Original Mockup

TableTaker A Unique Mobile Dining Service

Presentation by: Francis Naccarati

and Team Lost in Cyberspace

http://media.photobucket.com/image/table%20with%20round%20tablecloth/TheRani001/Furniture/TablewithRoundTablecloth2011.png?o=9

Our Table Service Design Alternatives Include

1) Diner Chooses Restaurant based on Mood

2) Diner Chooses Restaurant based on Cuisine

3) Diner Chooses restaurant based on incentives earned








Diner Chooses Restaurant based on Mood

Diner Chooses Restaurant based on Cuisine

Diner Chooses restaurant based on incentives earned

Diner Choices

In addition to Diner alternatives, our approach includes Restaurant Location Based Service alternatives

Restaurant Location Based Service Choices

Offer larger discount to drivers further away to attract a broader customer base

Offer larger discount to Drivers further away with urgency to offer to attract a broader customer base

Offer larger discount to walkers further away to attract a broader

customer base

Show a restaurants on a Map (Basic)








Scenario Flow

Cuisine & Restaurant Basic

Mood and Restaurant Intermedia

te

Incentive and

Restaurant

Advanced

Select a

Style of

Food (i.e

Hunan)

Select a

Price Range

For the Food

Diner selects a

mood

Find me a Diner Send an IncentiveRedeem an

Incentive

Several Restaurant

picks a service

(walk, drive, time, all)

Application Determines what type of diner (walk,

drive)Assume Walker

Diner presented

with choices (Walk is

basic choice all shown)

Diner

Selects

Choice

Diner Writes

a Good

Review


Incentive

Find me a Diner Send an Incentive

Select a

Cuisine

Diner Selects

“In-Crowd”

Diner Picks a

“Scene” Movie

(i.e. Stars, Wall

Streeters)

Several More Restaurant are added with new services

(walk, drive, time, all)

Application Determines what type of diner (walk,

drive)Driver

selected

Diner presented

with choices (Drive is mid level service

only 1 is shown)

Diner Choices Based On Cuisine (Primary)

What type of cuisine are you looking for?

A scroll box much like selecting a contact to call in most smart phones

AmericanChinese

English French IndianItalian

Japanese

Mediterranean

Mexican FrenchKorean

Welcome to TableTaker

You are looking for a restaurant within a ( ) walking or driving radius of your current

location

We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.

Drop down box to select radius distance

Clickable to select between distance types

Wireframes: Location

What is your price range?

$ $$ $$$ $$$$$ - $0 through $75 per couple

$$ - $76 through $150 per couple$$$ - $151 through $200 per couple

$$$$ - $201 and above per couple*not including alcohol or gratuity

A clickable display function that will be intuitive once familiarity with the application is established

TableTaker is working for you…

This symbol indicates you are a “Regular Patron” at this eatery.

This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant.

This symbol indicates you have no status at this restaurant.

This is a loading screen for the application after search parameters are entered.

A “Regular Patron” gives status to the customer allowing them to reserve a table in advance based on the restaurant’s designation on previous number of times visited or money spent.

1 Block Radius example with two restaurants meeting parameters

An example restaurant that indicates you have no status and will not be able to reserve a table in advance.

An example of a mobile application display for our results

Tables Available: 13Estimated Wait Time: 35 MinutesThis Restaurant does not allow non-Regulars to put their names in ahead of time.

By touching the Arrow icon, up-to-date information appears including wait time, table availability, and reservation allowance at this particular restaurant

Restaurant information and selection display

While you wait for your table, please enjoy these recommended attractions…

These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table

Review your Restaurant Experience for 3% off next visit

Quality of Meal: 1 2 3 4 5

Price to Value: Good Better Best

Service: Poor-Moderate-Good-Excellent

Diner Choices Based On Mood (Alternative 1)

What type of Atmosphere are you looking for?


Casual

Romantic

Fine Dining

Fine Spirits

Would you (the Diner) like to eat at a “Low-Key” restaurant or an “In-Crowd” restaurant?

Mood Advanced Selection: “Low Key vs. “In-Crowd”

*Low-Key = Quiet, usually smaller, and slower paced meal*In-Crowd = Energetic, lively, at a currently acclaimed location.

Vs. Low-Key



location






An example restaurant that indicates you have status and will be able to reserve a table in advance.


Tables Available: 17Estimated Wait Time: 25 MinutesThis is a restaurant the customer are a “Regular Patron at and are able to put their names in ahead of time.



Diner Choices Based On Deals (Alternative 2)

What type of Deal are you looking for?


BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

TableTaker Restaurant Incentive Services for Drivers

Within 10 miles offer 15% incentive

Within 5 miles 10% incentive

Within 2.5 miles offer 5% incentive

BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

Diner selects a percentage discount – Restaurant can participate in making tailored offers to drivers based on distance

Service: Offer larger discount to drivers further away to attract a broader customer base

Within 10 blocks offer 15% incentive

Within 5 blocks 10% incentive

Within 2.5 blocks offer 5% incentive

BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

Diner selects a percentage discount – Restaurant can participate in making tailored offers to walkers based on distance

Service: Offer larger discount to walkers further away to attract a broader customer base

TableTaker Restaurant Incentive Services for Walkers

Within 10 miles offer 15% if he can be seated in 1 hr or 10 % in 30 minutes

Within 5 miles, offer 10% if he can be seated in 20 minutes

BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

BOGO

Percent

Free Drinks

Big Dollars

> 10%

>25$

1:00 HR

30 Min

20 Min

Within 5 miles offer 10% if he can be seated in 30 minutes or 5% in 1 hour

Diner selects a percentage discount – Restaurant can participate in making tailored offers to Drivers based on distance

Service: Offer larger discount to Drivers further away with urgency to offer to attract a broader customer base

TableTaker Restaurant Incentive based on Distance & Time

Examples of App user interface display possibilities

Make a Reservation

Today

Time 06:15 PM

People 2

+ / -

+ / -


Time 06:15 PM

Your 15% Off Coupon Your 15% Off Coupon

EXPIRES in

15 Min 20 Secs




location






An example restaurant that indicates you have some status at this table and are working towards becoming a “Regular Patron”. However, you are not able to reserve a table remotely yet.


Tables Available: 7Estimated Wait Time: 50 MinutesThis Restaurant does allow Regulars to put their names in ahead of time but you are not able to reserve one until your “regular patron” status is established



Wireframe Overview of Services (not associated with any specific Wireframe alternative)

Restaurant Signup

and Fee Agreement

Find Me a Spot

Service Registration

& Administratio

n

Diner

Preferences &

Registration

Diner

Leaderboards

Diner Services

Show me an

IncentiveLet me Post my

ThoughtsLet me draw a

“crowd-source

option”

Restaurant Services


Incentive

Common Architectural Services

TableTaker While we have three different service alternatives,

they share a set of common design services including

1) GPS - Location Based Services

2) SmartPhone Delivered Incentives or Coupons

3) Mapping Software

4) Real Time Status including wait time, alerts and other tabletaker diners


Service Offering Description

Diner Chooses Restaurants based on Incentives• Incentive Alternatives Include

- Free Drinks - Percentage Off- Dollar Amount Off - Buy one Get One- Targeted

• Other design alternatives for future consideration include:

− Restaurant Incentive Alternatives: Real Time Incentive based on Walking Location Real Time Incentive based on Location Tailored Incentive based on Time and Location

− Restaurants payment alternatives: Fixed Monthly Fee Additional fees based on results like visits or

visitor status








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