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History

The Beginning of OGC:

Orient appeared on the horizons of trading business of Pakistan in 1957. The GROUP

started with the establishment of ORIENT COLOR LABS, a humble business in photo

optics and photo finishing and in just 40 years of operations it has developed into one of the largest trading company in Pakistan dealing in popular brand names in consumers'

electronics, audio and video goods, photographic equipment, cell phones and lighting products. The Group imports all renowned brands from America, Japan, Europe,

Germany and Italy and has business deals with such international names in the consumer 

 products' market as Mitsubishi, Yashica, Osram, Sanyo and a number of Italian andGerman companies.

Presently, the Group is composed of the following sub companies:

1. Orient Color Labs. (Pvt.) Ltd.

2. Orient Enterprises3. Orient Photos4. Orient Electronic

The success of OG is a consequence of integrated operation of these divisions. Accordingto estimation, OG holds second ranking position among electronics distributors and has

 been declared fourth ranking organization in the Photo-finishing, Photographic/ Photo

optics, audiovisual business. It enjoys a worldwide fame for its sound financial position,time proven experience, dedicated and seasoned team plus unquestioned credibility.

Business Fields:

Today the business concerns of OG (Orient Group) encompass three major industries:- Photographic Industry

- Electronics and Home Appliance Industry

- Lighting Industry

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 Nature of the organization:

Board of Directors:Mian Talat Mahmood Fazal

Managing Director 

Mian Talat Mahmood Fazal is the Managing Director of Orient Group of Companies.

With over 30 years of experience in the consumer electronics business, Mr. TalatMahmood Fazal is a strategic thinker with an eye towards the bigger picture. As the

captain of the ship, he has steered Orient Group of companies through the tides of time.

Under his guidance and leadership, The Orient Group of companies has transformed intoone of the largest consumer electronics group in Pakistan.

Mian Ahmed Fazal

Executive Director 

Mian Ahmed Fazal is the Executive Director of the Orient Group of Companies. A target

driven mind, Mr. Ahmed Fazal keeps a keen sight towards the current and future trends,

and technological advancements, all the while setting challenging deadlines and creating

a benchmark for excellence that is shaping Orient Group of Companies as one of theleading names in the business. He is particularly instrumental in automating the Sales

module of Orient Group of Companies with the current state of the art proprietary ERP

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(SAP), thus channelizing the sales infrastructure that has efficiently streamlined the

revenue generation for the company.

Mian Zubair Fazal

Director Photo Division

Orient Group of Companies began with the Photo Goods Industry. Even after 50 years,and many divisions, the photo business remains very near to its core. Mr. Zubair Fazal

oversees the state of the art photographic business of Orient Group of Companies. Nowwith the partnership with Samsung electronics, the innovative range of Samsung photographic appliances are now part of the of the Orient’s family of products, being

managed brilliantly by Mr. Zubair Fazal.

Mian Abdul Rehman Talat

Director Marketing

Coming from the world of Information technology, Mr. Abdul Rehman Talat is arelatively new entrant in the consumer electronics business. However, with a tech savvy

 background, this field is right up his alley. No company today can survive without an

integrated marketing strategy, especially using digital media to create user awarenesseffectively and Mr. Abdul Rehman’s creative ideas in this regards are paving the way for 

the Orient Group of Companies’ bright and shining future.

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Mr. Homaeer Waheed

Director Operations

Mr. Homaeer Waheed is the backbone of Orient Group of Companies’ ever expandingenterprise. Whether it be tackling administrative matters, managing the human and

technical resources, procurement of the best materials for manufacturing, channelizing

distribution, Mr. Homaeer Waheed has ensured a robust operational infrastructure that

lies at the core of Orient Group of Companies’ well oiled business machine.

