ORU Student Media Rate Card 2014-2015

Oral Roberts University, Tulsa, Okla.

ORU STUDENT MEDIA

2014 - 2015

RATECARD

ORU STUDENT MEDIA RATE CARD 2014-15ORU STUDENT MEDIA RATE CARD 2014-15

2014 - 2015

RATECARD

WE ARE TULSA’S CHRISTIAN UNIVERSITYChartered in 1963 by Oral Roberts, ORU celebrates its 50th freshman class in 2014-15. The university, nestled on a 263-acre campus in south Tulsa, serves approximately 3,400 students representing all 50 states and 70-plus nations. About half of the students live on campus, while the other half are commuters. ORU students may elect one of more than 60 undergraduate, 13 graduate or two doctoral degrees.

AWARD-WINNING NEWS ORGANIZATION

2014 Great Plains Journalism (eight-state) winner, Writer of the Year; finalist for Designer of the Year, Student News Website of the Year, Photog-rapher of the Year and Newspaper of the Year

2014 Oklahoma Press Association: First place news content; second through fourth place awards in advertising, sales promotion, newswriting, feature writing, sports coverage, community leadership and photography

2014 Oklahoma Collegiate Media Association: 23 awards including first place, interior page design and second overall newspaper

RESEARCH. 91% of students read one or more editions of the Oracle in the fall semester.. 61% read three or more editions (of 6 editions surveyed).. 85.1% received the pa-per at chapel (Oracle staff members hand the news-paper out after required campus chapel.). 21.5% of students have visited a website men-tioned in an ad.. 45.6% have cut out, saved and used a coupon.. 63.1% have used a discount from an adver-tiser by showing an ORU student I.D. card.. 27.5% have attended an event they would not have otherwise attended after seeing the event in an ad.. 30.9% have purchased a product and/or service featured in an ad.. 47% of ORU students have used an insert con-tained in the Oracle.

From a December 2011 self-study conducted by ORU Communications Research


PUBLISHING DATESFall 2014 • Friday, Aug. 22 • Friday, Sept. 5• Friday, Sept. 19• Friday, Oct. 3• Thursday, Oct. 23• Friday, Nov. 7 Homecoming and College Weekend• Friday, Nov. 21 Gift Giving

Spring 2014 • Friday, Jan. 23• Friday, Feb. 6 Valentine’s• Friday, Feb. 20• Friday, March 6• Friday, March 27 Easter• Friday, April 10• Wed., April 22 Graduation

DISPLAY AD RATESOpen RateFull-page Ad: $550Half-page Vertical: $300Half-page Horizontal: $300Quarter-page: $150Eighth Page: $75

ColorSpot color is available on selected pages for an additional charge: • Single spot + Black: Add $100• Two Spots + Black: Add $200• Four-color Process: Add $300Ask your student sales representative about special promotions which may include color!

DiscountsAdvertising rates are GROSS RATES and discounts may be applied but NOT combined:• 15% for Recognized Agencies• 15% for Churches• 15% for ORU Students, Faculty, Staff, Schools, Clubs and Alumni• 15% Pre-payment--Payment must be received by the publishing date.

Double Discounts*NOTE: If you are receiving a special package rate or promotional discount, the 15% rate may not be compound-ed (no double-discounts).First-time advertisers or customers who have not advertised with us in the last 12 months will need to prepay the first ad in the contract.

Preferred PlacementAd placement within the paper cannot be guaranteed. The back page is available to full-page, full-color ad-vertisers and available on a first-re-served basis.

DeadlinesA contract or insertion order and PDF of the advertisement or the ad’s indi-vidual elements (e.g. photos, logos, etc.) must be received in the Oracle office one week prior to publication.

ProofsFor ads designed by student design-ers, an ad proof will be sent via email. Ads submitted digitally ready do not require a proof. Advertiser assumes responsibility forapproval, changes or corrections which must be received two days pri-or noon to publication and via email to: [email protected].

CIRCULATIONOracle Circulation: 3,500 per edition (unaudited)

Distribution: Approx. 1,800 papers are distributed directly to students, faculty and staff after campus chapel. Another 700 papers are distributed to campus rack stands at ORU including the Mabee Center, SAGA (cafeteria) and Aero-bics Center. The balance of about 1,000 papers is distrib-uted to off-campus hotspots, ORU’s CityPlex and 40 south Tulsa businesses.

