Orient Advertising, Profile

Profile

About Us

• Established in 1953 - as Orient Advertisers Private Limited.

• We became affiliated with McCann-Erickson World-wide in 1993 up till June 2008.

• Then we moved our partnership to Carat which is the Region’s No.1 Media Agency, and World’s No.2.

We have come a long way...

Our Credentials

• We have to our credit of being Pakistan’s largest Advertising Agency for the last 25 consecutive years – by Business Volume.

• Winner of the Best Business Performance Award, for the last 23 years (APNS)

• Offices in 6 major cities of Pakistan, including one in Azad Jammu & Kashmir.

• Total staff over 350.

ORIENT

LahoreLahore

IslamabadIslamabad

Muz’abadMuz’abad

PeshawarPeshawar

Quetta Quetta

KarachiKarachi

Only agency with full presence nationwide:

•Karachi•Islamabad•Lahore•Peshawar•Quetta•Kashmir (Muzaffarabad)

- More than 350 staff members - 06 branch offices

Our Nationwide Presence

Getting better with age...

We expanded

Established in 2000, offers support function to the Media and creative companies for prompt monitoring, billing verification and copy changes, on a regular basis.

OUR GROUP

COMPANIES

Established in 1953, The Largest Advertising Agency of Pakistan for the last 24 years

Formally established in 2006, Orient Media is now the leading Media Buying & Planning company of Pakistan. Affiliated with Carat Worldwide, an Aegis Media Network.

Action Global Communications

Action Global is the PR arm of our network. Has offices in various countries around the World.

Our services capabilities

• Orient’s Integrated Communications Services include;

• Strategy development.• Creative development. • Execution and production. • Media services cover strategy, planning and buying.• OOH services cover site selection and erecting through

media partners and /or our outdoor company.• Printing & BTL activities through our partners.

How do we achieve this?

Thorough Understanding of our Clients Objectives

Harmonizing Clients’ objectives with our STRENGTHS

No awards yet announced in 2008-09

Awards credited to Orientin 2006 & 2007

• Business Performance Award – First Prize• Special Business Award

– Periodical Publications

• Special Business Award – Regional Publications

• Special Business Award – Metro Publications

• Client Performance Award – First Prize– Client: Mobilink

The Nation, Karachi

Dated 27 Apr, 2006

Orient Media

creative

innovative

tactical

strategic

Ideasbest price

& value

process

people

outputs

Accountability

mass marketing

traditional media

emerging media

targeted marketing

Planning

emotional

rational

behavioral

attitudinal

Insights

Our Media Strength

Benefits of a Global Network

• Research: regional, national, global Learnings; insight into global media trends and developments

• Services: continuous, tailored to changing markets and client needs

• Sharing of best practices & approaches across the network• Personnel: cumulative experience, direct access to planning

experts and specialists in all media sectors• Transfer of common knowledge & strategy for global clients• Investing in research & training (our team and client’s)• Focus on ROI Tools to improve client’s accountability

Brands we help build for Global & National Clients

How ??

Brands/Accounts, Wins/Renewed, 2008 - 09

Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 1

Volta BatteriesIncumbent: MCOM

Est. Billing: 20 M

Haier

Incumbent: Ad-Com

Est. Billing: 60 M

Alokozay- Tea

Incumbent: MEDIACOM

Est. Billing: 35 M

Shan Foods

Incumbent: Circuit/FCB

Est. Billing: 80 M

PMCL (Renewed for

2 years)

Incumbent: N/A

Est. Billing: 1,000 M

Sony (Renewed)

Incumbent: McCann

Est. Billing: 50 M

Al-Khair (Renewed)

Incumbent: N/A

Est. Billing: 20 M

RBS

Incumbent: Evernew

Est. Billing: 55 M

LG

Incumbent: In-House

Est. Billing: 350 M

Sabro

Incumbent: Synergy.

Billing: 15 M

Milan Soap

Incumbent: N/A

Est. Billing: 24 M

AVC

Incumbent: N/A

Est. Billing: 240 M

. From above Clients, to-date Estimated Billing for 2009 would be around 1,930 M and contribution of around 70% of total Orient billing

. Promising agency in 2008 – 09. Above is a list of the new acquisitions and retained accounts, there are many other active media accounts as well with Orient Media.

. From above Clients, to-date Estimated Billing for 2009 would be around 1,930 M and contribution of around 70% of total Orient billing

. Promising agency in 2008 – 09. Above is a list of the new acquisitions and retained accounts, there are many other active media accounts as well with Orient Media.

