ORTHODONTIC WORLD CONGRESS 2015 - DENTSPLY GAC

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Plan to Explore All Things Ortho San Diego, California February 18-21

description

Congreso a desarrollarse en San Diego, California en Febrero de 2015 Una oportunidad increíble para que los Doctores de América Latina se introduzcan en CCO y que reciban algo más que solo buenos productos. Creo sinceramente que además del evento que año tras año pretendemos hacer en América Latina, este Congreso es una actividad que beneficiará tanto a ustedes como a la Dentsply GAC.

Transcript of ORTHODONTIC WORLD CONGRESS 2015 - DENTSPLY GAC

Page 1: ORTHODONTIC WORLD CONGRESS 2015  - DENTSPLY GAC

Plan to Explore All Things Ortho

San Diego, California February 18-21

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Welcome to the 2015 Orthodontic World Congress Plan to explore all things Ortho in gorgeous

San Diego, California

Hello and welcome to the 2015 Orthodontic World Congress! The Orthodontic

World Congress is dedicated to bringing top quality professional and

clinical development to further the advancement and discussion within the

orthodontic community.

This year’s meeting will feature sessions on a range of topics from Contagious

Marketing to Contemporary Transverse Diagnosis. The conference will

include notable speakers, workshops tailored for orthodontists and staff,

group discussions, and a half-day tactical session on the implementation of

practice differentiators for your staff.

The 2015 meeting will bring together orthodontists from around the world for

two days of meetings, insightful speakers, recreation and plenty of networking

time that we are sure will create a community of valuable relationships.

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San Diego I t i nerar y | TH E PL AN

WEDNESDAY �����

����������� 2015 Orthodontic World

Congress Welcome Reception

THURSDAY ����� ���� ����� Breakfast

���� ������ Business Insights General Session

for Doctors & Staff

����������� Happy Hour at Cays Lounge Bay Terrace

����� Optional Coronado Dine-Around

(see registration site for details)

KEYNOTE SPE AKERS Jonah Berger

Steve Curtain

Jon Acuff Amy Morgan

FRIDAY ���� ���� ����� Breakfast

���� ������ CCO Summit for Doctors

���� ������ Business Insights Workshops for Staff

������������ San Diego Zoo and Dinner Dance

CCO LECTURES

Dr. Antonino Secchi

Dr. Raffaele Spena

Dr. Ryan Tamburrino

SATURDAY ���� ���� ������ Breakfast

���� ������� Departures

FE ATURED LECTURES D r. Ben Bur r i s

D r. L ou Shum an

Dr. Julia Garcia-Baeza

Dr. Rebecca Bockow

Dr. Martin Palomo

To Register visit www.mygcare.com

������������ Registration

������������ Luncheon Buffet

����� ������ Luncheon Buffet

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Loews Coronado Bay | PL A N YO U R S TAY

Situated on a private 15-acre peninsula, centered between the Pacific Ocean and Coronado Bay,

Loews Coronado Bay Resort epitomizes the true Southern California lifestyle. Loews Coronado Bay

Resort is located minutes from downtown Coronado, a charming resort village, and a short drive to

San Diego’s world-famous attractions. Resort amenities include direct access to the Silver Strand State

Beach, three tennis courts, a private 80-slip marina, five acclaimed restaurants, 439 sea-inspired guest

rooms and suites, and panoramic views of the San Diego, Coronado Bay.

Relax in Loews’ spacious San Diego hotel rooms efficiently designed to complement any business

traveler. Paired with exceptional service and generous amenities, this hotel is the ideal choice among

San Diego lodging.

Loews Coronado Bay Resort offers activities as varied as its guests. Relax by one of three pools, stroll

down the pristine Silver Strand State Beach, pamper yourself at Sea Spa, sailing or boating on the bay,

or just enjoy a glass of wine sitting at an outdoor fire feature while watching the sunset. Other resort

recreation includes three tennis courts, a full service marina, bike rentals and a fleet of gondolas.

