Orgdesign.ch.+4
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Managing Organization Design.
Ch. 4
Structure, Environment, Fit
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More Common Organization Structures
1. Functional Structures: Groups together people with similar skills who perform
similar tasks. e.g., - cottonweb.2. Divisional Structures : Groups together people working either on the same
product, in the same area, with similar customers, or on the same processes. e.g.,
GE, Coca Cola
3. Matrix Structures: Combines functional and divisional approaches. This has
horizontal lines of authority (in addition to vertical authority)on the basis of products or projects. e.g., Ford, Microsoft
4. Network Structures: An organization operating with a central core that is linked
through “networks” of relationships with outside contractors and suppliers of
essential services. e.g., Amazon
5. Team Structures: People having different expertise join together in order toachieve some common objective. There is no formal hierarchy between team
members. e.g., advertising companies, filmmaking. Teams are found within the
above four types of organizational structures.
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Characteristics : Central Control, High expertise in various departments, Efficient use of
resources, Lack of communication between various departments, inflexibility to changing
conditions
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Characteristics : Some decentralization, more flexible to environmental changes, improved
coordination, duplication of resources, some times unhealthy rivalry between divisions
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Sample Divisional Structure – Region based
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Characteristics : Better cooperation across functions, improved decision making, increased
flexibility, improved communication, some times confusing as there are two bosses for one
employee, power struggles.
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Network Structures
Characteristics :High operating efficiency, high revenue to size ratio, firms can focus on
core competencies while outsourcing the rest, complex structures, high reliance on other
partners in the network
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Team Based Organizations
1. These organizations use permanent and temporary teams to
achieve their objectives.
2. No formal hierarchy
3. Usually small in size
4. Different members have different expertise
5. High communication and flexibility
6. e.g., Advertising agencies, software houses, movie making
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Remember:
In practice many of the organizations use a combination of these different
structures. So do not get confused if you find a functional organization in
which there are teams, or a divisional organization which outsources manyof its operation because of its good net-work.
A good question for you to ponder over is which of these structure is an
alternate to bureaucracy. And can this structure solve business and societal
problems on large scale.
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Some theoretical justifications for different organizational
structures
Contingency
• In management and organization theory a contingency is something that
managers cannot avoid
• Arise from routines rather than from emergencies.
• Different organizations face different contingencies
• Most important contingencies
• Environment
• Technology
• Size
•This theory argues that, Organizations, no matter where they are, will havesimilar designs if they have similar contingencies
• Earlier writers such as Taylor assumed one best way to organize, irrespective
of contingencies
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Contingencies
• Key assumptions
– Environment: The more certain and predictable the environments in which
organizations operate, the more probable it is that they will have
bureaucratic structures
–
Technology: As organizations adopt more routinized technologies – technologies with repetition and routines associated with them – they tend
to become more bureaucratic
– Size: As organizations become bigger, they become more bureaucratic
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Environment
• What is environment of an organization?
• A mechanistic organization is most frequently to be found in
stable environments
•
E.g., any traditional factory in a traditional industry, such as agarment factory
• An organic organization is more likely to be found in firms that
are smaller, that operate in highly uncertain environments, andoriented to discovery and learning
• Constant innovation is required
• E.g., Google
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Burns and Stalker’s StructuresBoth types have these bureaucratic dimensions but to different degrees.
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Size
• The works of Austin School (Pugh and Hickson, 1976)
• Based on literature review and discussions with managers
•
Size matters
• The larger the organization the more bureaucratic it becomes
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Technology
Technology is not just the machinery, but processes, organizational
relations, knowledge and skills
Woodward’s (1965) classification of technology,
1. Small Batch and unit production
2. Large batch and mass production
3. Process production
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Mintzberg’s (1981) five types of organizational designs
1. Simple Structure
2. Machine Bureaucracy
3. Professional Bureaucracy
4. Divisional Form
5. Adhocracy
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