Oral Roberts University · Oct. 24, 2013 Tulsa, Okla. · Vol. 48, No. 5

www.oruoracle.com

Painting by Vanessa Sweet

Is the letter from John Lennon to

Oral Roberts authentic?

PAGE 10

Lennon’s Letter

ASK YOUR SALES REPRESENTATIVE FOR SPECIAL ADVERTISING

PACKAGES!


PRINT MECHANICALSThe finished paper size is 11.5” wide by 12” high. No full bleed is available.- Full-page Ad: 10.4” wide by 11.125” high- Half-page Vertical Ad: 5.125” wide by 11.125” high- Half-page Horizontal Ad: 10.4” wide by 5.4” high- Quarter-page Ad: 5.125” wide by 5.4 high- Eighth-page Ad: 5.125” wide by 2.625” high

Color PoliciesColor quality and reproduction cannot be guaranteed. There may be dis-crepancies between how your ad looks on a computer and the actual print color. Pantone spot colors can be estimated, but are CMYK values of cyan, magenta, yellow and black.

Technical SpecsWe prefer ads in Acrobat (.pdf) for-mat. If you are unable to convert your file, you may send the ad in its native file (Photoshop, InDesign, Illustrator, Microsoft Word, etc.) In most instanc-

es, we will be able to read the original application. If you cannot send us your ad in any of the file formats list-ed above, we will rebuild the ad using our font library.

CopyrightThe Oracle is not responsible to obtain usage rights for ads including submitted photos, fonts, logos or artwork.

CHAPELORU students and faculty attend chapel services on Wednesdays and Fridays during the fall and spring se-mesters. Corporate worship includes a time of praise and music, announcements and Bible study. Chapel is held at 11 a.m. and guests are invited to attend. The worship service is also broadcast on KGEB, Channel 23 in the Tul-sa Designated Market Area.


ORACLE ONLINEAdvertise your business, products, service, event, business or minis-try on the Oracle’s website. It’s the go-to place for latebreaking campus events, indepth coverage on printed stories, video logs (vlogs) and more!

Size: 252 pixels x 210 pixels

Interstitial Ad Rotation• Your ad will run with other adver-tisers in an ad loop for the calendar month. (A pro-rated package for narrower media flight is not available at this time.)

One hyperlink to your business web-site, Facebook page or special offer is available. Please provide hyperlink on the contract.

Online Rate Monthly rate: $75. This amount is billed on the 10th of each month. No guarantee on gross impressions. First-time advertisers or customers who have not advertised with us in the last 12 months will need to prepay the first ad in the contract.

Graphic SpecificationsDigital specifications and graphicdesign services are available with your signed Oracle contract. Exten-sive design and photography services are an additional charge.

PREPRINTS/INSERTSInserts are only distributed on cam-pus and will be included in 2,000 on-campus copies.

To schedule:• Submit one sample to our office with your completed contract. You may do this by email, fax or mail.• Once approved, print and ship2,000 + 3% allowance for spoilage(2,060) to: ORU Student Media, c/oOral Roberts University, Shipping and Receiving Department, 7777 S. Lewis Ave., Tulsa, OK 74171.

Material must be received one week prior to publishing date at the ORU Shipping and Receiving dock. If supplied locally, please make arrangements with your advertising sales representative to pick these up from your place of business or area printer.

The Oracle assumes no responsibility for mistakes, shortages of preprint insertions resulting from poor printing, inconsistent cuts, folds and improper banding or skidding.

CAMPUS POSTERS20-POSTER SHOWINGThe Oracle staff will design, print and post 20 11” x 17” posters across campus. Showing is for one calendar month. Showing: $100

PREPRINT SPECSMaximum folded (finished) size of insert is 11.5” X 12” or smaller. Will accept up to 24-page tab for insertion at no extra charge.

Insertion RateInsertion of 2,000 preprints into one edition: $175.00

Preprint DiscountsThere is no discount for preprints.

www.oruoracle.com

SOCIAL MEDIA PUSHESTwitter and FacebookOver 1,600 Facebook fans and 1,200 Twitter follow-ers rely on the Oracle for late-breaking news and event info. Advertisers may pur-chase Facebook and Twitter fan pushes (dings) with a current Oracle print, Oracle online, poster showing, or special event contract.


require the advertiser to provide proof of claim/s. Political ads must meet other ORU Student Media Advertising Policy requirements. AdvertorialsAdvertorials (ads appearing to be news or editorial) must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT.” Streaming ad content may not leave the impression the advertising is news, weather, or other regular feature of the station. Any content which implies such reference will be subject to modification to include an initial three-second disclaimer “This is a paid advertisement” or other change/s.