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DiningLocally grown products, farm fresh ingredients, and innovative menus created by award-winning Chefs

capture the unique flavors of every Loews destination.

Mistral Restaurant - Enjoy global fusion cuisine served with sweeping views of Coronado Bay, Pacific

sunsets and the San Diego skyline stretching out beyond the floor-to-ceiling windows.

Lobby Bar/Cays Lounge - A vibrant new bar anchors the space, offering breathtaking views of the

San Diego skyline and Coronado Bay. A unique selection of tempting small plates are available for your

dining pleasure.

Market Restaurant - Serving culinary delights of Southern California in a casual dining atmosphere

served with stunning marina views.

Market to Go - A full service coffee bar featuring Starbucks Coffee, gourmet pastries, handcrafted

sandwiches, salads and much more. Open 24 hours.

La Cantina - Guests can enjoy cocktails at this lively poolside San Diego bar with legendary mojitos,

cheladas and margaritas. Enjoy salads and burgers in addition to great south-of-the-border bites.

Resor t Activit ies�| AC TI O N S P O R T S R E NTA L S

• Outdoor Pools

• Health Club

• Tennis

• Whirlpool

• Water Sports & Marina

• Spa/Salon – 15% discount for

meeting attendees

• Fitness Studio

• Power Boats

• Jet Skis

• Water Skiing Packages

• Sailboats - lessons and skippers

available for the less experienced

• Stand Up Paddle Boards

• Kayaks (single or tandem) &

Paddleboats

• Bikes – mountain bikes, beach

cruisers, kids bikes

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Plan Your Congress Experience

Jonah Berger

Jonah Berger is the author of

New York Times and Wall Street

Journal best-seller Contagious:

Why Things Catch On.

He is the James G. Campbell

associate professor of marketing

at the Wharton School of

Business at the University of

Pennsylvania. Berger examines

how decision making and social

dynamics generate collective

outcomes such as social

contagion and trends.

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Steve Curtain

Steve Curtain is the author of

Delight Your Customers: 7 Simple

Ways to Raise Your Customer

Service from Ordinary

to Extraordinary.

He wrote the book to address

the following observation: While

employees consistently execute

mandatory job functions for which

they are paid, they inconsistently

demonstrate voluntary customer

service behaviors for which there

is little or no additional cost to

their employers.

After a 20-year career with

Marriott International, Steve now

devotes his time to speaking,

consulting, and writing on the

topic of extraordinary customer

service. He lives in Denver with

his wife, their four children, and a

Goldendoodle named Nugget.

Jon Acuff

Jon Acuff is the New York Times

Bestselling author of four books

including his most recent, Start:

Punch Fear in the Face, Escape

Average & Do Work that Matters.

For 15 years, he’s helped some

of the biggest brands in the

world tell their story, including

The Home Depot, Bose, Staples,

and the Dave Ramsey Team. A

media feature, Jon has been

seen on CNN, Fox News, Good

Day LA and several other key

outlets. In addition, he’s become

a social media expert with a

blog read by 4 million people,

close to 200k twitter followers

and a personal blog network of

1,000 blogs.

Keynote Speakers

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THURSDAY ������Business Insights�| �D O C TO R S A N D S TA FF

� ����������� �Jonah BergerCrafting Contagious Ideas

Contagious combines groundbreaking research with

powerful stories. If you’ve wondered why certain

stories get shared, e-mails get forwarded, or videos

go viral, Contagious explains why, and shows how

to leverage these concepts to craft contagious

content. This presentation provides a set of specific,

actionable techniques for helping information

spread—for designing messages, advertisements, and

information that people will share.

��� ����� �� �Ben BurrisPractice DifferentiationStand out in a sea of mediocrity and engage your community to grow your practice.

