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PRESENTED BY

HRISIKESH MONDAL(SESSION 2010-2012)(REG. NO. 102510710013)(ROLL NO. 25100910034)

DSMS BUSINESS-SCHOOL,BIDHAN NAGAR (DURGAPUR)Prof. Sumanta MukherjeeProject Guide

SHUBOJIT CHAKRABORTYMarketing Executive(TOPSEL TOYOTA)

ORGANIZING PARTICIPATING SEVERAL SALES ANDPROMOTIONAL ACTIVITIES IN THE KOLKATA REGION

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Toyota Company History Established in 1937 out of Sakichi Toyodas weaving

machine company

Launched first car (SA Model) in 1947

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TOYOTA KIRLOSKAR MOTOR PRIVATE LIMITED

TKM start his business a joint venture betweenKirloskar Group and Toyota Motor Corporation,Toyota Kirloskar Motor Private Limited (TKM).

Aims to play a major role in the development of the

automotive industry and the creation of employmentopportunities, not only through its dealer network, butalso through the industries.

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TKMs Vision

. Contribute to Indian industry and economy through technology transfer,human resource development and vehicles that meet global standards atcompetitive price.

Contribute to the overall growth for our business associates and theautomobile industry.

TKMs Mission

mission is to design, manufacture and market automobiles in India andoverseas while maintaining the high quality that meets global Toyotaquality standards, to offer superior value and excellent after-sales service.

We are dedicated to providing the highest possible level of value tocustomers, team members, communities and investors in India.

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Distribution Network

TKM has a total strength of 52 Dealers across 38 Cities

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SALES PROMOTIONAL ACTIVITIESPublic RelationsAnnual Reports Seminars Community Relation

Personal Selling Individual Sales Corporate Sales Sales Presentations Fair and trade Shows

Direct MarketingCatalogsMailingsTelemarketing

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OBJECTEIV OF THE STUDY

THE VARITY OF CUSTOMER NEEDAND WANT .

AFTER SELING CUSTUMER FEEDBACK.

THE MARKETING STATERGY &PLANING OF TOYOYTA.

HOW TO SATISFAY CUSTOMER ANDCONSUMER.

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Reassures and Methodology

SAMPLE DESIGNATION: Best selling car of Toyota.

SAMPLE SELECTION: Customer Base.SAMPLE SIZE: 1432.

SOURCES: Automobile Owners

LOCATION OF THE SURVEY: Maldah, Asansol,Kolkata and its surroundings.

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MOST PREFERED BRAND IN INDIA

Maruti41%

Tata7%

Hyundai17%

Honda9%

Ford3%

Mahindra2%

Toyota17%

Nissan1%

Volkswagen2%

Chevrolet1%

BRANDS

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BEST AUTOMOBILE IN TOYOTA

0

0.5

1

1.5

2

2.5

Etios Corolla Innova Camry Prius Fortunner

AUTOMOBILE 1.5 2.5 2 1.5 1 1.5

AUTOMOBILE

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SATISFACTION

0

20

40

60

80

100 Yes, 96.3

No, 3.7

Satisfaction

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SATISFACTION LEVEL WITH COROLLA

0

10

20

30

40

50

60

70

80

90

Extremely Satisfied Fairly Satisfied Not Satisfied

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Conclusion Toyota is a most famous car industry in the world.

Toyota given a have most luxuries car and so much

comfort.Toyota have a most competitor like Mahindra , Honda,

Ford but Toyota given a good service and safety ofcustomer .

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Suggestion Competitors like Skoda is going to recently give a

facelift to their Octavia model which may possibly willresult in increased sales for Octavia. So a proactivecounter strategy should be readied before time.

Honda Civic in the segment is not doing well; thestrategy should be to attack its market share throughaggressive comparison advertising with it.

Manufacturing in India.

Produced Low cost car .

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QUESTION.?