrastructure Protection
2. Disaster Recovery
3. Emergency Services
2. IMS
Lucent Technologies Inc. – All Rights Reserved. © 2004.
Networking ChangesIntroduce Management Challenges
3G .. Wi-FiBluetooth
802.16
SensorCloud
iMote
MPLS
Aggregators
DeliveryProtocols
Sensor –Agriculture,
Security, RFID
802.11x3GPersonal–Last
Meter 802.16
ControlPlane
SessionPlane
P2T MMSSIP RTSPXCAP
Monitor ReconfigManagePower
VoIP Sensor & Personal Nets Wireless World
ControlProtocols
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Services Changes
Blended
Voice Video Data Mobility
NG Messaging/Collaboration
• Unified Messaging• Video Mail• SMS/MMS • Anti Spam/Virus• VoIP Voice conf.• Video conf. / file• IM/ MM Collaboration• Video IM• Push to Talk/See
NG Telephony• Res. Services
(Class 5 VoIP)• W/W Converged VoIP• Toll Services• VoIP 800 Service• VoIP Prepaid• VoIP VPN• IP Centrex • Basic Video Telephony• Video Centrex• Call Center
NG Lifestyle /Work Style
• Mobile Commerce• Location Based Services• Networked Gaming • Gambling / Voting• Home Control & Security• Business Productivity &
Convenience• Personal Productivity
Content• Communications Content • MMS-VAS Content• Download Content• Streaming Content• VoD over IP (IP TV)• Video Distribution (IP TV) • Personal Information
Services• Voice Info (VXML)
Push2Talk Call in active directory
Quality – end user
Forward files to distribution and/or a portion of video conference
Optimization – hand offs
Risk – managing authentication and state
Quality –carrier grade
Spawn a video conference to theP2T Participants
Setup a web-cast for the group
Blended Example
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OSS InnovationsOSS Innovations
OSS InnovationsBridge the Management Challenges
Networking Services Regulatory
Quality Risk Optimization
2. Sensor/Personal Nets
3. Wireless World
1. VoIP 1. New Bundles
3. Converged Access
2. IMS
1. Infrastructure Protection
2. Disaster Recovery
3. Emergency Services
Scaling ChallengesScaling Challenges
Lucent Technologies Inc. – All Rights Reserved. © 2004.
OSS InnovationsSame Basic Functions – But with New Algorithms
Fulfillment Assurance BillingOperations Support &ReadinessCustomer Relationship Management
Service Management & Operations
Resource Management & Operations
Supplier/Partner Relationship Management
S/P Interface Management
Retention & Loyalty
Customer Interface Management
OrderHandling
MarketingFulfillmentResponse
Resource Data Collection & Processing
SM&OSupport &Readiness
RM&OSupport &Readiness
CRM – Support & Readiness
S/PRMSupport &Readiness
ServiceProblem
Management
ServiceQuality
Management
ResourceTrouble
Management
ResourcePerformanceManagement
SellingCustomerQoS / SLA
Management
ProblemHandling
Billing & Collections
Management
Service &Specific Instance
Rating
S/P ProblemReporting &
Management
S/PPerformanceManagement
S/P Requisition Management
S/P Settlements& Billing
Management
ServiceConfiguration & Activation
ResourceProvisioning
Legend:
Quality
Optimization
Risk
Lucent Technologies Inc. – All Rights Reserved. © 2004.
• Regulatory Framework• E911, Disaster Recovery• Homeland Security
Public Policy Arena Issues
Quality ManagementRequirements for Carrier Grade for NGN Services
Service QualityVoice quality of traditional phone service
ManageabilityHandle overload conditions and sudden traffic
spikes
ScalabilityPSTN-like call volumes
SecurityEnsure that people get the same confidence in
NGN as they have in the PSTN todayFlexibility
Enabling VoIP over wireless
Lucent Technologies Inc. – All Rights Reserved. © 2004.
Nimbleness
Immediacy
Data Transparency
Seamless Control
Services ChangesWithout Quality they are not usable
– Simplicity
– Web style controls for all devices
– Hides complexity of heterogeneous data and devices
– Visceral sense of always-on, responsive network
– Easy to change preferencessimplicity of change CO
NVE
RG
ED
AC
CES
SSE
SSIO
NS
LAYE
R
SessionManager
MediaServers
NG Messaging/Collaboration
Presence/ Loc. Servers
GW to Legacy
ServiceBroker
Core Infrastructure and IP/Wireless Networks
APP
LIC
ATI
ON
S
3rd Party GW
Active InfoHSS/SDHLR
NG Telephony NG Content
NG Lifestyle /Work style
Multi-mediaDevices
Multi-service Access
Serv
ice
Man
agem
ent
TelephonyServer
Policy Engine AAA/IP Mgr.
IMS is an Architected Approach for NG Blended Services
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OSS Opportunity for Quality ManagementCulture of Quality
100s of Key Indicators
Customers Employees Finance Operations
Benchmark with Common Models
Total Operational Competency (TOC)* Metrics
*Service Mark being applied by Lucent Technologies.