We are in the people business working on teeth, not

the teeth business working on people! Technology

is all the rage in orthodontics these days. However,

the profession is still first and foremost about active

listening, effective communication, forming a

basis of trust and delivering on your promises. In a

day of increasing competition, shrinking margins

and escalating costs, Dr. Burris will divulge the

surprisingly simple secrets to growing a massively

successful practice anywhere in the country. Listen,

internalize, implement and grow!

����������� � � �Steve CurtainDelight Your Customers: Raise Customer Experience from Ordinary to Extraordinary.

While employees consistently execute mandatory job

functions for which they are paid, they inconsistently

demonstrate voluntary customer service behaviors

for which there is little or no additional cost to their

employers. Very few refer to the true essence of their

job, which should be their highest priority-to create

delighted customers who will be less price sensitive,

have higher repurchase rates, and enthusiastically

recommend the company or brand to others. Without

this customer focus, all that exists is a transaction,

and transactional service does not make a lasting

positive impression or inspire loyalty.

����������� � � �Lou ShumanTechnology Takes on Tradition:Leveraging the best of practice marketing from both worlds to maximize new patient acquisition and patient retention.

It seems like it happened overnight. Years of time

tested traditional methods of growing your practices

and communicating with your existing patients

replaced with Search Engine Optimization, social

networks, website strategies, blogging, Facebook

posting, likes, reviews, Google ranking, and much

much more. So, how and where do you spend your

time and energy today to most effectively market

your practice? How do you best use 2015 Social

Media and Internet technologies to acquire new

patients and build patient loyalty?

����������� � � �Jon AcuffHow to Fight Fear, Escape Average and Do Work that Matters.

Three things have changed the path to success:

Boomers are realizing that a lot of the things they

were promised aren’t going to materialize, and they

have started second and third careers. Technology

has given access to an unprecedented number

of people who are building online empires and

changing their lives in ways that would have been

impossible years ago. The days of “success first,

significance later,” have ended. There are only two

paths in life: average and awesome. The average

path is easy because all you have to do is nothing.

The awesome path is more challenging, because

things like fear only bother you when you do work

that matters. The good news is, Start gives readers

practical, actionable insights to be more awesome,

more often.

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FRIDAY ������Business Insights Implementation�| �S TA FF

your practice to the next level.

���������� � � �Ben BurrisBusiness Insight Workshops

Dr. Ben Burris is called a contrarian, rabble-rouser,

thought leader, business man, loud mouth, mover

and visionary...and that’s just the people who like

him! No matter which label you choose, or what

personal opinions you hold, it’s impossible to deny

that Ben Burris is changing the conversation in

dentistry—and especially in orthodontics. For a

high-energy, highly-interactive session where every

idea has a right to be heard, you won’t want to miss

this session. Sign up for one of these 3 Interactive

Sessions facilitated by Ben Burris and his staff for an

in-depth exchange of practice ideas where you can

compare and swap notes with your peers.

All workshop attendees will be invited to participate

in a pre-event digital survey that will uncover the

real challenges each of you are facing! The course

content will then be designed to answer your most

pressing concerns and provide REAL Solutions for

your REAL issues.

����������� � �Ben BurrisGot Insights - Now Start

The key to establishing and maintaining a vibrant

patient base is developing contagious practice

marketing strategies that will become self-reinforcing

and take on a life of their own. Building upon what

you will learn on day one of the Congress, this

Implementation Plan will look at differentiating the

practice experience, thus shaping your patient’s

experience so that they will become practice

promoters. Once your patients become your

advocates, your base will achieve an escape velocity

that requires little (if any) traditional marketing input.

• Practice Marketing for the Office

Marketing Leader

• Practical Conversion Strategies for the

Treatment Coordinator

• Creating the Practice Experience for

Office Managers and Finance Coordinators

���������� � �Amy MorganThe Definitive Guide to Achieving True Success for YOUR Orthodontic Practice

Though the economy continues to improve, many

Orthodontic Practices continue to be concerned

about:

• Attracting, Training and Motivating an

Inspired Team

• Attracting, Motivating and Retaining

committed patients

• Expanding and Motivating a Loyal Professional

referring community

There are a lot of courses out there with a lot of

solutions available, but will these “cookie-cutter”

solutions work for the Dr. and team in your practice?

