Orlando Sentinel media kit
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Transcript of Orlando Sentinel media kit
Reaching nearly 1 million print readers weekly*
Reaching Even More
Adults in Central Florida
*Includes Orlando Sentinel and El Sentinel. Source: Scarborough Research 2015, Release 1 (Orlando + Tampa markets); SiteCatalyst, November 2014 – October 2015 (monthly average).
*Based on delivery of our print subscriber and non-subscriber products to households in the Orlando CBSA. Source: Nielsen, 2015.
A Valuable Market
Reaching Any Audience
#1 in Metro
Orlando
Reaching
9 out of 10
Households
Weekly
Target Your
Best Prospects By
EVENTS/CHARITIES
DIGITAL
Multimedia Solutions to Reach
Anyone, Anytime, Anywhere
ORLANDO SENTINEL MEDIA GROUP TRUSTED BRANDS
COVERAGE OPTIONS
Zoned Solutions to Reach Local Residents by County
Solutions to Cover the Local Markets
County Zoned Print Sections
Zoned Readership by County/Area:
Zoned Channel Traffic
County Zoned Digital Channels
*Read past seven days. Source: Scarborough Research 2015, Release 1; SiteCatalyst, November 2014 – October 2015 (monthly average).
Orlando Sentinel
Targeting Options
More Targeting Solutions to Reach Your Best Prospects
Orlando Sentinel Subscribers & Single Copy Customers:
Orlando Sentinel Non-Subscribers:
We reach nearly
9 out of 10* households
every week with our
subscriber and non-
subscriber products.
Inserts
OrlandoSentinel.com
Average Monthly Traffic
23.3 Million 4.8 Million
THE #1 LOCAL NEWS SITE IN METRO ORLANDO
*Based on delivery of print subscriber and non-subscriber products to households in the Orlando CBSA. Source: Scarborough Research 2015, Release 1; SiteCatalyst, November 2014 – October 2015 (monthly average).
Geo-Targeting Behavioral Targeting Demographic Targeting (by where they live) (by what they read & search) (by population groups – age, income, etc.)
Page Views Unique Visitors
Hyperlocal Targeting
Extend Your Reach To Your Best Prospects
Network Reach
Precise Targeting
Premium Placement
Emerging Media
Advertising Networks
Targeting Capabilities
Direct Mail
Email Marketing
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Targeted options can be distributed in the Orlando Sentinel, El Sentinel, Sentinel Express, What’s the Deal Orlando? or Go Shopping Orlando.
These premium positions and creative options are designed to make your ad
stand out, attract attention and get results from consumers.
High-Impact Print Options
HIGH IMPACT INSERTS
SPADEAS STRIP ADS AD NOTES
UNIQUE SHAPE ADS
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High-Impact Digital Options High-impact rich media ad units demand interest as the reader seamlessly experiences exciting advertisements appearing within news content.
RICH MEDIA TYPES
Takeover
Reskin
Interstitial
Freeform
Hover
Pushdown
Barker
Monster Ad
Expandable
And more
INTERSTITIAL Optional 15 Second Auto-Play Video (User Initiated Audio)
PUSHDOWN
HOVER
Expanded
Collapsed
Expanded Collapsed
New Digital Opportunities
ENTERTAINMENT
BUSINESS
Shareability
Launched In August 2014,
And Now Has Over 12,000 Downloads
Launched In May 2015
Source: Saamba, July 2015.
BUDGET BASED AD BUYING
Programmatic simply means automated media buying through technology, one impression at a time with the addition of skilled human touch. Each campaign is customized to your monthly budget and goals. Your delivered impressions and eCPM’s will fluctuate based on the real time costs of inventory.
Our dedicated team monitors your campaigns, adjusting how your dollars are spent and which tactics are used, throughout the life of your campaign to optimize toward your campaign goals… all in real time!
