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Transcript of OSA presentation
“We specialize in ensuring your product stays on the shelf”
Management Team has been Bentonville based since 2002. Over 60 years of combined retail service experience. Located 5 miles from Wal-Mart Corporate Headquarters in Bentonville, Arkansas We utilize sales data to determine the best way for you to spend money on retail service. We have a 25 seat call center and make over 15,000 phone calls per month speaking to store department
managers about products. Our 10,000 rep field force can visit almost every retail location in the United States. Our audit team can visit 3,500 stores in 4 days, with 24 hours of lead-time. State of the art GPS confirmed workforce management system utilized by all field reps. We offer a unique solution called Exception Based Merchandising that combines sales data, call center, audits,
and store level retail service at a fraction of what you would typically pay for retail service and can be more effective!
Our new Pay for Performance Program helps you keep your product on shelf. And if we don’t fix it, you don’t pay for it!
GroceryDrugOfficeConvenience ClubsToy StoresElectronicsCraft
Servicing Most Retailers Across the United States
Retail Focused Call Center Team
Outbound Call Center• Product Training • Promotional alerts• Professional In-Side Sales Teams• Information gathering• Modular checks• Zero sales & phantom inventory
corrections• Product recalls, and more
In-bound Call Center• Dedicated in-bound 800# call line • Technical support programs.• Consumer Satisfaction hotlines• Help Lines.
Our 25 seat call center is located in Rogers, Arkansas. Our call center reps are experienced in store manager and department manager communications. We make over 15,000 calls to stores every singe month. We have a direct line of communication with the store management. Programs can launch with 24 hours of lead-time. Our speed dialer system allows us to connect with 3,500 stores in 3 -4 days with a 95% connection rate.
Call Center Activation
Significant Sales Increases
Call Center Case Study
Issue: $0 sales on several items in client portfolio. Strategy: Identify zero-sales stores and activate OSA Retail Call
Center.•
Tactics: Engage department managers in stores with issues, investigate causal factors and instruct stores to take corrective actions: Confirm specific SKU’s were on the sales floor and if not, instruct
them to set immediately Requested physical inventories and make adjustments as needed
in order to initiate replenishment orders.
Results: Retail Integrity Call Center connected with 98% of the stores with
adjustments made to inventories across 1,267 zero-sales SKUs 82% show sales within 3 weeks of calls Largest sales increases occur the first week following Call Center
activation, when on-hand adjustments generate inventory replenishment orders
0
50
100
150
200
250 Adj. Week 1 = 203
Adj. Week 2 = 44
Adj. Week 3 = 17 Adj. Week
4 = 14
Adjustments Made by Week
Speed Audit Intelligence Program
• Product audits• Modular/ Planogram audits• Signage compliance audits• Shelf intelligence audits• Consumer insights & surveys• Display confirmation• Competitive price checks• Event verification validation (Demo’s)• Consumer Insights
A high powered retail auditing tool!!
Collect GPS verified data in 10,000 retail locations across the United States in as little as 3 days!!!!!
• 40,000 auditors across the United States.• Real-Time Results with Live Web Portal.• Customized reporting. • All audits are 100% GPS verified. • Deploy immediately and begin seeing results within an hour
of launch. • Speed Audit Comparative Analysis defines exactly where
your opportunities exist at store level. • Can be utilized for exception based retail service programs.
Only deploy to stores that have issues!
Speed Audit Intelligence Program
Nationwide Merchandising Experienced full service store level representation!
Everyday our team is in the field representing some of the top national brands.
Our services include:
• End cap and pallet placements• POP Placement• Resets• IRC Placement • Product Recalls• Speed-To-Shelf Programs• Mystery Shopping• Inventory Adjustment/Verification• Repackaging/Over labeling
Workforce Management Technology
Our mobile technology and on-demand workforce ensures quality execution at the shelf!
• 10,000 + experienced & vetted retail merchandisers. • Service in all 50 states including Canada. • Service reach of virtually any retailer in the United States. • GPS verification on all service visits. • Real-time data collection. • Store level alerts• Customized Reporting.
Complete Fulfillment ServicesOur full service fulfillment capabilities include
Our 10,000 sq. foot warehouse located in Rogers, Arkansas provides material packing support for all of your retail initiatives.
“Providing cost-effective management of POP materials, displays/fixtures, and merchandise for our clients and merchandisers. We work in a seamless manner with the on-site operations team to handle the most intricate fulfillment projects. We have years of experience utilizing state-of-the-art order fulfillment and tracking systems.” Kit Packing Product Storage Assembly Co-packing Re-packaging/ bundling Replacement Orders Reverse Logistics/Product Returns Mail Services Stickering projects
Exception Based Merchandising
Step 1: Use data to identify opportunities.