Pride Institute will be offering a unique, customized

workshop based on WHAT YOU TRULY need to take

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FRIDAY ������CCO�Summit �| �FO R D O C TO R S

� ���������� �Antonino SecchiIntroduction to the Complete Clinical Orthodontics System and how it can improve your practice.

The CCO System has surfaced as a strong and fast

growing self-ligating orthodontic system that has

been very well received. This presentation will

review the basics of the CCO System, why the CCO

System was developed and what its main goal as

an orthodontic system is. Also, the core of the CCO

treatment mechanics will be reviewed.

����������� �Raffaele SpenaPFO (Periodontally Facilitated Orthodontics), TAD (Temporary Anchorage Device) and the CCO System: How to deal with complex and risky orthodontic movements.

Recent innovations have increased efficiency,

improved clinical results and simplified complex

and risky orthodontic movements such as the

Periodontally Facilitated Orthodontics (PFO). PFO is

proposed as a method to reduce anchorage needs,

facilitate complex orthodontic movement and allow

corrections otherwise difficult to achieve. The

different aspects, indications, contraindications and

limits of “flapless” and “open flap” corticotomies

will be discussed. The PFO surgical procedures to

produce the alveolar corticotomy, the role of grafting

and the combined orthodontic treatment with the

CCO System (appliances, proper wire sequence

and management) will be highlighted with several

complex clinical cases.

��� �������� �Ryan TamburrinoDiagnosis and treatment planning of the transverse dimension.

The skeletal transverse dimension is one of the most

important aspects of orthodontic diagnosis, yet is

also the most frequently overlooked part of a patient’s

analysis. Our profession has numerous treatment

strategies for the sagittal and vertical dimensions, but

achieving transverse goals, as well as why they are

necessary, does not appear to be a standard objective

among all practitioners. Once the transverse treatment

goals are understood, a proper diagnosis is easy to

obtain, and strategies to achieve the goals can be

systematically applied in every practice, for every

patient that is treated.

��������� �� �Julia Garcia-BaezaOrthodontic minor tooth movement to achieve major restorative results.

For some patients, even after orthodontic treatment

is done the smile doesn t look as beautiful as it

should. In such cases a multidisciplinary approach is

essential. The understanding of facial proportions,

teeth size and shape as well as the cooperation of

an aesthetic dental specialist will help us customize

our patient’s smile. This is the key to creating the

difference between an unpleasant result and a natural

and beautiful smile. See how the orthodontist can

help achieve major restorative results by doing minor

tooth movements.

������� ��Rebecca Bockow Goal Oriented Treatment Planning in Corticotomy-facilitated Orthodontics.

The combination of orthodontics with simultaneous

alveolar decortication and bone grafting allows for a

wider range of tooth movements while also reducing

risk factors that lead to future gingival recession.

This can be accomplished by identifying the limits

of traditional orthodontic tooth movement, knowing

which patients are great candidates for this combined

treatment and understanding treatment sequencing.

Case selection, proposed direction and amount of

tooth movement, and treatment timing must all be

considered in order to achieve the best outcomes.

������� ��Martin PalomoTo 3D or not to 3D, is that the question? Using CBCT in Clinical Orthodontics.

The digital volumetric tomography era has begun,

and we now have access to significant additional

diagnostic information. Now we can determine if

an orthodontist should be using three-dimensional

(3D) imaging and address if Cone Beam Computed

Tomography (CBCT) is going to replace the

cephalogram. By highlighting, extracting and using

volumetric tomograms for orthodontic reasons, from

posterior buccolingual inclination to surface area

analysis and volumes, this presentation will show

how CBCT is changing the way we practice.

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To Register visit www.mygcare.com

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BEN BURRIS � !"�# !