Strategic Mission of Quality
Example End user quality mgt.for 3G HS data
KBI KPI KQI
BalancedApproach
Consider Dimensional Metrics of Indicators
Multi-Department Action Plan
Work Center MarketSegment
BusinessImpact
Formulas
Tension
CompetencyMetrics
ServiceModels
Thresholding
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OSS Opportunities for Quality Measuring NG Telephony, Collaboration, Life Style Services
NEs/OSS/DevicesActive & Passive
Probes – Simulated SessionsBusiness &
Operations Metrics
KPI1 KPI2 KPI3 KPI4. . .
KQI1 KQI2
Process Models & Compare to Benchmarks
Adaptors for All Aspects of Services
Service Modeling Predictive Thresholding
Pattern analysisof key indicators &
dimensions
Customers Segmented
KBI3 KPI3 KB3 KPI3
Easily AddService, Flavor
Many Levels Easy
representation
Historical & benchmark-aware, real-time algorithms, SLA/SLO violation notification
Gold
LargeCorp.
Platinum
MediumCorpGood
Visibility to Quality –fair/good/excellent?
IMS / MMS/ Streams
Web Services/ IP Data
Business /Surveys
..
Industry Requires Mean Opinion Scoring for Blended
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Risk: A Growing Problem
Growing Threat
Major Risk Categories:
Disaster Risk
Backup ProceduresBackup Procedures
RedundancyRedundancy
Fail over /Fail over /Fault ToleranceFault Tolerance
Malicious Attackers, Worms, AdwareContent, Bandwidth, and Data StealingExploitation of Security Holes, Spyware
Growing Threat
New Threats/RisksSituation:
PersonalPersonal
NetworkNetworkRevenue LeakageRevenue Leakage
Service/Component Service/Component CompletionCompletion
State ManagementState Management
Security Risk Payment Risk
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OSS Opportunities to Mitigate Business Risk
OSS Implications1. Intelligently correlating alerts from the
8 security dimensions with integrated assurance
2. Create authentication policies which provide seamless users movement
3. Enable users Privacy Control
Security Risk
Acc
ess
Man
agem
ent
Infrastructure Security
Application Security
Service Security
End User PlaneControl Plane
Management Plane
THREATS
VULNERABILITIES
8 Security Dimensions
ATTACKSDat
a C
onfid
entia
lity
Com
mun
icat
ion
Secu
rity
Inte
grity
Ava
ilabi
lity
Priv
acy
Interruption
Fabrication
InterceptionModification
Aut
hent
icat
ion
Non
- repu
diat
ion
Security Layers
Bell Labs Security Model – ITU-T X.805
Requests
Decisions
UserPreferences
Self-selectionPortal
Personalized Application
Vortex RuleEngine
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OSS Opportunities to Mitigate Business Risk
OSS Implications1. New technical challenges with quantity of data, insecure
protocols and log files, and diversity of session parts
2. Comprehensive revenue assurance coverage for all legacy and blended services
3. Real-time assurance of payment stages (setup, session end) & new types (stored value)
Payment Risk
SessionOptimization
Logical View of Revenue Assurance
FraudDetection
CollectionMaximization
TroubleAnalysis
Pre-sale /Point of Bundle
Subscription/Service Billing
Design &Setup
SessionStart to End Payment Cycle/Type
Revenue Assurance
Payment DataUserData
PurchaseRecords
SessionData/Logs
Payment Cycle/Type
Revenue Assurance
Payment Data
Protocols
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OSS Opportunities for Optimization Improving Network Efficiency & Service Delivery
MediationAlgorithms
PE
DC PE
Sensors
ElementsServices
BillingProbes
MPLS LSP Balancing
Fast Restoration
Path Computations
DenialOf Service
Stream/Stats
New Mediation Techniques• Real-time challenge with billions of
components
• In memory anomaly spotting
• Online Denial-of-Service Algorithms
Fast Restoration• Pre-compute routes upon failure
MPLS LSP Balancing• Path usage not always predictable
• Re-route without disturbance
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OSS Opportunities for Optimization Improving Network Efficiency & Service Delivery
Optimizing Inventory Management
Wi-Fi/WAN
HotspotPollution
Tilt PowerDemand
3G RF & Wi-Fi Performance
Overlap
Ethernet IP V4 IP V6
Auto-Discovery
Device Info
IPV4-V6,ENUM
Ports/Paths
Inventory not just ports & paths• Node discovery algorithms• IP V6, ENUM, World domains• Device capabilities, state• Channels, servers
Maximize Radio Performance • Adjust Parameters• Combine functions/routing
Maximize Wi-Fi Utilization• Overlapped Wi-Fi Access• Overlapped Wi-Fi/3G
Routing
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Technology & OSS Innovations Deliver the Future of Communication Services
Evolution in communication services and telecommunications networks
Value lies in delivering carrier grade quality, reliability and scalability
New opportunities for service quality assurance, optimization, security and revenue management
Differentiate offers and mitigate risks for improved business returns
OSS InnovationsOSS Innovations
Quality Risk Optimization