Hold Harmless AgreementThe sole responsibility for the content of an advertisement lies with the ad-vertiser, who unconditionally agrees to hold ORU Student Media harmless should a claim arise. The advertis-er pays for any and all expenses incurred as a result of publication of an ad. ORU Student Media is not responsible for any losses or damag-es caused as a result of an advertise-ment. ORU Student Media’s liability is limited to the amount paid for the portion of the ad containing the error and a make-good or credit adjust-ment made to the portion of the ad in error. Adjustments will be made to the first-run edition of the ad only.

ORU Student Media is not responsi-ble for errors when copy is submitted after deadline, when a proof, copy or production has been approved by the advertiser (signed or unsigned) or when “camera-ready” copy or com-mercial spots containing errors have been supplied by the advertiser.

Oral Roberts University · Feb. 7, 2014 Tulsa, Okla. · Vol 48, No. 9

www.oruoracle.com

Photo by Austin St. John

Drew Wilson III and teammate Sean Glover reach for an o� ensive board during a recent game. The Golden Eagles are trying to revive a season in the balance.

Drew Wilson III and teammate Sean Glover reach for an o� ensive board during a recent game. The Golden Eagles are trying to revive a season in the balance.

Up in the airUp in the air

ADVERTISING POLICYAny order placed by the advertiser constitutes an acceptance of ORU Student Media’s Advertising Policy.Promotion of ideas, products or services which would adversely affect the integrity and credibility of ORU Student Media or, deemed distasteful to its audiences and/or in conflict with the mission of Oral Roberts Univer-sity, will not be allowed. All advertis-ing, whether insert, display or online content or other form is subject to approval.

ORU Student Media does not accept ads for any type of alcoholic bever-ages, credit cards, research papers, abortions, contraceptives, dating services, tobacco or gambling. ORU Student Media will not accept any ad-vertising which requires the reader to send money to obtain further informa-tion on the product. Other category exclusions may apply.

Political AdvertisingORU Student Media may accept paid political advertising by candi-dates, but specific guidelines must be followed. Candidates must have met the requirements for candidacy. Candidates may advertise in a 60-day window from a primary election and/or a 45-day window from a general election. This includes, but is not lim-ited to, candidates running for federal, state, city and county offices.

Print: Political advertisements must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVER-TISEMENT. DOES NOT IMPLY ENDORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Political ads must meet other ORU Student Media Advertising Poli-cy requirements.

Streamed Ads: Political ads must include a voice-over disclaimer in the first three seconds to include: “PAID ADVERTISEMENT. DOES NOT IMPLY ENDORSEMENT BY ORU.” Attack ads on an opponent will

Cancellation PolicyAds canceled within one week of the print or post date will be charged in full. Written notice by email, fax or letter is required. Cancelled contracts will be short-rated, calculated per the contract rate card. A charge of $30 will be applied for ads created at customer request and then canceled.


For MoreInformationORU STUDENT MEDIA

LR 175

7777 S. Lewis Ave.

Tulsa, OK 74171

(918) 495-7080

[email protected]

CONTRACTSNational AdvertisersNational advertisers may provide anInsertion Order (IO) to contract withThe Oracle. The IO number will ap-pear on the client’s or agency’s billing statement.

Local AdvertisersLocal advertisers may utilize the advertising contract on the last page of the Rate Card. IOs or ad contracts should be sent to:

MAIL: Oral Roberts Universityc/o Student Media7777 S. Lewis AvenueTulsa, OK 74171FAX: (918) 495-6345EMAIL: [email protected]

BILLINGAccounts are billed on the 10th of each month and must be paid in full within 30 days of the invoice date. For display advertisers, two tearsheets per ad will be mailed within 30 days following publication.

Request additional tearsheets by emailing [email protected] orcalling the office at (918) 495-7080.

Unpaid Balances BALANCES--Advertisers with unpaid balances after 30 days may not place any additional advertising until the advertiser’s bill is paid in full. Unpaid balances after 60 days will accrue an annual 15% interest. This amount will be charged at 1.25% interest per month. Thanks for keeping your account current.

ORU Student Media Rate Card 2014-2015

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