Jonesboro, AR

No one can deny that Dr. Burris

continues to change the

conversation in dentistry –

especially in orthodontics. Burris

is a doer with an uncanny eye for

finding opportunities to improve

and an unflinching resolve to pursue

and implement positive change

above all else. More than anything,

Ben enjoys teaching the business

of running a practice and providing

real world tips on managing a

successful dental business. He

loves discussing hot topics with

those who agree as well as those

who disagree with his point of

view. He’s always up for intelligent

conversation and respectful debate.

Featured Lecturers

LOU SHUMAN # "�$%&!

Baltimore, MD

The President of Pride Institute

and renowned for his expertise in

internet strategy, strategic relations,

emerging technologies, digital

marketing methods, and operational

practice management, Dr. Shuman

has served as a foremost authority

in the dental and medical industry

with leading manufacturers. He

is a member of the Key Opinion

Leader Board at DENTSPLY GAC, is

a personal consultant to DENTSPLY

GAC, as well as Chairman of

the Technology Advisory Board

at Sesame Communications.

As a guest lecturer at Gordon

Christensen’s LDS Annual Meeting

he was cited as “one of the most

influential dentists in the

country today.”

AMY MORGAN

Novato, CA

Amy Morgan is a renowned dental

consultant and CEO of Pride

Institute. A highly sought-after

educator and speaker throughout

North America and Europe, she has

been featured at every major dental

meeting, including the NESO, ADA,

AGD, GNYDM, Yankee and CDA.

She has been selected as one of

the “Consulting Leaders in Practice

Management” by Dentistry Today

magazine for the past six years and

published in every major dental

publication. As a result of Amy’s

vision, Pride Institute has integrated

its curriculum into a number of

University programs, including the

University of the Pacific, Indiana,

Marquette, Tufts, Arizona, Virginia,

North Carolina and Manitoba.

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RAFFAELE SPENA !

Napoli , Italy

Dr. Raffaele Spena received his

degree in Odontoiatria e Protesi

Dentaria at the II Facoltà di Medicina

e Chirurgia of Napoli, his Certificate

in Orthodontics at the Dental School

of the University of Pennsylvania,

Philadelphia and his degree of

“Specialty in Orthodontics” at

the University of Ferrara. He is a

published author, an international

speaker on the lecture circuit and

Adjunct Clinical Professor at the

Orthodontic Department of the

Dental School of the University

of Pennsylvania.

RYAN TAMBURRINO #

Princeton Junction, NJ

Dr. Ryan Tamburrino is on the faculty

at the University of Pennsylvania in

the Department of Orthodontics,

where he also lectures locally with

various study groups, as well as

internationally and nationally with

the Complete Clinical Orthodontics

Course and Roth Williams Center for

Functional Occlusion. He strongly

believes that it is important to teach

and to help raise the standard of care

for our community as well as for the

entire profession, and thoroughly

enjoys any opportunity to do so.

MARTIN PALOMO !"�#!

Cleveland, OH

Dr. J. Martin Palomo is the Director

of Orthodontics, and the director

of the Craniofacial Imaging

Center at Case Western Reserve

University in Cleveland, Ohio. He

has presented both nationally

and internationally, and authored

several peer-reviewed publications

on the topic of craniofacial imaging

and informatics. Dr. Palomo’s

career contributions to craniofacial

imaging have been recognized

through research awards in both

medical and dental fields.

ANTONINO SECCHI # "�#!

Devon, PA

Dr. Antonino Secchi is Clinical

Assistant Professor and Former

Clinical Director of the Department

of Orthodontics at the University of

Pennsylvania. Dr. Secchi received

his DMD, Certificate in Orthodontics,

and a Master of Science in Oral

Biology from the University of

Pennsylvania. Dr. Secchi is the

founder of the “Complete Clinical

Orthodontics System” (CCO

System™), which he teaches to

orthodontists not only in the USA

but throughout the world.