Main offices:

Head Office

Factory, Head Office

Address: 26 km, Multan RoadCity: Lahore

Phone: (042) 111-111-660

Fax: (042) 37543571, 37543574Email: http://www.ogc.com.pk/contact/

Permalink: http://www.ogc.com.pk/find-us/head-office/

Samsung Brand Shop, Faisal Town,

LahoreBrand Shop

Address: 975 - C Block Moulana Shoukat Ali Road, Faisal Town

City: Lahore

Phone: (042) 35178485Email: ejaz@ogc.com.pk 

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Permalink: http://www.ogc.com.pk/find-us/samsung-brand-shop-faisal-town-lahore/

Customer Service Plaza, Ferozepur Road,

Lahore

Service Center

Address: 19-B, Abu Bakar Block, New Garden Town

City: Lahore

Phone: (042) 35831900-35851900

Permalink: http://www.ogc.com.pk/find-us/customer-service-plaza-ferozepur-road-lahore/

Lahore Branch

Branch Office, Brand Shop, Service Center

Address: 55-D, Chamberlain RoadCity: Lahore

Phone: (042) 111-300-100, 37222144 - 37222049

Fax: (042) 37228329Email: lhr@ogc.com.pk Permalink: http://www.ogc.com.pk/find-us/lahore-branch/

Faisalabad Branch

Branch Office, Service Center

Address: 6-24, New Civil Line

City: Faisalabad

Phone: (041) 2601403-4

Fax: (041) 2601405Email: fsd@ogc.com.pk 

Permalink: http://www.ogc.com.pk/find-us/faisalabad-branch/

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Gujranwala Branch

Branch Office, Service Center

Address: B-Xi – 5 – S – 9 Session Court Road (Khawaja Ajmal Shaheed Road)City: Gujranwala

Phone: (055)-3847161-2

Fax: (055) 3859253Email: gwr@ogc.com.pk 

Permalink: http://www.ogc.com.pk/find-us/gujranwala-branch/

Hyderabad Branch

Branch Office, Service Center

Address: 101/C, Block-D, Unit No. 7, Latifabad

City: HyderabadPhone: (022) 3818602-3

Fax: (022) 3818604

Email: hyd@ogc.com.pk Permalink: http://www.ogc.com.pk/find-us/hyderabad-branch/

Jhelum BranchBranch Office, Service Center

Address: B-1-239, Old G.T Road, Opp. Pakistan Cadet School, Jada Road

City: Jhelum

Phone: (0544) 623199, 623699

Fax: (0544) 624042Email: jlm@ogc.com.pk 

Permalink: http://www.ogc.com.pk/find-us/jhelum-branch/

Product lines:

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Icon Refrigerator:

Solid Freeze: Based on Japanese technology, Orient refrigerator has powerful European

compressor and rollbond evaporator makes ice in abundance instantly even at 52° C andthe thick insulation maintains cooling for a longer period of time.

Its main features are:

• TemperatureTolerant

• Size-Up

• Direct Cool

• Fresh Spread

• 3 Years Warranty on Compressor 

• Heavy Storage

Air-conditioner:

Energy Efficient:Energy is the most valuable and critical resource for the world today.Orient Air Conditioners are designed from a consumer’s point of view making them not

only energy efficient but also environment friendly. Orient has successfully gained

the trust of its customers and within a short span of time it has become the largest selling

Air Conditioner company in Pakistan.

Its main features are:-

• Sleep Mode

State of the art Air Vane Technology

Anti – rust Cabinet

Auto Temperature Adjustment

Auto-Restart Function

 Noise Air Flow System

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Micro Chef Oven Low :

In today’s busy lifestyle, everyone demands convenience in all aspects of life, especially

when it comes to spending time in kitchen during cooking. With Orient MicrowaveOvens, now it is easy to enjoy the lavishness of hot meals in no time.

Its main features are:

• Beep Signal

• Speed Cooking

• Child Safety Lock 

• Cooking Time

• 10 Power Levels

• Auto Defrost

• Auto Cook 

Water Dispenser 

Convenience is not that to get hot and cold water from one machine. With Orient Water Dispenser, you can even get water at the normal temperature, so that you could enjoy a

hassle free lifestyle in true sense. 

Its main features are:

• Shining Cabinet

• Unique Push Valve

•

Child Safety• Stainless Steel Tank 

• Ultra Violet Drip Tray

• Sealed Compressor 

• Double Thermostat

Vacuum Cleaner Orient

When we talk of convenience, we really mean it and ensure that it is reflected in all of theOrient products. The especially designed stylish Orient Vacuum Cleaners offer you a

convenient way of cleaning, to suit your very own lifestyle.

Its main features are:

• Air Flow Controller 

• Multi Filtration

• Fullbag Indication

• Easy Tube Installation

• Easy Parking

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• Air Blow Function

Organization structureZhejiang Orient Engineering Co., Ltd.