Our latest WIN

Continental Biscuits

manufacturers of LU biscuits

Agency Clients

Agency Client Since• Ala Chemicals (Dentonic) 1961• Al-Falah GHP 2005• Central Board of Revenue 2000• Dewan Group 1991• Election Commission of Pakistan 2001• HBFC 2002• National Reconstruction Bureau 2001• National Savings Directorate 2003

Agency Clients

Agency Clients Since• Pak Suzuki Motor Company 1991• Pakistan State Oil 2003• Privatization Commission 2000• Siemens (Non Media) 2002• Singer Pakistan Ltd 1991• Sitara Group (Textile/Chemicals) 1993• Sony (TV, VCR, Hi-Fi Systems) 2000• Super Asia Fans 2002

Orient Blue Book

We are regularly publishing Orient Blue Book (Pakistan Advertising Scene) since 1985, as a

service to the Advertising Profession

The Orient Express

Creative Credo

We are here to create, not replicate.

Advertising may be described as the science of arresting the human intelligence long enough

to get money from it.

Stephen B. Leacock

Creative Showcase

A1 Grand Prix

Suzuki APV

Suzuki LIANA

Official Advertising Agency for CDC since 2002

Magnum Ice Cream

SAUDI PAK INSURANCE

Saudi Pak Insurance

EPB- EPB- ““Pakistan Single Country Pakistan Single Country Exhibition Bahrain”Exhibition Bahrain”

Export Export Promotion Promotion BureauBureau

Ministry of Information Government of Sindh

Previous working with National Bank

Public Private Partnership Unit, Sindh

EPBEPB

Our TVC’s

Suzuki APV

Sprite

Country

Action Global Communications – Pakistan, our PR affiliate with

extensive Network - 3 Continents

Unique The only independent global Public

Relations network focusing on emerging markets

44+ offices on three continents 500+ staff

The only independent global Public Relations network focusing on emerging markets

44+ offices on three continents 1300+ staff

Building brand visibility and preference for clients, especially in emerging markets

In depth crisis communications and crisis preparedness

Garnering national, international and regional media coverage

Maintenance of Corporate Reputation

Central account management model for accessing targeted global audiences

ONE STOP DESTINATION..

Expertise

Network Clients

Some more Clients...

Baltic PR Award (2008) – government and municipality public sector campaigns.

2007 PR Agency Awards Lithuania – Creativity + Innovation, Visa Europe.

2007 Special Award for Internal Communication – International Forum for Public Relations.

2007 Best PR Company in Kuwait – CNBC Property Awards.

2006 + 2007 Best PR Company in Dubai – CNBC Property Awards.

2005 Bronze Ermis PR Award, Greece – EDEE. 2004 Best Relations with Serbian Media – British

Airways.

Awards

Our Previous Assignments…

Qatar Airways – Launch of new destination (Houston)

Universal Service Fund – Contract signing ceremony with Wateen at CM-House, Karachi

BankIslami Press Event - Achieving the landmark

Of 102 branches

IDEAS – 2008 soft launch and Expo

IDEAS Supplements

PR handled for IDEAS- 2008

IDEAS-2008 TV Coverage

IDEAS Press Coverage

Sony - Exhibition & Sales across Pakistan

PR Campaign for Rolls Royce

PR Campaign for BMW

Pak Suzuki - Liana, Baleno, Cultus & Alto Launches

Coca-Cola - “Brand Re-ignition” & Basant, Music concerts, Album Launches

A1 Team PakistanLaunch Event

Walls - Fun Carnival

Internationally acclaimed artist Azra Fatimi’s art exhibition Inauguration

PR Campaign for Womenza- 2008

SH Hashmi Media Welfare Trust

Consultant Experience: Titan Watches launch in Pakistan (Event Director)

Consultant Experience: Samsung Giorgio Armani Phones Launch in Pakistan (Assisted)

Consultant Experience: YPO Summer Ball (Assisted)

Monitoring Muscles

Dedicated team for Monitoring. Can cater requirements of Urgent jobs

on 24 hours short notice. Archive of last five years (Print and

Electronic data). Team trained from Gallup and Carat. Work on internationally recognized

tools like Advertisements Monitoring Browser (AMB) and Gallup Reporter.

Can generate Daily Monitoring Reports and Share of Voice Estimate for Print and Electronic both.

Catering to more than 30 clients on daily basis like Mobilink, Suzuki, Shaan Foods to Pakistan Navy.

Extensive set-up for Media Monitoring (24 / 7)

Print (20 Pakistani newspapers/ 10 Magazines)

Print (Daily monitoring of 30 Pakistani Leading Newspapers / 15 Magazines)

Print (Daily monitoring of 30 Pakistani Leading Newspapers / 15 Magazines)

Electronic Media (Monitoring of 25 Pakistani Leading TV channels)

TV Channels monitored (25+)

Newspapers Monitored (35+)

MagazinesMonitored

Thank you

Orient Advertising, Profile

Business

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