JULIA GARCIA-BAEZA # Madrid, Spain

Dr. Julia Garcia-Baeza is a

Diplomate of the American Board

of Orthodontics and member of the

Spanish Society of Orthodontics.

She received her DMD from the

University European of Madrid,

Spain; and her Certificate in

Orthodontics, and Master of Science

in Oral Biology from the University

of Pennsylvania. With a “Passion for

Excellence”, Dr. Baeza’s dedication

to clinical orthodontics and

multidisciplinary work is recognized

in Madrid and abroad.

REBECCA BOCKOW !

Seattle, WA

Dr. Rebecca Bockow received her

dental degree from the University

of Washington School of Dentistry.

She received her dual training in

both Orthodontics and Periodontics

from the University of Pennsylvania

School of Dental Medicine, where

she also earned a Masters in Oral

Biology. Dr. Bockow is a board

certified orthodontist and teaches

at the University of Washington as

an affiliate assistant professor in the

Department of Orthodontics.

Dr. Bockow has published articles on

interdisciplinary dental treatment in

various dental journals.

Page 14: ORTHODONTIC WORLD CONGRESS 2015  - DENTSPLY GAC

WELCOME RECEPTION

WEDNESDAY ���������������������� �������������������������������������������������������������������������� ��������� ���� ������������� ��� �������������� ����!� ����������������������������������������"��#"�������������� ��� ������������"��������������������"��"����������������������������������"�����������$���� �� ���������"����� ��� ��������������������������������������

SUNSET HAPPY HOUR

THURSDAY ���� �����%�&�������������������"������"����������������������������&����������������������������� ����"�������������"���"��������������������&� ���������'���%��������������������!����(�"�����������"�� )�� ����������� ����������������"� ������������� ���������������

Welcome Reception and Sunset Happy Hour Plan to Connect

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The San Diego Zoo�| �PL AN TO BE A M A Z E D

FRIDAY ���� ������ %������������*������'� ����+��&������������� ������,������������ ����������-�...������ ���/������������������������������������������������������*�������������� ���������"��������"����0��������"������ ��0���������������������" ����������������� �������1���������� ����"��� ������������������0������������������&���������"�������"� �����&����"���"����������������� �2����������"��,����

ZooFari Reception�| �PL A N FO R S O M E TH I N G S PEC TACU L A R�/�������"�����"��� �������������3�����4/!�*�������5���������'��"��" ��"���"������������������" ������������������������ ������� � ����������������&������������� �"� ��������� ����������������������������� ������ ������������������ ��������"��"�����������6�

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'�����$���( )��* �| �R EG I S TR ATI O N I N FO R M ATI O N

CE CREDITS3 Practice Marketing General Session6 CCO Clinical Summit 6 Staff Workshops

Prices quoted are per person and in US Dollars. Ask your DENTSPLY GAC representative how you can redeem UCash Rewards for tuition as a UOBG Member.Congress tuition includes 1 dinner ticket to the San Diego Zoofari Tour, Dinner & Dance Friday Evening.Additional Tickets to the San Diego Zoofari Tour, Dinner & Dance can be purchased for $150 each.

HOTEL CONGRESS GROUP RATE%����8%�+(9�4/!�:.7;�<��������$�� ��!���������� ����� ������(�����!��������'��������������/����"���������=:7>�..�� "���0�����������������������������������������������������������/������� ��������=7>>�..�� "���0�������������� ������� �� ������������������������� ���?..�����������������%�������������� �� ������� ��)������ ��)��������������� ��

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All rooms are at your own expense, they are not included in the tuition fees.

+ ��������@�!��&)��������-@..�������������&)�"������7:@..������The cancellation of guaranteed reservations must be received THREE days prior to arrival in order to avoid a charge equal to one night’s room package and applicable tax.

TUITION FEESDoctors $999 ($2,997 - UCash Rewards)Residents $649 ($1,947 - UCash Rewards)Staff $449 ($1,347 - UCash Rewards)

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