Goal Optimization
Goal Optimization
MULTI-TACTIC APPROACH FLEXIBLE BUDGET SHIFTING
OPTIMIZE TO GOALS
Extended Reach (RON)
Tablet
Topic Category
Pre-Roll Video
Advanced Audience
300X600
Measure ConversionsRe-Targeting
Mobile
KEY BENEFITS
BENEFITS THAT WORK
Reaching the Valuable Hispanic Market
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El Sentinel Total Distribution = 135,393
New Hyper Local Section Publishing Saturday
Inside El Sentinel
Get results with El Sentinel, your solution for reaching Central Florida Hispanics. El Sentinel, the largest Hispanic newspaper in Central Florida, is an established, weekly Spanish-language broadsheet newspaper in its 13th year of publication. It is produced in collaboration with South Florida El Sentinel.
1/4 of Metro Orlando adults are Hispanic
ElSentinel.com Average Monthly
Traffic
117,700 Page Views 32,100 Unique Visitors
Source: Nielsen, 2015; SiteCatalyst, November 2014 – October 2015 (monthly average).
AUDIENCE
UNPARALLELED BENEFITS
FOR OUR ADVERTISERS
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FREQUENCY
PUBLISHER
TOTAL DISTRIBUTION
Containing a rich blend of editorial, full-color photography and enticing advertising, Orlando Signature includes regular features such as:
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Orlando’s New Upscale Magazine
Source: Scarborough Research 2015, Release 1; Axiom 2015; Orlando Sentinel Internal Estimates 2015.
Targeted Local Events
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Our event programs provide opportunities for you to connect and engage with the audiences you
want to reach. Let us customize an event that meets your needs and makes your business look like a
superstar. We help consumers see, touch, feel and experience your products and services in person,
while providing extensive multimedia exposure to drive traffic and build awareness of your business.
Below includes an overview of just a few of our many events and the audiences they reach.
LATIN JAZZ FESTIVAL TOP 100
August 2016 Expected Attendance: 800+
Business Leaders, HR Professionals, CEO’s
September 2016 Expected Attendance: 8,000+
Families & Central Florida Hispanics
THE PINK BASH
A BETTER YOU HEALTH EXPO
October 2016 Expected Attendance: 1,000+
Families & Breast Cancer Supporters
November 2016 Expected Attendance: 1,000+
Active Adults and Seniors
Build Your Business Online
Orlando Sentinel Content Solutions offers something
others cannot: top experts in all phases of digital
marketing services together under one roof. Whether you
are a small or large business, when you partner with
Content Solutions, you have the resources of Tribune
Publishing behind you, helping you grow.
Build
Foundation
Compete
In Marketplace
Expand and
Grow Customer Base
Strengthen Your Presence
Be Visible
Retain/Grow
Customers
4 Out of 5
Nearly 90%
Nearly 4 Out of 5
WEBSITE
DESIGN
SEARCH
MARKETING SOCIAL MEDIA
MANAGEMENT CONTENT
MARKETING
Source: Consumer Barometer Survey, 2014/2015.; Forbes; AdWeek, 2014.
WE OFFER A FULL LIST OF DIGITAL SERVICES TO MEET YOUR ONLINE NEEDS.
Support to Make Your Advertising a Success
Business Services To Help & Guide You
Creative Services
Research & Analytics
Co-Op
Sweepstakes
Marketing Checklist
WEB ASSETS: Desktop Website Mobile Website Landing Page Social Media: Facebook Social Media: Twitter Social Media: Linkedin Social Media: Foursquare
PLATFORM: Print Desktop Mobile Video Social Mail
Tablet Audio Search
TARGETING: Geo-Targeting Demographic Behavioral
Re-Targeting
PRODUCTS: Orlando Sentinel Print OrlandoSentinel.com Orlando Signature Magazine El Sentinel TMC Products Social Media Marketing SMS Text Mobile Applications
Direct Mail Email Marketing Content Marketing Coupons Digital Services Sweepstakes High Impact Ad Units
COMMUNITY: Event
PREPARED MESSAGE: When Where Who Should Care
Why Should They Care What Makes You Special