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Osis Energy DrinkAugust 27, 2011Osmosis Group

Parpsiln L. 5014161Puvaphat C. 5036802

Awirut J. 5035176Attakorn P. 5014377Yossathorn C. 5013720

Krit M. 5017009Bhumase K. 5017270

Seojung P. 5035140

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Agenda

Finished advertising at the last part of file. Submit presentation with all group name

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Osmosis Energy Drink

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OSIS Product

Osis is Energy Drink that canabsorb very fast

The product will come withorange plastic warp bottle withexciting mood and tone.

The product size have 150 ml.and it's contain of caffeine 60mg. The selling price is 20 baht.

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OSIS Target Audience

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OSIS Aim target audience to

Sex : Male Age: 24-40 years old Occupation: Working people Income: Middle Class to Upper class (20.000 Baht to upper)

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What do they likein their life

April 27, 2005

Working Hard Working for future Health concern Concern in personality Fitness

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What about their lifestyle

Active Careful Competitive Leadership Diligence

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How does it relate to your product

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Unique Selling Proposition

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Osis is very fast absorb from water drops. Water

drops is small molagun that people can absour fasterthan another water 6-7 times.

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Benefits Water drops

Reduce suger level in blood. Help digestive Help diet. Help for people who concern in beauty.

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April 27, 2005

All you need is OSIS

Most absorbMost stimulateMost HealthyMost refresh

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Osis CampaignObjective: To introduce brand Osis and grab awareness to

audience by using Print Ads, Ambient and makecampaign in game

To gain the market share from another energy drink

brand, such as M-150, Red bull, Red Carabao and etc.

To make brand royalty, because people will drink thisenergy drink to the rest of life if we can touch the targetmarket.

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Energy Drink Market Share

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March 27, 2005

Creative strategyAmbient : OSIS Faster Absorb

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Objective: To show how absorbing of this productthat OSIS absorb faster than fertilizer and water.

Work process : By putting 3 different size of treepotso 1st tree pot feed by water to small tree.o 2nd tree pot feeding by fertilizer to medium

tree.o 3re tree pot feed OSIS to big tree.

The product will show in everywhere in Bangkok.

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Creative concept

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March 27, 2005

Creative Strategy 2Print Ads : Absorb now

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March 27, 2005

Objective : To relate the concept fast absorb that guy

hold the product and he can absorb immediatelywithout open it.

Work Process : Retouch the picture and merge theproduct on the guy hand and make the line to show

blood vein that have meaning that he can absorbimmediately. This print ads will put on men's magazine such as

o FHM, Maxim and zoo magazine.o Men's healths, XO Motorsport and options

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Creative concept

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Creative Strategy 3Print Ad: OSIS Super Absorb

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Objective: To show the fast absorbing of OSISmake the picture that have meaning about, we putOSIS and everything dry up.

Work Process: Put the product on dry place andretouch it.

This print ads will put on men's magazine such aso FHM, Maxim and zoo magazine.o Men's healths, XO Motorsport and options

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Creative concept

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March 27, 2005

Creative Strategy 4Osis on DotA

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Objective: To build awareness of people byscreen the product on the road and it show in 3dimensions.

Work Process: Screen OSIS product on

the acclivity road for example: The bridge upperside or acclivity on expressway.

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Creative concept

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March 27, 2005

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End of Slide

Osis thank you for attention.