1. Touring Orlando, Florida The City Beautiful 2. Primary Research 3. How many people visit Orlando VS. other U.S. Cities? 0 15 30 45 60 75 Orlando New York Los Angeles Las Vegas NumberofPeople(Millions) 4. Target Audience 5. Primary Audience Men and Women ages 21-60 6. Campaign Objective 7. Main Objective To increase repeat visitors by 30%. Show there is more to do in Orlando than theme-parks. 8. Message 9. There is more to do in Orlando other than theme-parks. 10. Explore Orlando Shopping Nightlife Dining Beaches Museums Historial Land Marks 11. Implementation Plan 12. Map of Plan Month 1 Create Social Media pages. Create Blog. Create Website. Send newsletter to friends, family, business associates, etc. Build awareness. Month 2 Suggest topics of interest for Orlando tourists. Share Contact information on blog posts, social media posts, email signatures, etc. Guest bloggers. Create tags such as #tourorlando #moretodoorlando Launch sites. Month 3 Create visitor reviews. Analyze feedback. Create new content frequently with new specials, locations, etc. 13. Month 1 Campaign 14. 1. Create Social Media pages Facebook Twitter Pinterest Instagram Wordpress Vine LinkedIn 15. 2. Create Blog Wordpress 16. 3. Create a website. Add contact information. Create pages with attractions listed by category. Trip Planning, etc. 17. 4. Send Newsletter Friends Family Business Associates 18. 5. Build Awareness 19. Month 2 Campaign 20. 1. Suggest topics of interest for Orlando tourists. 21. are Contact information on blog posts, social media posts, email signature 22. 3. Create tags such as #tourorlando #moretodoorlando 23. 4. Launch Site 24. Month 3 Campaign 25. 1. Create visitor reviews 26. 2. Analyze Feedback 27. 3. Create new content frequently with new specials, locations, etc. 28. Goals 29. Showing Orlando visitors there is more to the City than theme- parks. 30. Keep the tourist returning for more. Leaving Orlando with the thought of not wanting to leave and already planning the next trip. Our goal is to keep every tourist happy. Treating every tourist as if they were a true Orlando Citizen. 31. Orlando Client Presentation Media Communications and Public Relations Amanda Willard-Rodriguez January 25, 2015