Ortho Course Brochure

8/8/2019 Ortho Course Brochure

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Just Short of PerfectOrthodontics

A Comprehensive PersonalizedProgram for OrthodontistsD I R E C T E D B Y

Dr. Ron Roncone

THE ROI GROUPP R E S E N T S


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Dr. Ronald M. Roncone

received his undergrad-

uate degree at

Marquette University

and pursued graduate study in physiology and

neuroanatomy at Marquette University School of

Medicine, while simultaneously obtaining his dental

degree at the same university. He obtained two

postdoctoral certificates from Harvard School of

Dental Medicine and The Forsyth Dental Center.

Dr. Roncone practices orthodontics in San Diego

County, California. He has specialized in adult

treatment (aesthetics, surgical and TMD) as well as

"early" treatment for children. While teaching over

500 seminars worldwide, he has been responsible for

a large number of innovations in the practice of

orthodontics, including long intervals between

patient appointments (8-12 weeks) which he began

in 1989 through the use of titanium wires, as well as

the development of a unique prescription for bands

and brackets. He is widely known among

orthodontists as the "Guru of Marketing".

Just Short of Perfect

Orthodontics

Do you know how good you really are? Have yo

unknowingly set limits on yourself, your staff and y

practice? If so, STOP and consider what is possib

In over thirty years of practice, I have experience

splendid results and sublime failures. Everything

different now than it used to be different even

than just a few years ago.

As a result of my experiences, I have reduced th

orthodontic practice to a system of metrics. All

areas of your practice can now easily be measu

to see where you are. Most important, however,

what the ideal metrics for each area should be.

Based on the best practices in each area and opersonal experience, you can finally see where y

could be if you choose to do so. Included in ou

courses and consulting are the following:

The critical factors of an orthodontic practice

Systems for each practice area

Metrics for each system

The organization of the practice

The merging of mechanics and manageme

It is possible to see more patients in fewer days; c

lect and keep more income; finish cases superband quickly and almost eliminate stress in your

office.

I hope you will consider signing up for one of our

courses.

Ron opened my eyes and made me see that the only limitation on how great my practice could be

was my imagination. The JSOP course gives you the tools to put your dreams on paper and build a

plan that will get you there quicker than you can believe. When you think you are there, the metrics

allow you to see new areas that need your attention; we are constantly improving. What makes this

course different from any other I've taken is the interest Ron takes in making sure he has done every-

thing in his power to be sure each participant has what he needs to succeed. The way he makes

himself and the ROI team available and his willingness to share any of the materials he has develope

(letters, forms, ITRAC) goes way beyond what is normally expected. Ron runs his course the way he is

trying to teach us to run our practice. Always deliver an excellent product, in an excellent manner

and then give the patient (customer) much more than they are expecting."

Dr. Randy Buttram


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The JSOPcourse is a comprehensive personalized program. This program consists of three, four-day groupmeetings that are held at Dr. Roncones office and lecture facility in Vista, California. An in-depth analysis of

your practice is completed prior to the first session. This is done so each participants situation can be

individually assessed. The format spans a year, providing the opportunity to implement and refine new ideas

in your practice. Your individual practice analysis enables us to develop solutions to problems that are

specific to your practice. The ongoing benefit of this is the close associations that naturally evolve, as you

work with other orthodontists whose problems may be very similar to yours. This is the start of the

Orthobarbarian Study Club which meets annually for updates and sharing results. We've achieved something

unique in the orthodontic profession and welcome your inquiries to determine if JSOP is right for you.

The course is designed to promote the following areas:

Planning

You will develop a written mission statement, budget, and the strategic plan to meet your goals. Financial,

organizational, marketing, and operation planning will be accomplished in step-by-step detail to establish aclear direction for your practice. A practice plan will be completed by each participant with the assistance

of our staff. Planning seems to be a glaring weakness in a majority of practices. We will show you how plan-

ning will create revenue and reduce overhead.

Systems

There should be a system for everything. Systems allow for continuity, consistency, and ease of training.

There should be an established way of performing each procedure in the office. There should be no differ-

ence in how things are done from one staff member to another. Systems will be presented for enrolling

patients, diagnostics and treatment planning, clinical, marketing, financial and of course, ongoing planning

and metrics will be presented in detail.

I could write two pages of superlatives about this course. The simple truth, Dr. Roncone is one

of the brightest and certainly the most creative speaker and orthodontist you will ever spend

time with. If your interest is providing the ultimate in orthodontic care in the least amount of vis-

its, with marketing concepts that will constantly grow your practice to make it stand out in your

community, then make a gift to yourself and your patients by spending time with Dr. Roncone.

Dr. Michael Diamond

This course has afforded me a better balanced life. I have become more efficient in my

practice. I am able to get more things done in less time, with better systems thereby giving me

much more freedom outside of the office. I have experienced more freedom with my familyand have more time to pursue other interests. Its been an awesome experience and I highly

recommend the course to everyone!

Dr. Louis Fronenberg

Just Short of Pe


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ProfitabilityWithout profitability there can be no excellence. We will assist you in establishing not only a very high gross-

ing practice but achieving one that is highly profitable. A comprehensive, individualized plan will be given to

you concerning fees, collections, payables etc. The goal is to reduce overhead to 40% or lower. This is pos-

sible and we will show you how.