Focus on sales/product inventory issues and opportunities identified
through Retail Link or store sales analytics
Step 2: Get a visual.
Utilize our Speed Audits to collect a visual as to potential problems on shelf
Step 3: Take action
Activate our Retail Call Center as a “call to action” directed at the department managers that addresses specific issues such as:
• $0 sales/phantom inventory
• speed to shelf
• upcoming activities/events/promotions
Deploy Service Representatives only when needed as defined by call center or speed audit data!!!
Laser focused through the use of data!!
We combine all off our resources to bring you the most cost effective solution for managing your product on shelf.
Exception Based Case Study
An office products supplier was experiencing “0” sales issues with a new item that was recently shipped to Walmart. The supplier had a limited budget, and contracted with OSA Retail Services to solve their problem.
Week 1 • Monday – 1155 stores with “0” sales exceptions are forwarded to OSA Retail Services. • Tuesday - Call Center activated to address all 1155 exceptions • Thursday - Call Center reports reviewed with supplier. Store visits scheduled where needed (33% on average) Weeks 2-4• Continue Call Center activation and deploy In-Store Merchandisers as needed.
Cost comparisons:Exception Based Coverage Full Service CoverageException Stores 1155 Exception Stores 1155Calls @ $7.50 – 1155 $8,662 Store Visits @ $25.00 x 1155 $28,875Store Visits @ $25.00 x 350 $8,750Total Cost per Month $17,412
Cost savings of $11,463 - 40% using exception based merchandising!
Pay for Performance Program
Here is how the program works:
You identify “0” sales issues through sales data.
Provide OSA Retail Services with the store list to attack at retail
OSA Retail call specialist has a discussion with the store department manager specific to the “0” sales item(s).
Our reps uncovers the reason for the “0” sale and asks the department manager to make the correction, Corrections include cutting product in, replenishing product, correctly placing tags, and
inventory corrections.
We capture open ended commentary from the store on why the issue is occurring and secure commitment that the issue will be fixed
We can start programs within 24 hours of receiving notice.
See immediate results!!!! On average we typically see 45 – 70% of the problem stores showing sales within 14 days of making the calls.
You are only billed IF YOUR PRODUCT STARTS SELLING within 14 business days or if there is an inventory adjustment as verified through retail link.
\
Introducing OSA’s PAY FOR PERFORMANCE Program!
Tired of paying for retail service with no results? We have the solution!
Pay for Performance Case study
A supplier with 22 skus on the baby items modular has a serious issue with “0” sales skus and phantom inventory. Our retail focused call center team called each store and spoke with the manager about item. Asking them to make corrections when necessary and correctly merchandising product.
Month 1: 56% conversion rate Total store-item combinations: 15890 Sales conversions: 8959
Month 2: 49% conversion rate Total store-item combinations: 3,431 Sales conversions:1,702
Month 3: 66% conversion rate Total store-item combinations: 1991 Sales conversions: 1317
Experience immediate results against your “0” sales issues!!!!Guaranteed Return on investment!
Our pay for performance program really works! We attack “0” sales and then help you maintain them.
Month 1 Month 2 Month 3 0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Sales conversions after calls
Total "0" Sales Converted Unconverted
80% reduction in “0” sales issues after the 1st call cycle.
Spot Cooler Program
“OSA Retail Services is excited to offer an exclusive program to vendors with refrigerated or frozen products. This program has proved it’s success many times over. We offer you the most comprehensive and unique spot merchandiser program in the industry.”
Our program includes: Sourcing of quality refrigerated/ frozen display units at the best pricing!
Customized branding concepts and development allows for product change outs/ special promotions/ themes. 4-color permanent decals front and left/right sides included.
Complete Install and warranty on spot units – 1 year parts and labor/ 5 years compressor.
Continuous merchandising replenishment visits for the duration of the program to ensure success.
Refrigeration Repair Service within 48 hours at any location.
Real-time store by store reporting of install status!
Removal and salvage of units at the conclusion of the project.
ONE POINT OF CONTACT!!!!!
Spot Cooler ProgramOSA offers the most effective retail sales tactic for frozen and refrigerated products Significant ROI accrues, especially when executed one-year or longer Secondary display units placed in high traffic areas WILL sell more product
With OSA Cooler Service Without OSA Cooler Service
Display activity increased across key retailers, up to 200%
Participating Spot Cooler Retailers
Puerto Rico
THANK YOU!Contact Information:
Jon Walker
On Shelf Availability Retail Services (OSA)201 S.19th St. Suite PRogers, AR 72758
Office: 1-888-922-6339 ext. 700Mobile: 479-877-0277Email: [email protected]
The On Shelf Availability Experts!!!!