LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Orientation to Peer Learning ProgramTrack 2: Intermediate

Beth Kanter and Julie Pippert, Zoetica

Agenda

Program OverviewSocial Media Plan Template - DeliverableCoaching Sessions: What and SchedulingWebinars: Schedule and TopicsThe Social Media Audit Explained: Devon Smith

1

•Written, Formal Social Media Strategy

2

• Capacity and Support to implement

3

•Measurement Strategy to evaluate and improve results

By October, 2011 participants will be able to:

http://bit.ly/z-wiki

Learning Methods

Master

Class

Monthly Webinar

Expert Coaching Peer

Learning

How

Expectations: Attendance

5 Webinars

3 Face-to-Face Sessions

5 one-hour coaching sessions by phone

Approximately 6 hours per month of homework from now till October

Written Social Media Strategy Plan$10,000 Implementation grant

Flickr photo by mark120

http://zoetica-training.wikispaces.com/Social+Media+Plan

Your Deliverables

WrittenPeer Presentation October

The Social Media Strategy Plan Template

The Social Media Strategy Plan Template

The Social Media Strategy Plan Template

Social Media Audithttp://zoetica-training.wikispaces.com/social+media+audit

Webinar #1: Social Media PlanningInstructor: Kami HuyseDate: May 13, 2011, 1 PM PST

Webinar #2: Benchmarking Your Social Media and Baseline ScansInstructor: Devon SmithDate: June 10, 2011, 1 PM PST

Webinar #3: Social Media Strategy Part 1Instructor: Geoff LivingstonDate: July 8, 2011, 1 PM PST

Webinar #4: Social Media Strategy Part 2Instructor: Geoff LivingstonDate: August 12, 2011, 1 PM PST

Webinar #5: Preparing for Final Workshop and Grant Submission/Finishing the PlanInstructor: Beth KanterDate: September 14, 2011, 1 PM PST

Monthly Webinars: Linked to Coaching Sessions and Social Media Strategy Template

http://zoetica-training.wikispaces.com/Webinars+Track+2

Session 1: Social Media AuditDevon Smith will review the social media audit with each organization. She will provide recommendations on how to improve current practice. Organizations will complete objectives and audience sections of the template and share w/Zoetica team before next coaching session. April/May

Session 2: Social Media PlanningZoetica team will review the objectives and audience and help organizations complete the sections on listening, content scan, and internal adoption. Participants will be given an assignment to create a social media policy for their organization.

Coaching Sessions

Session 3: Listening and BenchmarkingThis coaching session will be with Devon Smith and focused on helping organization understand benchmarking or DYI listening techniques. Organizations complete the social strategy and tool selection and techniques section.

Session 4: Social StrategyZoetica will review the scan and discuss strategy approaches with organizations. Zoetica will provide advice on measurement techniques and evaluation. Organizations fill out the measurement, staff and training, and evaluation section.

Session 5: Finalize PlanZoetica will review the plan draft and provide advice on timeline and budget. Zoetica will review social media strategy plan before the last workshop. For the final workshop, participants will their social media strategy plan and share an ignite style presentation on their strategy at the final workshop. The coaching sessions will be geared towards helping participants answer these questions.

Date Time (PST) Description WhoApril/May TBA Coaching Session #1

Review Social Media AuditDevon Smith

May TBA Coaching Session #2: Social Media Planning

Kami HuyseBeth KanterJulie Pippert

June TBA Coaching Session #3: Listening Scans

Devon Smith

July TBA Coaching Session #4: Strategy and Implementation

Kami HuyseJulie Pippert

August TBA Coaching Session #4: Strategy and Implementation (for those that are on vacation in July)

Kami HuyseJulie Pippert

September TBA Coaching Session #5: Measurement, Evaluation, Timeline, and Budget

Beth Kanter

How To Schedule: Devon has a sign up sheet for her sessionJulie will be contacting you …. 4-6 weeks before

https://my.timedriver.com/N8Q9Q

Coaching

If you book an appointment and don’t show up, you’ve lost the coaching spot

Unless … you cancel within 24 hours and re-book

If you call in more than 20 minutes late ….

Your Deliverable …

Your Written Social Media Strategy PlanIgnite Style Presentation to GroupPeer Share (pre-workshop: google documents)

Week of October 10th

Learning Culmination Workshop

Where to get “just in time” community help ….

http://zoetica-training.wikispaces.com/help

http://zoetica-training.wikispaces.com/Resources+and+Tips

http://www.facebook.com/Beth.Kanter.Blog

Social Media Audithttp://zoetica-training.wikispaces.com/social+media+audit