Communications

The great lost art of listening to the patient/parent from the very first contact until dismissal will be demonstrat-

ed. It is in this area that great practices differ from the average. It is all about great communication not

only with patient/parents but also with team members, referral sources and vendors.

Marketing

You will develop your own individual marketing plan. Since revenue is the driver behind marketing, this planwill focus on how to increase the top line. This plan is not just a collection of fun, promotional ideas but a

strategy to increase and grow your practice. We demonstrate how to measure exact return on investment

for each marketing activity and the revenue that it will generate.

Training

You will be given tools to develop a smooth and efficient operation without turning your staff into robots.

Absolute consistency along with speed will be the goal. We will show you how to incorporate training into

your day to day operations. This will guarantee that proper training is accomplished without any downtime.

Productivity

Efforts without results are meaningless. We will give you a template on how to measure results for each staff

position. How feedback, performance, and salary reviews can create a supported and accomplished

orthodontic team.

Practice Efficiencies

Producing excellent results while seeing many patients per day through practice management, patient-

friendly non-compliance mechanics, and precise scheduling.

Effective Exams

Exams/consultations should above all be thorough. They should inform, educate, and have patient/parent

input. This initial meeting is for and about the patient. The use of appropriate technology is great. A long

presentation with computerized graphics should not overwhelm the patient but should be specific to the

individual patients needs. This critical enrolling system will be presented in detail.

Treatment Mechanics

Proven systems of diagnosis, treatment planning, and treatment will be demonstrated. A very sophisticated

bracket prescription will be presented along with wire sequencing. A rationale for treatment of Phase I,

Adolescent, Adult and TMD will be presented from both esthetic and hyper-efficient standpoints. Additionally

an absolutely precise and simple indirect bonding system will be presented.

Manuals/CDs

A library of manuals and CDs will be included. These can be used for reference and can be easily adapted

to your specific practice.

ct Orthodontics


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With over 75 years of combined practice

management and hands-on experience,

Roncone Orthodontics International will help

you achieve an organized practice with less

stress and more profitability. Our goal is to

provide you with the tools necessary to reduce

overhead, work fewer days, and direct the

"right" kind of patients to your office.

JUST SHORT OF PERFECT ORTHODONTICSJUST SHORT OF PERFECT ORTHODONTICSAn in-depth, comprehensive practice program divided into three, four day sessions

that cover the following:

Budgeting, financial, practice business plan, marketing concepts and development

of a marketing plan. Staff development and training, diagnosis, treatment planning

and mechanics. 10 manuals and 7 CD-Roms will be given to use as templates and

for personalization to help achieve a JSOP practice

IN-OFFICE CONSULTINGIN-OFFICE CONSULTINGMarketing, management, treatment coordinating, scheduling, financial manage-

ment, and mechanical systems.

MARKETING PROGRAMMARKETING PROGRAMA year long extensive marketing program specialized for your practice. Proven return

on investment internal and external marketing tactics. A direct mail program, monthlyphone and email consultations.

DR. RON RONCONEDR. RON RONCONEOne or two day programs for study groups, local or constituent society meetings on a

variety of topics.

2 DAY TMJ COURSE2 DAY TMJ COURSE

Lecture, demonstration, and hands on for orthodontist and one staff member.

Roncone Orthodontics International

800.758.5836

www.ronconeroi.com

[email protected]


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This course changed the way tha

I look at my office. I was always trying to get a good occlusion andtrying to do excellent clinical workbut I lacked good managementskills. I am now much more effi-cient. Longer intervals, self-ligatin

brackets and Dr. Roncones doctotime scheduling have opened myappointment book up to be able see more patients. The stress is oof the office."

Dr. Guido Samperma

You leave dental school ready

to run a business with basically

no business training whatsoever.

This course gives you what you

need to manage a successful

practice. My productivity

jumped over 40% within two

years of taking the course!

Dr. Blair Adams

This course helped me to

create a plan for the last 20years of my practice. The

manuals are clearly the bes

that Ive ever seen on ortho-

dontic management.

Dr. Buddy Donalds


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LIBRARY OF MANUALS

Strategic PlanningBusiness planning, goal setting, budgeting and practice analysis. Two sample

business plans. CD provided allows personalization of the business plan to meet

your individual needs.

Employee ManualPolicies and procedures. CD included to update and insert your practice infor-

mation. This CD saves hours of typing and formatting.

Management and J.S.O.P. SystemsJSOP Philosophy -- Applying metrics to every aspect of your practice. Management issues and benchmarking with real,

achievable goals.

Staff DevelopmentSuccessful ways to hire, create and keep an incredible team.

MarketingMarketing plan tailored for the orthodontic practice. How to transform your practice from 'donut runs' to real, valuable

strategies that increase your production. CD included provides a marketing plan template which can be customized

for your practice.

TrainingTraining schedules and ways to make training an easy, stress-free part of your practice.

Office CommunicationThis manual is for staff members. It demonstrates how to successfully communicate with patients, parents, other staff

members and referring offices.

Patient EnrollmentThe most comprehensive Treatment Coordinating book available. Learn how verbiage, scripting and the office tour can

increase your conversion rate.

Clinical OperationsAn entire philosophy based on diagnostics,

treatment planning and all areas of clinical

practice, including Phase I and TMD.

"When Will I Get My Braces Off?"A reference book for patients -- Orthodontic

terms, appliance names and emergency

information.


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Ortho Course Brochure

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