Organizing Business Research Papers(7)

8/8/2019 Organizing Business Research Papers(7)

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Organizing Business Research Papers(7)

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Business Research
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(:)

Setting of research ():??

Research problem () :?

Quantitative specification of problem () :

Importance of problem () :,?


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(:)

Research objective ()

Methodology to achieve objective()

Anticipated results ()

Contribution to field ()


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( :) According to the World Health Organization, Taiwan became an advanced aging society asof the end of 1993, with over 7% of its population 65 years or older. According to estimates from theCouncil for Economic Planning and Development, the islands elderly population will account for14.42% and 20.04% of the population by 2121 and 2131, respectively. Restated, one out of every fiveindividuals will be classified as belonging to the advanced age elderly population. Traditional societalvalues in which the elderly parents live with their son and daughter-in-law have diminished, creating agrowing public awareness that the elderly must make preparations in advance for their long term care.The aging trend in Taiwan explains the growing concern over the market demand for long term careresidential communities, in which middle to senior aged individuals live independently in houses orapartment units designed for their special needs upon retirement. Many industries have alreadyheavily invested in this emerging growth sector. Given physical and mental health factors, seniorcitizens must adjust as traditional societal values change. To facilitate a more ideal living environmentfor the elderly, governmental organizations and the private sector must coordinate efforts to create anenvironment in which senior citizens living independently is the norm instead of the exception. In doingso, numerous commercial opportunities will arise. For instance, RUENTEX Construction Company incollaboration with Rien Fu Newlife Company has established a senior citizen residential community inTan-shui by drawing from the Japanese long term care model to provide residents with a hotel stylemanagement approach. The facilities provide high-quality comfort with a 300 residential unit capacity,

all of which have already been leased out. Given population trends and enhanced living standards, theclimate for growth opportunities in the long term care sector in Taiwan are favorable. Identifying factorsfor successful operation of senior citizen residential communities are thus essential for businesses togain a competitive edge, explaining why governmental authorities and industrial planners are anxiousto evaluate the most appropriate management strategies for further development.


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( :) However, while evaluating the success of certainmanagement practices in satisfying consumer demand in this growingmarket sector, long term care studies have seldom attempted to identifysuccess factors in managing senior citizen residential communities.Relevant considerations in the management of a senior citizenresidential community include environment analysis of the location,

analysis of relevant management strategies, , pricing and promotionalstrategies and strategic alliances. Correspondingly, all success factorsshould be prioritized based on their importance

For instance, the lack of an objective assessmentmethod makes it impossible for administrators of senior citizenresidential communities to determine which management approaches

will be successful or not.

The lack of an effective model to identify successfactors in managing senior citizen residential communities makes itimpossible to determine tangible and intangible benefits in long termcare research. Moreover, senior citizen residential communities ofvarying scale sizes will have difficulty in adopting effective management

strategies to remain competitive.


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(:) Based on the above, we should develop an AHP-based method that enables administrators of senior citizenresidential communities to identify critical factors forsuccessful operations.

To do so, a questionnaire survey can be

designed to select the most appropriate sampling method. Avaluation standard that reflects enterprise values can thenbe derived based on interviews with experts in the field.Next, critical factors for successful operations can beidentified using the AHP method.

As anticipated, the proposed AHP-basedmethod can enable enterprises involved in the developmentof senior citizen residential communities to identify thefeatures of and prerequisites for successful operations.


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(:) The proposed method can enable administrators of seniorcitizen residential communities to select the most feasible options duringdecision making by considering finance and market analysisrelatedconcerns in order to ensure success in daily operations. In addition toenhancing the competency of administrators in making their residentialcommunities productive in this increasingly competitive sector, theproposed method can provide a valuable reference for experts,

academics and investors in the long term sector attempt to deviserelevant marketing strategies.


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( :) Since the National Health Insurance scheme was establishedin 1995, medical expenditures have been recorded via electronic mediaas the Taiwanese government promotes the use of the National HealthInformation Network (HIN), enabling medical institutions island wide tomake data accessible and transparent in a digital form. According tothe National Health Insurance Bureau, prior to establishment of the

National Health Insurance scheme, only 20% of all medical institutionshad computerized their operations; whereas that figure exceeded 60%by the end of 1995. Whereas only 25.7% (4666) and 54.9% (6509) ofall medical clinics in industrialized countries had computerized theiroperations in 1994 and 1996, respectively, that figure jumped to 76.3%(6977) in 1997.

Although 92.9% of all medical clinics process information intothe HIN, 84.6% of all clinical software used originates from outsourcedinformation technology vendors, making outsourcing of medicalinformation needs a major issue among hospital administrators. Giventhe recent issuance of health insurance IC cards on line, clinicaladministrators are faced with increasing medical information-relatedcosts and complexity in information integration.


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( :) Moreover, with the unique environment of TaiwansNational Health Insurance scheme and trend for hospital clinics tooutsource their medical information needs to information technologyvendors, appraising potential vendors to outsource those needs isextremely difficult, especially given the current ability of medicalinformation systems operating under the National Health Insurance

scheme to select the most reliable information technology supplier. The inability of hospitals to adopt an explicit andobjective standard to select information technology suppliers may leadto an inappropriate selection, subsequently increasing developmentand maintenance-related costs, a waste in human resources and time,inefficiency in the processing of medical expenditures, as well as the

inability to promote the quality of medical treatment.


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(:) Based on the above, we should develop an AHP-based decision-making method for hospital clinics to assess objectively the quality of aninformation technology supplier when outsourcing their medical informationneeds, as an alternative to previous decision-making approaches based onsubjective evaluations.

To do so, an appraisal criterion for selecting an appropriate

information technology vendor can be made using Delphi technique to gainmutual recognition among experts in the field. Criteria for outsourcing vendorsand sub-criteria of medical information system for clinics can then be evaluatedusing the group decision process of the Delphi method. Next, a questionnairecan be designed for constructing the decision attributes in order to evaluateMIS vendors. Additionally, using the Delphi method, preferences of the groupmembers can be elicited and a group consensus can be achieved. Moreover,

results of interviews with experts can be integrated with the AHP method toestablish an objective evaluation criterion for MIS vendors. Furthermore, anAHP-based survey can be designed using pairwise comparison to respond toMIS outsourcing demand scores for each item. Moreover, each criterion andrank can pass a consistency test for decision-making of the AHP model. Finally,participation and involvement of the group experts combined with AHP can beincorporated to calculate the weights and optimum alternatives.


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(:) As anticipated, the AHP-based decision-making method can provide hospital administrators with adecision-making and evaluation criteria that activelyencourage the medical sector outsource to informationtechnology contractors.

In addition to avoiding unnecessary risks andreducing overhead costs, the proposed decision-makingmethod can incorporate an AHP evaluation model andseveral evaluation criteria for large-scale hospitalsoutsourcing their technological needs.


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Organizing Business Research Papers(7)

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