OSS for Digital Services From evolution to revolution · OSS for Digital Services From evolution to...
Transcript of OSS for Digital Services From evolution to revolution · OSS for Digital Services From evolution to...
© 2017 TM Forum | 1
OSS for Digital Services
From evolution to revolution
Domenico ConvertinoWW OSS Domain Lead
HPE
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Digital Transformation is not a matter of choice
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65%Increase in monthly mobile traffic from 2014 to 2015*.
221x# of times average user checks their smartphone per day
Escalatingnetwork requirements
Increased consumer expectations
Eroding core revenue streams
$54Blost SMS revenue by
2016
1 BillionActive WhatsApp usersFebruary 2016.
New Monetization Models
CommunicationServices Provider
Digital Services Provider
TelcoDigital
*Source: Ericsson Mobility Report *Source: Tecmark*Source: Facebook *Source: Ovum: Counteracting the Social Messaging Threat
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…forcing Telcos to adjust
Three options in providing the ‘pipelines’ of the connected economy:
Position in the middle of the Digital
Economy, focused on digital service
delivery: TV, Cloud, Office Solutions, etc.
Exploit assets in a world of “co-opetition”,
focus on network quality and revenue
share model with OTT
Protect the core, becoming an
infrastructure (commodity) provider,
focused on voice and data services
Smart Digital
2016 2017 2018
Revenue decrease ~10%
2016 2017 2018
Flat revenue
2016 2017 2018
Revenue increase
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Packard Enterprise3
Plain Digital
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Achieving Operational Efficiency
The plain option
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Packard Enterprise
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Focus on Efficiency
Operational Costs Reduction
Keyword is AUTOMATION
Protect the core, becoming an
infrastructure (commodity) provider,
focused on voice and data services
2016 2017 2018
Revenue decrease ~10%
Plain
Margins
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Achieving Operational Quality
The smart option – one step further
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Packard Enterprise
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Focus on Operational Quality
Enhance Customer Profiling
Keyword is ANALYTICS
Exploit assets in a world of “co-opetition”,
focus on network quality and revenue
share model with OTT
Smart
2016 2017 2018
Flat revenueChurnNew revenue Opportunities
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Achieving Operational Agility
The digital option – two steps further
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Packard Enterprise
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Focus on Digital Experience
Enriched Product Portfolio
Keyword is
COMPOSABILITY
Position in the middle of the Digital
Economy, focused on digital service
delivery: TV, Cloud, Office Solutions, etc.
Digital
2016 2017 2018
Revenue increase
Digital
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CSPs’ transformation journey
Independent, but converging transformations
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Connectivity Provider
Digital Service Provider
Automated Operations
On-demand Services
Programmable Infrastructure
SDN & NFV
Digital Services are Dynamic
Customers can add/delete/modify services on-the-fly
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Addressing The Agility Question
…A new End to End Service Operations approach
Goal KPI
Time to Market for new Services 9 months weeks
Service Instantiation 30 days 5 minutes
Inhibitors
Siloed / fragmented OSS and Business Processes
Solution complexity grows exponentially
Too many manual activities & exceptions
Waterfall slows time-to-market, does not address risks
Systems are not open, nor flexible enough
A new approach to
End-to-End
Service Operations
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Intent-based Service Modeling: DNA of Agility
WHATWHAT, not HOW
Intelligent software
determines how to translate
Intent into an infrastructure-
specific “prescription” that
enables the network to
behave in the desired manner
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THE CHALLENGE
Swisscom Business Drivers• Co-development (prototyping) with a
partner / supplier on SCRUM based
methodology
• Develop experience for the future
Telco Cloud @ Swisscom
• Holistic and open solution as
framework to scale into additional
NFV business cases in the future
• Maintaining technology and thought
leadership in the Telco Industry
• RFP run as Prototype Industry
Consultation (PIC)
THE SOLUTION
HPE vCPE
Orchestrator based on HPE
Service Director
Functions based on Virtual
service Router with Routing,
Network Address Translation and
Firewall.
Interoperation with other vendors
& Integration to existing systems
Agile cooperation Model, with
integrated Scrum of Scrums
model
THE RESULT
Service Agility, Efficiency
Fully automated service, feature
development within 1 sprint
Reducing the time for new service
design from 9 months to 4 weeks
Reducing provisioning time from
30 days to 5 minutes
Accelerating growth with Agility: Swisscom use case
Swisscom - Development and deployment of a Business Network Service for SMB customers
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HPE OSS Solutions Overview
Managing Standard Resources, NFV Resources and E2E Services
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End-to-end Service Operations across PNFs and
VNFs
Operation of PNFs and
Logical Resources
Operation of VNFs and NFV Infrastructures
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HPE launches new Virtualized OSS
HPE vTeMIP benefits
• Align with CSPs’ emerging interest in integrating VNF and VMF orchestration
• Digital-ready scalability, flexibility and high availability thanks to micro service architecture
• Lower platform costs thanks to virtualized micro services optimizing use of hardware and software
• Lower TCO due to simplified operations, administration and maintenance
• Smoother transitions from development and test to production with DevOps
Analysys Mason: “Fault and event management (FM): Communications service providers (CSPs) are increasingly focused on business services that can be delivered by cloud and virtualized data centers, and this will require investment in FM software”
HPE vTeMIP: what is it?
• Fault Management at the core of our Automated
NOC Solution
• Micro service architecture
• Deployment in NFV environment as a Virtual
Management Function (VMF)
• Application elasticity(1)
• Built-in High Availability and Disaster Recovery
• A library of 350+ Telco Network & EMS adapters
HPE vTeMIP will be the first Virtualized Management Function (VMF)!
(1) dynamic scale-out scale-in operations
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At HPE, we believe thatCSPs have a unique opportunity to embark on a successful journey to becoming DSPs.
It is what drives us everyday to build Self-Driven, Zero Touch OSS for today’s and tomorrow’s Operations.
The Digital Operations: Efficiency, Quality, Agility
HPE Automated OSS enables the DSPs
From evolution to revolution
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Thank you!
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